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Beauty and Personal Care in Canada

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    Report

  • 138 Pages
  • May 2025
  • Region: Canada
  • Euromonitor International
  • ID: 2359827
In 2024, beauty and personal care in Canada recorded an increase in current value growth. However, consumers were navigating the higher cost of living, with many focusing on obtaining the best value for money. As a result, many consumers adopted a thoughtful approach to their purchases, combining premium options with cost-saving strategies, actively looking for promotions and discounts, while some trading down to less expensive alternatives.

The Beauty and Personal Care in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN CANADAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Affordability and alignment with rising trends supports growth of mass products in 2024
  • Procter & Gamble Co improves its lead offering trusted and affordable products
  • Mass brands offer clean beauty and sustainability, enhancing appeal in 2024
PROSPECTS AND OPPORTUNITIES
  • The expanding Canadian population and ongoing affordability will drive growth
  • Mass bath and shower is set to be challenged by premium products, as consumers invest in added-benefits
  • Multifunctional products are set to shape innovation as consumer seek added-benefits
CATEGORY DATA
  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
PREMIUM BEAUTY AND PERSONAL CARE IN CANADAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Premium skin care remains resilient, as premium fragrances boost value growth
  • L'Oréal Canada boosts its share through its offering of dermocosmetics brands
  • High-quality, self-care and ethical positions support sales of premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
  • Premium products will be viewed as affordable luxuries, driving growth over the forecast period
  • Sustainability will be increasingly sought after by Canadian consumers
  • Advanced formulations, versatility and luxury are set to boost retail value growth
CATEGORY DATA
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
BABY AND CHILD-SPECIFIC PRODUCTS IN CANADAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Health features and gentle ingredients drive innovation in baby and child-specific products
  • Procter & Gamble Co retains its lead, improving its share through well-established brands
  • Hypermarkets leads sales and improves its share as consumers appreciate a wide variety at affordable prices
PROSPECTS AND OPPORTUNITIES
  • Growth is set to accelerate throughout the forecast period as disposable incomes increase
  • Sustainable ingredients and packaging will be the focus of product innovations
  • Natural ingredients and products that address specific dermatological needs will become more common
CATEGORY DATA
  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
  • Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2021-2024
  • Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
  • Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
  • Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
  • Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
BATH AND SHOWER IN CANADAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Skin care properties and multifunctionality drives sales in bath and shower
  • Procter & Gamble Co improves its lead offering well-established, affordable brands
  • Retail e-commerce improves its share as retailers invest in omnichannel strategies
PROSPECTS AND OPPORTUNITIES
  • Population growth and rising disposable incomes are set to support forecast sales
  • Innovations are set to focus on sustainability, with brands offering refill options
  • Social advocacy and brand authenticity are key to engage consumers
CATEGORY DATA
  • Table 34 Sales of Bath and Shower by Category: Value 2019-2024
  • Table 35 Sales of Bath and Shower by Category: % Value Growth 2019-2024
  • Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
  • Table 37 NBO Company Shares of Bath and Shower: % Value 2020-2024
  • Table 38 LBN Brand Shares of Bath and Shower: % Value 2021-2024
  • Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
  • Table 40 Forecast Sales of Bath and Shower by Category: Value 2024-2029
  • Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
  • Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
COLOUR COSMETICS IN CANADAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sun care and skin care ingredients are increasingly infused in colour cosmetics, supporting value growth
  • Leader L'Oréal Canada losses share within a highly competitive market
  • Beauty specialists lead distribution however share falls as competition from retail e-commerce rises
PROSPECTS AND OPPORTUNITIES
  • Eye make-up and multifunctional properties are forecast to drive positive growth
  • Innovation from premium players will focus on high-quality and multifunctionality
  • Diversification into holistic wellbeing could support growth over the forecast period
CATEGORY DATA
  • Table 43 Sales of Colour Cosmetics by Category: Value 2019-2024
  • Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
  • Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
  • Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
  • Table 47 LBN Brand Shares of Eye Make-up: % Value 2021-2024
  • Table 48 LBN Brand Shares of Facial Make-up: % Value 2021-2024
  • Table 49 LBN Brand Shares of Lip Products: % Value 2021-2024
  • Table 50 LBN Brand Shares of Nail Products: % Value 2021-2024
  • Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
  • Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
  • Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
DEODORANTS IN CANADAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • The shift towards natural ingredients supports innovation and boosts value growth
  • Unilever Canada improves its lead through its Dove and Dove Men+Care brands
  • Pharmacies lead distribution, offering an extensive range of deodorants
PROSPECTS AND OPPORTUNITIES
  • Innovations will focus on formulas free-from ingredients perceived to be harmful
  • Brands are expected to increasingly invest in sustainable packaging solutions
  • Innovation is set to focus on both skin care benefits and heightened efficacy
CATEGORY DATA
  • Table 54 Sales of Deodorants by Category: Value 2019-2024
  • Table 55 Sales of Deodorants by Category: % Value Growth 2019-2024
  • Table 56 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
  • Table 57 NBO Company Shares of Deodorants: % Value 2020-2024
  • Table 58 LBN Brand Shares of Deodorants: % Value 2021-2024
  • Table 59 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
  • Table 60 Forecast Sales of Deodorants by Category: Value 2024-2029
  • Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
  • Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
DEPILATORIES IN CANADAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Depilatories record a value decline as consumers look to save costs during 2024
  • Procter & Gamble retains its lead while Parissa Labs benefits from a migration away from salon treatments
  • Pharmacies lead distribution although share is lost to affordable goods from supermarkets
PROSPECTS AND OPPORTUNITIES
  • Rising efficacy, population growth and improved economic conditions are set to support growth
  • Sustainability and ethical sourcing are set to be key in consumer purchasing decisions
  • Innovation will focus on high-end performance and added skin care benefits to drive value
CATEGORY DATA
  • Table 63 Sales of Depilatories by Category: Value 2019-2024
  • Table 64 Sales of Depilatories by Category: % Value Growth 2019-2024
  • Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
  • Table 66 NBO Company Shares of Depilatories: % Value 2020-2024
  • Table 67 LBN Brand Shares of Depilatories: % Value 2021-2024
  • Table 68 Forecast Sales of Depilatories by Category: Value 2024-2029
  • Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
FRAGRANCES IN CANADAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Fragrances in Canada are increasingly being viewed as wellness products
  • Leaders Coty (Canada) and Chanel improve their share as consumers invest in premium options
  • Beauty specialists lead sales, however, share is lost to pharmacies
PROSPECTS AND OPPORTUNITIES
  • Population growth and a preference for premium options is set to drive value growth in fragrances
  • Brands will increasingly introduce refillable fragrance formats to align with consumer demands
  • New players are expected to enter fragrances across the forecast period
CATEGORY DATA
  • Table 70 Sales of Fragrances by Category: Value 2019-2024
  • Table 71 Sales of Fragrances by Category: % Value Growth 2019-2024
  • Table 72 NBO Company Shares of Fragrances: % Value 2020-2024
  • Table 73 LBN Brand Shares of Fragrances: % Value 2021-2024
  • Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
  • Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
  • Table 76 Forecast Sales of Fragrances by Category: Value 2024-2029
  • Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
HAIR CARE IN CANADAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Value growth in hair care is driven by natural, organic and skin care ingredients
  • Multination players improve their leads, offering quality and affordable hair care
  • Pharmacies improve its share as retailers increase their hair care portfolios
PROSPECTS AND OPPORTUNITIES
  • Positive value growth is set to be driven by skin care ingredients and higher-quality products
  • Sustainability and ingredient transparency will be increasingly important in Canadian hair care
  • Scalp care and treatments are expected to be the focus of hair care innovations
CATEGORY DATA
  • Table 78 Sales of Hair Care by Category: Value 2019-2024
  • Table 79 Sales of Hair Care by Category: % Value Growth 2019-2024
  • Table 80 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
  • Table 81 NBO Company Shares of Hair Care: % Value 2020-2024
  • Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
  • Table 83 LBN Brand Shares of Hair Care: % Value 2021-2024
  • Table 84 LBN Brand Shares of Colourants: % Value 2021-2024
  • Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
  • Table 86 LBN Brand Shares of Styling Agents: % Value 2021-2024
  • Table 87 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
  • Table 88 Forecast Sales of Hair Care by Category: Value 2024-2029
  • Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
  • Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
MEN'S GROOMING IN CANADAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growth in men’s grooming is driven by premiumisation and social media activations
  • Second-placed Unilever Canada Inc records the strongest uplift in share
  • Retail e-commerce captures sales from pharmacies, offering additional benefits and services
PROSPECTS AND OPPORTUNITIES
  • A migration towards premium grooming products is set to support value growth
  • Innovation is set to focus on sustainability and refill options in men’s grooming
  • Premium hair care products are expected to focus on scalp health
CATEGORY DATA
  • Table 91 Sales of Men’s Grooming by Category: Value 2019-2024
  • Table 92 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
  • Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
  • Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
  • Table 95 NBO Company Shares of Men’s Grooming: % Value 2020-2024
  • Table 96 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
  • Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
  • Table 98 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
  • Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
ORAL CARE IN CANADAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growth is driven by rising demand for natural products and technological innovation
  • Multinationals retain the lead, offering well-established and trusted brands
  • Pharmacies and retail e-commerce increase their share in oral care
PROSPECTS AND OPPORTUNITIES
  • Enhanced functionality and smart technology is set to drive growth across the forecast period
  • Ingredient innovation and advanced formulations are expected to shape launches
  • There is set to be a stronger focus on sustainable packaging and natural ingredients
CATEGORY DATA
  • Table 100 Sales of Oral Care by Category: Value 2019-2024
  • Table 101 Sales of Oral Care by Category: % Value Growth 2019-2024
  • Table 102 Sales of Toothbrushes by Category: Value 2019-2024
  • Table 103 Sales of Toothbrushes by Category: % Value Growth 2019-2024
  • Table 104 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
  • Table 105 NBO Company Shares of Oral Care: % Value 2020-2024
  • Table 106 LBN Brand Shares of Oral Care: % Value 2021-2024
  • Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2021-2024
  • Table 108 LBN Brand Shares of Toothpaste: % Value 2021-2024
  • Table 109 Forecast Sales of Oral Care by Category: Value 2024-2029
  • Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
  • Table 111 Forecast Sales of Toothbrushes by Category: Value 2024-2029
  • Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
SKIN CARE IN CANADAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Natural and organic skin care products drive value growth in 2024
  • L’Oréal Canada improves its lead, with growth driven by its dermocosmetics brands
  • Pharmacies retain its lead while beauty specialists have a challenging year
PROSPECTS AND OPPORTUNITIES
  • Demand for dermocosmetic solutions and multi-functional products is set to drive growth
  • Sustainable ingredients and packaging will be a core trend across the forecast period
  • Natural, high-performance ingredients will be the focus of product innovation
CATEGORY DATA
  • Table 113 Sales of Skin Care by Category: Value 2019-2024
  • Table 114 Sales of Skin Care by Category: % Value Growth 2019-2024
  • Table 115 NBO Company Shares of Skin Care: % Value 2020-2024
  • Table 116 LBN Brand Shares of Skin Care: % Value 2021-2024
  • Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024
  • Table 118 LBN Brand Shares of Anti-agers: % Value 2021-2024
  • Table 119 LBN Brand Shares of Firming Body Care: % Value 2021-2024
  • Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024
  • Table 121 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
  • Table 122 Forecast Sales of Skin Care by Category: Value 2024-2029
  • Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
SUN CARE IN CANADAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sun protection drives sales while self-tanners face challenges due rising price sensitivity
  • L'Oréal Canada retains its lead, improving its share through sales of La Roche-Posay
  • A broadening product ranges continues to drive footfall to pharmacies
PROSPECTS AND OPPORTUNITIES
  • Climate change and a demand for self-tanning products will drive forecast growth
  • Mineral-based sun protection is set to gain ground as some consumers seek gentle formulas
  • Brands will incorporate skin care benefits to boost value and drive sales
CATEGORY DATA
  • Table 124 Sales of Sun Care by Category: Value 2019-2024
  • Table 125 Sales of Sun Care by Category: % Value Growth 2019-2024
  • Table 126 NBO Company Shares of Sun Care: % Value 2020-2024
  • Table 127 LBN Brand Shares of Sun Care: % Value 2021-2024
  • Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
  • Table 129 Forecast Sales of Sun Care by Category: Value 2024-2029
  • Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029