EdTech in Australia

Key Highlights

• Educational Technology (EdTech) is the integration of technology into educational practices to improve students’ or users’ learning outcomes. It includes a variety of digital tools and resources, including software, hardware, multimedia, and network equipment. With education technology, learners can learn anytime, anywhere, at their own pace, with tools like gamified content and microlearning courses.
• The Australian EdTech market recorded revenues of $4.08 billion in 2024, representing a compound annual growth rate (CAGR) of 15.4% between 2019 and 2024.
• The pre K-12 and K-12 segment accounted for the market's largest proportion in 2024, with total revenues of $2.14 billion, equivalent to 52.4% of the market's overall value.
• The Australian EdTech market grew by 13.5% in 2024, driven by the rapid adoption of digital education by both schools and parents. The growth was fueled by the affordability of online education compared to traditional methods, along with the increased expansion of high-speed internet.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the edtech market in Australia
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the edtech market in Australia
• Leading company profiles reveal details of key edtech market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Australia edtech market with five year forecasts by both value and volume

Reasons to Buy

• What was the size of the Australia edtech market by value in 2024?
• What will be the size of the Australia edtech market in 2029?
• What factors are affecting the strength of competition in the Australia edtech market?
• How has the market performed over the last five years?
• Who are the top competitors in Australia's edtech market?