Menswear in China

Menswear in China saw retail value growth in 2025, driven by a shift towards value, longevity, and functionality, with consumers prioritising versatility and durability. Disposable incomes continued to rise in 2025, supporting consumer spending on essentials like men's underwear, and less essential products such as men’s tops. Menswear is characterised by a polarised consumer landscape, with luxury and budget-friendly brands thriving at the expense of mid-priced options.

This Menswear in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Menswear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.