The global video streaming market size is estimated to grow from USD 364.7 billion in the current year to USD 2.23 trillion by 2035, at a CAGR of 17.93% during the forecast period, till 2035.
Among these, on-demand streaming is anticipated to drive the growth of the video streaming sector, as it allows access to pre-recorded content anytime, including movies, TV shows, and user-generated videos. It is important to note that the effective distribution of video content depends significantly on a strong infrastructure, with cloud storage offering scalable solutions for vast amounts of data. Additionally, a network-attached storage system provides high-performance storage for managing local content.
With the widespread adoption of smartphones and connected devices, along with the growth of the entertainment sector, today's consumers expect rapid access to an extensive library of original content. Consequently, the video streaming market has evolved to fulfill this need. Various industry players, including Netflix, Amazon Prime Video, Hulu, and niche providers, are spearheading innovation and improving user experiences.
Moreover, advancements in advertising-based video-on-demand have enhanced market opportunities, benefiting both users and advertisers. Platforms like YouTube and Tubi provide free access to users while catering to advertisers through a large consumer base. As a result, owing to the technological advancements like virtual reality and artificial intelligence, personalized recommendations, and seamless cross-device viewing, the video streaming market is expected to grow significantly during the forecast period.
However, the services segment is expected to grow at a higher CAGR throughout the forecast period. This growth is driven by the rising demand for video-on-demand offerings, ad insertion and management, and subscription management services.
However, the cable TV segment is expected to grow at a higher CAGR throughout the forecast period, owing to its wider television market presence.
However, the smart TV segment is expected to grow at a higher CAGR throughout the forecast period, owing to the increasing adoption of smart TVs, which offer an enhanced viewing experience for home entertainment with larger screens and superior sound systems.
However, the advertising-based segment is expected to grow at a higher CAGR throughout the forecast period, owing to the fact that this segment is accessible to a wider audience, including those who may be unwilling to pay for subscription services.
However, the sports or esports sector is expected to grow at a higher CAGR throughout the forecast period, owing to the fact that sports enthusiasts greatly appreciate live broadcasts of games, matches, and tournaments, resulting in significant viewership and engagement.
Video Streaming Market: Growth and Trends
In recent times, the rapid increase in internet users has created new possibilities for the video streaming industry. Streaming is a method of watching and listening to audio without having to download the complete media file beforehand. With this approach, viewers can start watching videos almost instantly after the data begins to transfer, offering an on-demand viewing experience. This technique generally includes two categories of streaming: live streaming and on-demand streaming.Among these, on-demand streaming is anticipated to drive the growth of the video streaming sector, as it allows access to pre-recorded content anytime, including movies, TV shows, and user-generated videos. It is important to note that the effective distribution of video content depends significantly on a strong infrastructure, with cloud storage offering scalable solutions for vast amounts of data. Additionally, a network-attached storage system provides high-performance storage for managing local content.
With the widespread adoption of smartphones and connected devices, along with the growth of the entertainment sector, today's consumers expect rapid access to an extensive library of original content. Consequently, the video streaming market has evolved to fulfill this need. Various industry players, including Netflix, Amazon Prime Video, Hulu, and niche providers, are spearheading innovation and improving user experiences.
Moreover, advancements in advertising-based video-on-demand have enhanced market opportunities, benefiting both users and advertisers. Platforms like YouTube and Tubi provide free access to users while catering to advertisers through a large consumer base. As a result, owing to the technological advancements like virtual reality and artificial intelligence, personalized recommendations, and seamless cross-device viewing, the video streaming market is expected to grow significantly during the forecast period.
Video Streaming Market: Key Segments
Market Share by Type of Component
Based on type of component, the global video streaming market is segmented into software and services. According to our estimates, currently, the software segment captures the majority of the market share, owing to the increasing adoption of over-the-top (OTT) platforms, as software enhances the distribution of video content through content delivery networks and ensures a seamless viewing experience, even when bandwidth varies.However, the services segment is expected to grow at a higher CAGR throughout the forecast period. This growth is driven by the rising demand for video-on-demand offerings, ad insertion and management, and subscription management services.
Market Share by Type of Channel
Based on type of channel, the global video streaming market is segmented into cable TV, internet protocol television, over-the-top (OTT), and satellite TV. According to our estimates, currently, the over-the-top (OTT) segment captures the majority of the market share. This can be attributed to the advantages of OTT services, including the ability to deliver content directly via the Internet, making it accessible on numerous devices such as smartphones, smart TVs, computers, and tablets.However, the cable TV segment is expected to grow at a higher CAGR throughout the forecast period, owing to its wider television market presence.
Market Share by Type of Platform
Based on type of platform, the global video streaming market is segmented into gaming consoles, laptops & desktops, smart TVs, smartphones & tablets. According to our estimates, currently, the smartphone segment captures the majority of the market share. This can be attributed to the widespread availability and accessibility of smartphones globally, which makes them among the most convenient devices for streaming content.However, the smart TV segment is expected to grow at a higher CAGR throughout the forecast period, owing to the increasing adoption of smart TVs, which offer an enhanced viewing experience for home entertainment with larger screens and superior sound systems.
Market Share by Type of Revenue Model
Based on type of revenue model, the global video streaming market is segmented into advertising-based, subscription-based, and transactional-based. According to our estimates, currently, the subscription-based segment captures the majority of the market share. This can be attributed to recurring revenue model, which results in a stable and predictable income stream through regular subscription payments.However, the advertising-based segment is expected to grow at a higher CAGR throughout the forecast period, owing to the fact that this segment is accessible to a wider audience, including those who may be unwilling to pay for subscription services.
Market Share by Type of Vertical
Based on type of vertical, the global video streaming market is segmented into auction and bidding, education / e-learning, enterprises and corporations, fitness & lifestyle, gaming, government, healthcare, music & entertainment, sports / esports, and others. According to our estimates, currently, the media & entertainment segment captures the majority of the market share, due to the increasing consumer interest in video-on-demand.However, the sports or esports sector is expected to grow at a higher CAGR throughout the forecast period, owing to the fact that sports enthusiasts greatly appreciate live broadcasts of games, matches, and tournaments, resulting in significant viewership and engagement.
Market Share by Geographical Regions
Based on geographical regions, the video streaming market is segmented into North America, Europe, Asia, Latin America, Middle East and North Africa, and the rest of the world. According to our estimates, currently, North America captures the majority share of the market. This can be attributed to uptake of video streaming services, significant consumer expenditure, and the presence of major streaming platforms. However, the market in Asia is expected to experience a relatively higher compound annual growth rate (CAGR) during the forecast period, driven by increasing internet access, widespread use of smartphones and connected devices, along with a growing consumer base in the area.Video Streaming Market: Research Coverage
The report on the video streaming market features insights on various sections, including:- Market Sizing and Opportunity Analysis: An in-depth analysis of the video streaming market, focusing on key market segments, including [A] type of component, [B] type of channel, [C] type of platform, [D] type of revenue model, [E] type of vertical, and [F] geographical regions.
- Competitive Landscape: A comprehensive analysis of the companies engaged in the video streaming market, based on several relevant parameters, such as [A] year of establishment, [B] company size, [C] location of headquarters and [D] ownership structure.
- Company Profiles: Elaborate profiles of prominent players engaged in the video streaming market, providing details on [A] location of headquarters, [B] company size, [C] company mission, [D] company footprint, [E] management team, [F] contact details, [G] financial information, [H] operating business segments, [I] video streaming portfolio, [J] moat analysis, [K] recent developments, and an informed future outlook.
- SWOT Analysis: An insightful SWOT framework, highlighting the strengths, weaknesses, opportunities and threats in the domain. Additionally, it provides Harvey ball analysis, highlighting the relative impact of each SWOT parameter.
- Value Chain Analysis: A comprehensive analysis of the value chain, providing information on the different phases and stakeholders involved in the video streaming market.
Key Questions Answered in this Report
- How many companies are currently engaged in video streaming market?
- Which are the leading companies in this market?
- What factors are likely to influence the evolution of this market?
- What is the current and future market size?
- What is the CAGR of this market?
- How is the current and future market opportunity likely to be distributed across key market segments?
Reasons to Buy this Report
- The report provides a comprehensive market analysis, offering detailed revenue projections of the overall market and its specific sub-segments. This information is valuable to both established market leaders and emerging entrants.
- Stakeholders can leverage the report to gain a deeper understanding of the competitive dynamics within the market. By analyzing the competitive landscape, businesses can make informed decisions to optimize their market positioning and develop effective go-to-market strategies.
- The report offers stakeholders a comprehensive overview of the market, including key drivers, barriers, opportunities, and challenges. This information empowers stakeholders to stay abreast of market trends and make data-driven decisions to capitalize on growth prospects.
Additional Benefits
- Complimentary Excel Data Packs for all Analytical Modules in the Report
- 15% Free Content Customization
- Detailed Report Walkthrough Session with the Research Team
- Free Updated report if the report is 6-12 months old or older
Table of Contents
1. PREFACE
2. RESEARCH METHODOLOGY
3. ECONOMIC AND OTHER PROJECT SPECIFIC CONSIDERATIONS
4. MACRO-ECONOMIC INDICATORS
6. INTRODUCTION
7. COMPETITIVE LANDSCAPE
8. COMPANY PROFILES
11. GLOBAL VIDEO STREAMING MARKET
12. MARKET OPPORTUNITIES BASED ON TYPE OF COMPNENT
13. MARKET OPPORTUNITIES BASED ON TYPE OF CHANNEL
14. MARKET OPPORTUNITIES BASED ON TYPE OF PLATFORM
15. MARKET OPPORTUNITIES BASED ON TYPE OF REVENUE MODEL
16. MARKET OPPORTUNITIES BASED ON TYPE OF VERTICAL
17. MARKET OPPORTUNITIES FOR VIDEO STREAMING IN NORTH AMERICA
18. MARKET OPPORTUNITIES FOR VIDEO STREAMING IN EUROPE
19. MARKET OPPORTUNITIES FOR VIDEO STREAMING IN ASIA
20. MARKET OPPORTUNITIES FOR VIDEO STREAMING IN MIDDLE EAST AND NORTH AFRICA (MENA)
21. MARKET OPPORTUNITIES FOR VIDEO STREAMING IN LATIN AMERICA
22. MARKET OPPORTUNITIES FOR VIDEO STREAMING IN REST OF THE WORLD
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Alphabet
- Amazon
- Brightcove
- Cisco
- Disney+
- HBO
- IBM
- iQIYI
- Netflix
- Paramount+
- Roku
- YouTube
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 211 |
| Published | December 2025 |
| Forecast Period | 2025 - 2035 |
| Estimated Market Value ( USD | $ 364.7 Billion |
| Forecasted Market Value ( USD | $ 2230 Billion |
| Compound Annual Growth Rate | 17.9% |
| Regions Covered | Global |
