Digital Media in Australia

Key Highlights

• The digital media market is segmented into digital music, digital video, and digital books. The market value refers to the revenue generated by market players in a specific year.
• The Australian digital media market recorded revenues of $4.4 billion in 2024, representing a compound annual growth rate (CAGR) of 15.4% between 2019 and 2024.
• The digital video segment accounted for the market's largest proportion in 2024, with total revenues of $3.5 billion, equivalent to 81.0% of the market's overall value.
• In 2024, the Australian digital media market experienced an annual growth of 12.1%. The market’s strong growth is driven by the increased number of internet users. According to the World Bank, in 2024, the number of internet users in Australia reached 25.9 million, up 2.2% from 2023.

Report Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital media market in Australia
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital media market in Australia
• Leading company profiles reveal details of key digital media market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Australia digital media market with five year forecasts by both value and volume

Reasons to Buy

• What was the size of the Australia digital media market by value in 2024?
• What will be the size of the Australia digital media market in 2029?
• What factors are affecting the strength of competition in the Australia digital media market?
• How has the market performed over the last five years?
• Who are the top competitors in Australia's digital media market?