According to this report, the Australia on-demand home services market size witnessed a healthy growth in 2024. Aided by the growing reliance on digital platforms for booking services and the increasing demand for convenient, eco-friendly home solutions, the market is projected to grow at a CAGR of 18.30% between 2025 and 2034.
The Australia on-demand home services market growth is being driven by the increasing need for convenience, flexibility, and cost-effectiveness in everyday household tasks. On-demand services encompass a wide range of offerings, including home repairs, cleaning, maintenance, and personal assistance. The rise of digital platforms has significantly contributed to the expansion of this market, enabling consumers to access a variety of home services at the touch of a button. As consumer behaviour shifts towards online platforms and instant gratification, the demand for on-demand home services in Australia continues to grow, with an increasing number of service providers entering the market to meet this demand.
One of the key factors propelling the Australia on-demand home services market expansion is the increasing reliance on technology. The widespread use of smartphones and the development of user-friendly apps have made it easier for consumers to book services in real-time. These apps connect users with local service providers for a wide range of tasks, from home cleaning and plumbing to electrical repairs and landscaping.
The convenience of booking a service from the comfort of one’s home, along with the ability to track the progress of the service in real-time, has made on-demand home services highly attractive to consumers. Additionally, these platforms often offer features such as user reviews, transparent pricing, and flexible scheduling, which enhance consumer confidence and make the process more seamless.
The Australia on-demand home services market development is also fuelled by busy lifestyles and the growing need for time management. Australians are increasingly seeking ways to balance their personal, professional, and family commitments. As a result, they are turning to on-demand services to handle time-consuming household chores and maintenance tasks.
These services provide convenience, allowing consumers to free up time for other activities, such as work, leisure, or spending time with family. From cleaning services and pest control to handymen and babysitting, the ability to access professional help quickly and efficiently is appealing to a wide range of consumers, particularly those with demanding work schedules or large households.
Another significant Australia on-demand home services market trend is the increasing trend towards a DIY (do-it-yourself) culture being replaced by a preference for professional services. While Australians have traditionally relied on DIY for tasks such as home improvement and maintenance, there is a noticeable shift towards hiring professionals for more complex and time-consuming projects. This shift is due, in part, to the increasing complexity of modern homes and the need for specialised skills to handle repairs or installations.
Homeowners are increasingly opting to hire professionals for tasks such as electrical work, plumbing, and even more intricate tasks like appliance repair and renovation. On-demand platforms provide easy access to these skilled professionals, ensuring that customers can get high-quality services without the hassle of searching for providers or dealing with long wait times.
Moreover, the Australia on-demand home services market dynamics is also benefitting from the growing awareness of sustainability and the desire for eco-friendly solutions. As consumers become more conscious of their environmental impact, they are seeking service providers who use sustainable practices and environmentally friendly products. For example, eco-friendly cleaning services that use non-toxic cleaning agents and energy-efficient appliances are gaining traction in the Australian market. Service providers that prioritise sustainability are appealing to a growing segment of eco-conscious consumers who want to reduce their carbon footprint while maintaining their homes.
The increase in the availability of specialised services catering to niche needs is shaping the Australia on-demand home services market dynamics. For example, as more Australians turn to home automation and smart home technology, there is a growing demand for professionals who can install and maintain these systems. From setting up smart security cameras to installing energy-efficient systems, on-demand service providers are tapping into the growing market for home technology. This trend is expected to continue as more households adopt smart devices, further driving the demand for on-demand services.
While the Australia on-demand home services market is promising, it is not without challenges. One of the key challenges is ensuring the quality and reliability of the services provided. As the market becomes more competitive, service providers need to differentiate themselves by offering high-quality, trustworthy services. This includes background checks on service personnel, offering warranties or guarantees on work done, and maintaining consistent quality across all jobs. Customer satisfaction is paramount, and any negative experiences can significantly impact a service provider’s reputation, particularly in an online-driven market where reviews and ratings play a crucial role in influencing consumer decisions.
Additionally, the scalability of these platforms is another concern in the Australia on-demand home services market, particularly as demand for services increases. While the flexibility and convenience of on-demand services are major selling points, managing a growing pool of service providers, ensuring timely service delivery, and maintaining competitive pricing can be difficult. As more service providers enter the market, it will be essential for platforms to maintain efficient operational systems to ensure they can keep up with demand without sacrificing service quality or reliability.
Looking ahead, the Australia on-demand home services market is poised for continued growth. With more Australians seeking convenience, flexibility, and time-saving solutions, the demand for these services is expected to rise steadily. As technology continues to evolve, the ability to offer more specialised services and streamline the booking process will help further fuel the market’s expansion. The increasing shift towards professional services and the desire for eco-friendly and sustainable solutions will also continue to shape the industry in the coming years.
Despite challenges related to quality control and scalability, the market's outlook remains positive, with opportunities for innovation and growth in both urban and regional areas. As the market matures, the market is expected to become an integral part of the Australian lifestyle, offering consumers more choices and greater convenience in managing their homes.
The Australia on-demand home services market growth is being driven by the increasing need for convenience, flexibility, and cost-effectiveness in everyday household tasks. On-demand services encompass a wide range of offerings, including home repairs, cleaning, maintenance, and personal assistance. The rise of digital platforms has significantly contributed to the expansion of this market, enabling consumers to access a variety of home services at the touch of a button. As consumer behaviour shifts towards online platforms and instant gratification, the demand for on-demand home services in Australia continues to grow, with an increasing number of service providers entering the market to meet this demand.
One of the key factors propelling the Australia on-demand home services market expansion is the increasing reliance on technology. The widespread use of smartphones and the development of user-friendly apps have made it easier for consumers to book services in real-time. These apps connect users with local service providers for a wide range of tasks, from home cleaning and plumbing to electrical repairs and landscaping.
The convenience of booking a service from the comfort of one’s home, along with the ability to track the progress of the service in real-time, has made on-demand home services highly attractive to consumers. Additionally, these platforms often offer features such as user reviews, transparent pricing, and flexible scheduling, which enhance consumer confidence and make the process more seamless.
The Australia on-demand home services market development is also fuelled by busy lifestyles and the growing need for time management. Australians are increasingly seeking ways to balance their personal, professional, and family commitments. As a result, they are turning to on-demand services to handle time-consuming household chores and maintenance tasks.
These services provide convenience, allowing consumers to free up time for other activities, such as work, leisure, or spending time with family. From cleaning services and pest control to handymen and babysitting, the ability to access professional help quickly and efficiently is appealing to a wide range of consumers, particularly those with demanding work schedules or large households.
Another significant Australia on-demand home services market trend is the increasing trend towards a DIY (do-it-yourself) culture being replaced by a preference for professional services. While Australians have traditionally relied on DIY for tasks such as home improvement and maintenance, there is a noticeable shift towards hiring professionals for more complex and time-consuming projects. This shift is due, in part, to the increasing complexity of modern homes and the need for specialised skills to handle repairs or installations.
Homeowners are increasingly opting to hire professionals for tasks such as electrical work, plumbing, and even more intricate tasks like appliance repair and renovation. On-demand platforms provide easy access to these skilled professionals, ensuring that customers can get high-quality services without the hassle of searching for providers or dealing with long wait times.
Moreover, the Australia on-demand home services market dynamics is also benefitting from the growing awareness of sustainability and the desire for eco-friendly solutions. As consumers become more conscious of their environmental impact, they are seeking service providers who use sustainable practices and environmentally friendly products. For example, eco-friendly cleaning services that use non-toxic cleaning agents and energy-efficient appliances are gaining traction in the Australian market. Service providers that prioritise sustainability are appealing to a growing segment of eco-conscious consumers who want to reduce their carbon footprint while maintaining their homes.
The increase in the availability of specialised services catering to niche needs is shaping the Australia on-demand home services market dynamics. For example, as more Australians turn to home automation and smart home technology, there is a growing demand for professionals who can install and maintain these systems. From setting up smart security cameras to installing energy-efficient systems, on-demand service providers are tapping into the growing market for home technology. This trend is expected to continue as more households adopt smart devices, further driving the demand for on-demand services.
While the Australia on-demand home services market is promising, it is not without challenges. One of the key challenges is ensuring the quality and reliability of the services provided. As the market becomes more competitive, service providers need to differentiate themselves by offering high-quality, trustworthy services. This includes background checks on service personnel, offering warranties or guarantees on work done, and maintaining consistent quality across all jobs. Customer satisfaction is paramount, and any negative experiences can significantly impact a service provider’s reputation, particularly in an online-driven market where reviews and ratings play a crucial role in influencing consumer decisions.
Additionally, the scalability of these platforms is another concern in the Australia on-demand home services market, particularly as demand for services increases. While the flexibility and convenience of on-demand services are major selling points, managing a growing pool of service providers, ensuring timely service delivery, and maintaining competitive pricing can be difficult. As more service providers enter the market, it will be essential for platforms to maintain efficient operational systems to ensure they can keep up with demand without sacrificing service quality or reliability.
Looking ahead, the Australia on-demand home services market is poised for continued growth. With more Australians seeking convenience, flexibility, and time-saving solutions, the demand for these services is expected to rise steadily. As technology continues to evolve, the ability to offer more specialised services and streamline the booking process will help further fuel the market’s expansion. The increasing shift towards professional services and the desire for eco-friendly and sustainable solutions will also continue to shape the industry in the coming years.
Despite challenges related to quality control and scalability, the market's outlook remains positive, with opportunities for innovation and growth in both urban and regional areas. As the market matures, the market is expected to become an integral part of the Australian lifestyle, offering consumers more choices and greater convenience in managing their homes.
Market Segmentation
The market can be divided based on service, platform, and region.Market Breakup by Service
- Home Care and Design
- Repair and Maintenance
- Health Wealth and Beauty
- Home Tutoring
- Others
Market Breakup by Platform
- Online
- Offline
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
Competitive Landscape
The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australia on-demand home services market.Some of the major players explored in the report are as follows:
- HANDY GIRL AUSTRALIA
- Airtasker Pty Limited
- Helpling Australia Pty Ltd.
- Urban You
- Others
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 Australia On-Demand Home Services Market Overview
6 Australia On-Demand Home Services Market by Service
7 Australia On-Demand Home Services Market by Platform
8 Australia On-Demand Home Services Market by Region
9 Market Dynamics
10 Competitive Landscape
Companies Mentioned
- Airtasker Pty Limited
- Helpling Australia Pty Ltd.
- Urban You
- Others
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 135 |
| Published | April 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( AUD | $ 216.6 Million |
| Forecasted Market Value ( AUD | $ 982.91 Million |
| Compound Annual Growth Rate | 18.3% |
| Regions Covered | Australia |
| No. of Companies Mentioned | 4 |
