Content Streaming Market Report 2026

The content streaming market size has grown rapidly in recent years. It will grow from $163.37 billion in 2025 to $186.3 billion in 2026 at a compound annual growth rate (CAGR) of 14%. The growth in the historic period can be attributed to early adoption of broadband internet, rise of smartphones and connected devices, increasing consumer demand for on-demand entertainment, growth of video-on-demand platforms, availability of low-cost content distribution technologies.

The content streaming market size is expected to see rapid growth in the next few years. It will grow to $317.05 billion in 2030 at a compound annual growth rate (CAGR) of 14.2%. The growth in the forecast period can be attributed to advancements in ai-driven content personalization, expansion of 5g networks, growth of immersive and interactive streaming formats, increasing demand for regional and multilingual content, rising integration of streaming with smart home ecosystems. Major trends in the forecast period include growth of subscription-based streaming services, increasing adoption of mobile and multi-device streaming, expansion of niche and regional content libraries, integration of interactive and social features in streaming, rise of personalized recommendations and ai-powered content curation.

The growing internet penetration is anticipated to drive the expansion of the content streaming market in the coming years. Internet penetration refers to the share of a population that has access to and utilizes internet services, facilitating digital connectivity and online content consumption across the globe. The increase in internet penetration is fueled by the development of broadband infrastructure, lower data costs, and the widespread use of smartphones and connected devices. Internet penetration promotes the growth of content streaming by providing greater access to digital platforms, allowing more users to consume video, music, and other media at any time and from any location. For example, in January 2024, Eurostat, a Luxembourg-based government agency, reported that in 2023, 30% of EU internet users aged 16 to 74 engaged in an online course or used online learning materials within the past three months. This represents a 2-percentage point rise from 2022, when the figure was 28%. Overall, participation in online education increased in 2023 compared to 2022. Thus, the rising internet penetration is contributing to the growth of the content streaming market.

Leading companies in the content streaming market are introducing new products, such as creator-first streaming platforms, to expand their customer base, increase sales, and boost revenue. Creator-first streaming platforms prioritize and empower content creators, such as YouTubers, Twitch streamers, and vloggers, providing a platform for their content. In October 2023, Sabio Inc., an advertising technology company based in the US, launched SabioTV, a creator-focused streaming platform designed to support diverse viewpoints and promote representation in the streaming industry. SabioTV leverages Sabio's end-to-end connected TV (CTV)/over-the-top (OTT) technology stack to give content creators access to leading US companies across various sectors, allowing them to benefit from the creator economy. Viewers of SabioTV can access unique and high-quality content from underrepresented creators who are often not featured on mainstream streaming platforms, providing a platform for emerging talent that can be challenging to discover on social media.

In April 2024, The Walt Disney Company, a US-based mass media and entertainment conglomerate, completed the acquisition of Hulu for $27.5 billion. With this move, Disney seeks to gain full ownership of the Hulu platform to strengthen its streaming offerings, drive subscriber growth, boost advertising revenue, and optimize operational efficiencies across its direct-to-consumer businesses. Hulu LLC is a US-based subscription streaming service offering on-demand TV shows, movies, and original programming.

Major companies operating in the content streaming market are Netflix Inc., Amazon Web Services Inc., Akamai Technologies Inc., Hulu LLC., Apple Inc., Google LLC, Cisco Systems Inc., Disney+, Kaltura Inc., AT&T Inc., Adobe Inc., IBM Corporation, Tencent Video, iQIYI Inc., HBO Max, Paramount Plus, Eros Digital FZ LLC, ALT Digital Media Entertainment Limited, Globo Comunicação e Participações S.A., Starz Entertainment LLC, iFlix Sdn Bhd, ESPN Inc., Peacock TV LLC, Canal Plus Group SA, CuriosityStream Inc., StarTimes Media, Sony Pictures Networks India Private Limited, Discovery Inc., DAZN Group Limited, PCCW Media Limited, AMC Networks Inc., MUBI Inc., Nordic Entertainment Group AB, WatchIT Media FZ LLC, Ellation LLC, RTL Group Sam, BluTV AS, MBC Group, Yandex LLC, Bell Media Inc.

North America was the largest region in the content streaming market in 2025. Africa is expected to be the fastest-growing region in the content streaming market during the forecast period. The regions covered in the content streaming market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the content streaming market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The content streaming market includes revenues earned by entities by providing textual, audio, and/or video content of general or specific interest on the internet exclusively. The content streaming establishments do not publish or broadcast traditional (non-internet) versions of the content. This market includes from sales from subscription, advertisement. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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