Household Appliance Wholesaling in Australia - Industry Market Research Report

In the fridge: Increasing wholesale bypass trends are set to cool industry revenue growth

The Household Appliance Wholesaling industry generates revenue mostly from speciality retailers, department stores and service industries (e.g., hotels and restaurants), which is why the COVID-19 pandemic and related restrictions have impacted wholesalers. Stay-at-home mandates made households multifunctional spaces for work, leisure and daily activities, with household appliances playing a crucial role in meeting consumers' changing lifestyles and needs. That's why consumer spending on household appliances snowballed, from coffee machines and larger fridges to energy-saving washing machines and smart TVs for accessing online streaming services. Social payment packages like JobKeeper lifted household discretionary income, boosting consumers' purchasing power to spend on household appliances. Surging demand at the retail level These trends transpired into a flurrying of orders for household appliance wholesalers. Revenue is expected to grow modestly at an annualised 0.7% the over the five years through 2022-23 to reach an estimated $12.8 billion when growth rates will decline 3.7%. The impacts of inflation and interest rate rises will encourage consumers to scale back discretionary spending. Profit margins have increased to 5.1%, thanks to solid demand for premium appliances. Industry organisations primarily wholesale household appliances such as TVs, DVD players, air conditioners, kitchen appliances (e.g. stoves, ovens, microwave ovens, fridges and freezers), vacuum cleaners, washing machines, clothes dryers, sewing machines and stereo equipment.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.