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Paediatric Consumer Health in China

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    Report

  • 23 Pages
  • September 2025
  • Region: China
  • Euromonitor International
  • ID: 4517664
Value sales of paediatric consumer health are increasing in China in 2025, despite a declining birth rate. Parents’ heightened focus on children’s growth and development - particularly in areas such as height and brain health - is driving strong demand, and products like liquid calcium and fish oil have gained notable traction.

The Paediatric Consumer Health in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Paediatric Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Rising parental focus and product upgrades drive paediatric health growth
  • Nature’s Story leads while Swisse Wellness rises fastest in 2025
  • E-commerce overtakes health and beauty specialists to lead distribution in 2025
PROSPECTS AND OPPORTUNITIES
  • Paediatric consumer health faces niche opportunities amid demographic challenges
  • Innovation and digital advancements drive development
  • Strengthening child-resistant packaging standards in China’s pharmaceutical market
CATEGORY DATA
  • Table 1 Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
  • Table 4 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
  • Table 5 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
  • Table 6 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN CHINA
EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for Consumer Health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources