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Personal Luxury in China

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    Report

  • 27 Pages
  • September 2025
  • Region: China
  • Euromonitor International
  • ID: 4825098
In 2025, designer apparel and footwear (ready-to-wear) in China saw a positive trajectory, with retail current value sales increasing by 3% to reach CNY87.0 billion. This growth was primarily driven by a sustained consumer preference for high-quality, investment-oriented pieces, reflecting a mature category in which affluent consumers are increasingly selective about their purchases.

The Personal Luxury in China report offers a comprehensive guide to the size and shape of the Personal Luxury market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Personal Luxury retailing along with the development of consumers’ shopping patterns. Forecasts to 2029 illustrate how the market is set to change

Product coverage: Designer Apparel and Footwear (Ready-to-Wear), Luxury Eyewear, Luxury Jewellery, Luxury Leather Goods, Luxury Timepieces, Luxury Wearables Electronics, Luxury Writing Instruments and Stationery, Super Premium Beauty and Personal Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Personal Luxury market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Designer apparel and footwear (ready-to-wear)
  • Luxury eyewear
  • Luxury jewellery
  • Luxury leather goods
  • Luxury wearables
  • Luxury timepieces
  • Luxury writing instruments and stationery
  • Super premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
  • Sustainability to drive growth in personal luxury through innovation
  • Personal luxury brands to ensure transparency through digital means, and maintain cultural relevance strategies
  • Affluent consumers to demand personalisation, and a greater range of retail options
CATEGORY DATA
  • Table 1 Sales of Personal Luxury by Category: Value 2020-2025
  • Table 2 Sales of Personal Luxury by Category: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Personal Luxury: % Value 2020-2024
  • Table 4 LBN Brand Shares of Personal Luxury: % Value 2021-2024
  • Table 5 Distribution of Personal Luxury by Format: % Value 2020-2025
  • Table 6 Forecast Sales of Personal Luxury by Category: Value 2025-2030
  • Table 7 Forecast Sales of Personal Luxury by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERLUXURY GOODS IN CHINA
EXECUTIVE SUMMARY
  • Luxury goods in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for luxury goods?
MARKET DATA
  • Table 8 Sales of Luxury Goods by Category: Value 2020-2025
  • Table 9 Sales of Luxury Goods by Category: % Value Growth 2020-2025
  • Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2020-2025
  • Table 11 NBO Company Shares of Luxury Goods: % Value 2020-2024
  • Table 12 LBN Brand Shares of Luxury Goods: % Value 2021-2024
  • Table 13 Distribution of Luxury Goods by Format and Category: % Value 2025
  • Table 14 Forecast Sales of Luxury Goods by Category: Value 2025-2030
  • Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources