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Menswear in Hong Kong, China

  • ID: 3025852
  • Report
  • February 2021
  • Region: China, Hong Kong
  • 28 pages
  • Euromonitor International
Retail volume sales of menswear suffered a calamitous decline during the COVID-19 pandemic in 2020, with all areas registering steep double-digit falls. Larger product areas such as men’s tops and underwear all dragged actual sales down, while many men opted not to purchase suits and shirts as they avoided going into the office and worked from home, which was encouraged by the government.

The Menswear in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Menswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • Massive declines in sales of menswear during the COVID-19 pandemic
  • Formalwear is significantly disrupted by virtual working and the lack of social occasions during the pandemic
  • Value for money and increasing interest in outdoor activities support demand for sportswear
RECOVERY AND OPPORTUNITIES
  • Rapid bounce back for sales of menswear in 2021
  • Players to continue to ramp up their e-commerce capabilities
  • Loyalty programmes to become an increasingly important tactic to drive omni-channel sales
CATEGORY DATA
  • Table 1 Sales of Menswear by Category: Volume 2015-2020
  • Table 2 Sales of Menswear by Category: Value 2015-2020
  • Table 3 Sales of Menswear by Category: % Volume Growth 2015-2020
  • Table 4 Sales of Menswear by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Menswear: % Value 2016-2020
  • Table 6 LBN Brand Shares of Menswear: % Value 2017-2020
  • Table 7 NBO Company Shares of Men’s Nightwear: % Value 2016-2020
  • Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2017-2020
  • Table 9 NBO Company Shares of Men’s Outerwear: % Value 2016-2020
  • Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2017-2020
  • Table 11 NBO Company Shares of Men’s Swimwear: % Value 2016-2020
  • Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2017-2020
  • Table 13 NBO Company Shares of Men’s Underwear: % Value 2016-2020
  • Table 14 LBN Brand Shares of Men’s Underwear: % Value 2017-2020
  • Table 15 Forecast Sales of Menswear by Category: Volume 2020-2025
  • Table 16 Forecast Sales of Menswear by Category: Value 2020-2025
  • Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2020-2025
  • Table 18 Forecast Sales of Menswear by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on apparel and footwear
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for apparel and footwear?
MARKET DATA
  • Table 19 Sales of Apparel and Footwear by Category: Volume 2015-2020
  • Table 20 Sales of Apparel and Footwear by Category: Value 2015-2020
  • Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
  • Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
  • Table 23 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
  • Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
  • Table 25 Distribution of Apparel and Footwear by Format: % Value 2015-2020
  • Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2020
  • Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
  • Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
  • Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
  • Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS
  • Summary 1 ashion Face Masks Usage, Pricing and Market Sizes in Asia Pacific – 2020
DISCLAIMER

SOURCES
  • Summary 2 Research Sources
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