Australia Home Shopping Market Size, Share and Growth Analysis Report: Forecast Trends and Outlook (2025-2034)

The Australia Home Shopping Market was sized at AUD 98.65 Billion in 2025, and is projected to reach AUD 306.39 Billion by 2034, rising at a CAGR of 12.00%.

The Australia home shopping market is driven by e-commerce and mobile shopping due to the increasing digital activity in the Australian economy.

E-commerce and home shopping provides comfort, convenience, and accessibility to individuals to shop from any location, anytime, eliminating the need to visit physical stores. They enable individuals to browse products and compare prices from a wide range of products which saves their time and effort. They can access product features, and specifications and get user feedback to make informed purchasing decisions. They can track deliveries, manage payments, and modify orders from their devices providing greater convenience in making purchases thus boosting the Australia home shopping market growth.

According to the Australian Bureau of Statistics (ABS), the annual value-added percentage in digital activity in Australia has increased 8.6% in 2021-22 from the previous year.

The increasing developments in the Australia home shopping market have led to growing popularity for live-streaming shopping where retailers and influencers engage consumers by hosting live-streaming events on social media or shopping apps and showcase their products.

This report offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• E-commerce and Mobile Shopping
• Teleshopping
• Others

Market Breakup by Product Type

• Apparel and Accessories
• Groceries
• Personal and Beauty Care
• Electronic Goods
• Furniture and Home Décor
• Others

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Australia Home Shopping Market Share

Consumers are increasingly turning to home shopping platforms to purchase clothing, shoes, and fashion accessories due to the convenience and variety offered. These platforms provide detailed product descriptions, reviews, and easy return policies, making it easier for customers to find exactly what they need without leaving their homes. Additionally, the frequent promotions, discounts, and exclusive online collections make home shopping an attractive option. The broad range of styles and sizes available caters to diverse consumer preferences, driving the popularity of apparel and accessories in the home shopping market.

Leading Companies in the Australia Home Shopping Market

The growth of the home shopping market is fuelled by increasing digital activity, the growing popularity of live-streaming shopping and the expansion of shopping broadcast channels.

• Amazon.com Inc.
• eBay Inc.
• Walmart Inc.
• Alibaba Group
• Ubuy, Co.
• Others