Asia Pacific Toys Market Size and Share Outlook - Forecast Trends and Growth Analysis Report 2025-2034

The Asia Pacific toys market size reached a value of approximately USD 56.60 Billion in 2024 . The market is expected to grow at a CAGR of 5.00% between 2025 and 2034, reaching a value of USD 92.20 Billion by 2034 .

Key Trends in the Market

A toy is an object that is designed primarily to be used for the purposes of entertainment and to pass the time, traditionally by children. Toys can be of various types, catering to different interests of children, level of activity, and age groups.

• Growing population and rising number of children is a major factor that is fuelling the demand for toys in the region, supporting the growth of the Asia Pacific toys market.
• Rising disposable income of people in Asia Pacific is encouraging them to spend lavishly on better quality and innovative toys for their children.
• Consumers are focussing on toys that not only provide entertainment but also add educational value and help develop motor and cognitive skills of children.

Asia Pacific Toys Market Segmentation

The report titled “Asia Pacific Toys Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

• Action Figures
• Building Sets
• Games and Puzzles
• Dolls
• Sports and Outdoor Toys
• Plush
• Others

Market Breakup by Age Group

• Up to 5 Years
• Between 5 to 10 Years
• Above 10 Years

Market Breakup by Distribution Channel

• Hypermarkets and Supermarkets
• Departmental Stores
• Online Channel
• Others

Market Breakup by Region

• China
• Japan
• India
• ASEAN
• South Korea
• Australia
• Others

Market Share by Country

China accounts for a large share of the Asia Pacific toys market owing to the rapidly rising population and extensive manufacturing capabilities in the country, leading to an increased supply of various toys. The market players in China are focussing on innovation and technological advancements that can be done in their products which enhances the growth of the toys market in China. In India, rising demand for educational toys and STEM (science, technology, engineering and math) focussed toys from consumers is further supporting the growth of the toys market in India and the overall Asia Pacific.

Competitive Landscape

The comprehensive report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Asia Pacific toys market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

LEGO System A/S

LEGO System A/S is a toy company found in 1932 with headquarters in Billund, Denmark. The company is known for manufacturing branded toys such as interlocking plastic bricks, among others.

Bandai Namco Holdings Inc.

Bandai Namco Holdings Inc. was established in 2005 and has its headquarter located in Tokyo, Japan. An entertainment company, Bandai Namco is indulged in publishing and distributing video games to consumers globally.

Hasbro, Inc.

Hasbro, Inc. was founded 1923 and is based in Rhode Island in the United States. It is a plastics company that manufactures entertainment consumer goods such as dolls, and electronic games, among others.

Other major toy companies include TOMY Company, Ltd., Mattel, Inc., Guangdong Gaole Co., Ltd., Rastar Group, Dream International Limited, Playmates Toys Limited, and S M Funcorp Toys Private Limited, among others.