Australia Alfalfa Market Report and Forecast 2025-2034

According to this report, the Australia alfalfa market size reached a value of nearly USD 452.37 million in 2024. Aided by the increasing demand for high-quality forage in livestock farming and the rising adoption of alfalfa, the market is projected to grow at a CAGR of 5.2% between 2025 and 2034 to reach a value of around USD 725.29 million by 2034.

Alfalfa, a highly nutritious legume, is widely used in animal feed, particularly for livestock, due to its rich protein content and digestibility. Its high fibre content also makes it a vital ingredient in maintaining the health and productivity of animals.

The Australia alfalfa market expansion is primarily driven by the growing need for animal feed, particularly in the dairy and meat industries. As the country remains one of the world's largest exporters of beef and dairy products, the requirement for high-quality animal feed, such as alfalfa, is expected to increase in the coming years. In addition to its role in animal nutrition, alfalfa is also used in human food products, herbal medicine, and organic farming, further boosting its market potential.

The primary driver of the Australia alfalfa market growth is the increased demand for animal feed. The growing livestock sector, including both dairy and meat production, necessitates the use of high-quality forage crops like alfalfa to maintain the health and productivity of animals. Alfalfa's high protein and fibre content make it an ideal feed for cattle, sheep, and other livestock, ensuring better weight gain, milk production, and overall health of the animals.

As per the Australia alfalfa market analysis, as the nation’s meat and dairy industries continue to grow, the demand for alfalfa is also increasing. The nation remains a leading exporter of beef and dairy products, and the growing global demand for these products is expected to drive the need for alfalfa-based feed. The consistent supply of high-quality alfalfa is essential to ensure the continued success of these industries.

Alfalfa is also gaining popularity in the human food market, driven by increasing awareness of its health benefits. Rich in vitamins, minerals, and antioxidants, alfalfa is used in various food products, including smoothies, teas, and health supplements. Its inclusion in functional foods and herbal supplements is expected to fuel the Australia alfalfa market revenue.

Alfalfa is considered an environmentally friendly crop, as it helps to improve soil quality by fixing nitrogen, hence reducing the need for chemical fertilisers. This makes it a desirable crop for farmers looking to adopt sustainable farming practices. As Australia increasingly focuses on sustainability in agriculture, alfalfa’s role in organic farming and crop rotation is becoming more prominent. This is increasing the Australia alfalfa market value.

Advancements in farming technology, such as precision agriculture and the use of modern irrigation systems, are improving alfalfa production in Australia. These innovations are helping farmers increase yields while reducing resource usage, thus making alfalfa production more efficient and cost-effective. This is likely to further support the Australia alfalfa market development over the forecast period.

Ongoing research and development efforts are focused on introducing new, high-yielding varieties of alfalfa that are resistant to pests, diseases, and environmental stress. These developments are aimed at enhancing the productivity and resilience of alfalfa crops, providing further opportunities for growth in the market.

The Australia alfalfa market outlook is characterised by a few large players and numerous small to medium-sized farms. Key producers and suppliers include both local farms and international players who have established a presence in the Australian market. Companies are focusing on enhancing product quality, expanding their product portfolios, and adopting sustainable farming practices to strengthen their market position.

The Australia alfalfa market expansion is expected to be driven by rising demand for animal feed, particularly in the dairy and meat industries. Technological advancements, increasing health consciousness, and the growing trend of organic farming will also contribute to the market’s expansion. However, challenges such as climate change, price volatility, and competition from alternative forages remain. By focusing on innovation and sustainable practices, the market can continue to thrive in the coming years.

Market Segmentation

The market can be divided based on feed type, application, and region.

Market Breakup by Feed Type

• Pellets
• Hay
• Cubes
• Others

Market Breakup by Application

• Poultry
• Ruminants
• Horses
• Others

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australia alfalfa market. Some of the major players explored in the report are as follows:

• Balco Australia
• S&W Seed Company
• Barenbrug Pty Ltd.
• Canowindra Produce Co Pty Ltd.
• Nuts About Life Pty Ltd.
• Others