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Global Contextual Advertising Market by Type (Activity-Based Advertising, Location-Based Advertising), Deployment (Desktops, Digital Billboards, Mobile Devices), Industry - Forecast 2024-2030

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    Report

  • 185 Pages
  • March 2024
  • Region: Global
  • 360iResearch™
  • ID: 5665876
1h Free Analyst Time
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The Contextual Advertising Market size was estimated at USD 333.30 million in 2023, USD 376.82 million in 2024, and is expected to grow at a CAGR of 13.54% to reach USD 810.91 million by 2030.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Contextual Advertising Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Contextual Advertising Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Contextual Advertising Market, highlighting leading vendors and their innovative profiles. These include Act-On Software Inc., Adobe Inc., Amazon.com, Inc., Cision Ltd., Clarabridge by Qualtrics LLC, Criteo SA, Digimind by Onclusive Inc, Google LLC, International Business Machines Corporation, Meltwater, Meta Platforms, Inc., Microsoft Corporation, Publift Pty. Ltd., SAP SE, SEEDTAG ADVERTISING, SL, Sendible Limited, Simplify360 Inc. by Nextiva Company, The Rocket Science Group, Tremor International Ltd., WordStream, Inc. by LocaliQ, X Corp., and Yahoo Inc.

Market Segmentation & Coverage

This research report categorizes the Contextual Advertising Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Type
    • Activity-Based Advertising
    • Location-Based Advertising
  • Deployment
    • Desktops
    • Digital Billboards
    • Mobile Devices
  • Industry
    • Academia & Government
    • Banking, Financial Services, & Insurance (BFSI)
    • Consumer Goods, Retail, & Restaurants
    • Healthcare
    • Media & Entertainment
    • Telecom & IT
    • Travel, Transportation, & Automobile
  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

The report offers valuable insights on the following aspects

  1. Market Penetration: It presents comprehensive information on the market provided by key players.
  2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
  3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
  4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
  5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as

  1. What is the market size and forecast of the Contextual Advertising Market?
  2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Contextual Advertising Market?
  3. What are the technology trends and regulatory frameworks in the Contextual Advertising Market?
  4. What is the market share of the leading vendors in the Contextual Advertising Market?
  5. Which modes and strategic moves are suitable for entering the Contextual Advertising Market?

 

Additional Product Information:

  • Purchase of this report includes 1 year online access with quarterly updates
  • This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website

Table of Contents

1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Contextual Advertising Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Increase in social media users and mobile advertising
5.1.1.2. Emergence of personalized marketing strategies
5.1.1.3. Growing processing power and bandwidth
5.1.2. Restraints
5.1.2.1. Privacy concerns related to behavioral tracking and low translation ratio
5.1.3. Opportunities
5.1.3.1. Advances in AI and ML to embolden real find contextual targeting
5.1.3.2. Increase in the traffic from the video sharing sites
5.1.4. Challenges
5.1.4.1. Stringent regulation policies and the selection of related digital techniques
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework
6. Contextual Advertising Market, by Type
6.1. Introduction
6.2. Activity-Based Advertising
6.3. Location-Based Advertising
7. Contextual Advertising Market, by Deployment
7.1. Introduction
7.2. Desktops
7.3. Digital Billboards
7.4. Mobile Devices
8. Contextual Advertising Market, by Industry
8.1. Introduction
8.2. Academia & Government
8.3. Banking, Financial Services, & Insurance (BFSI)
8.4. Consumer Goods, Retail, & Restaurants
8.5. Healthcare
8.6. Media & Entertainment
8.7. Telecom & IT
8.8. Travel, Transportation, & Automobile
9. Americas Contextual Advertising Market
9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States
10. Asia-Pacific Contextual Advertising Market
10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam
11. Europe, Middle East & Africa Contextual Advertising Market
11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom
12. Competitive Landscape
12.1. FPNV Positioning Matrix
12.2. Market Share Analysis, By Key Player
12.3. Competitive Scenario Analysis, By Key Player
13. Competitive Portfolio
13.1. Key Company Profiles
13.1.1. Act-On Software Inc.
13.1.2. Adobe Inc.
13.1.3. Amazon.com, Inc.
13.1.4. Cision Ltd.
13.1.5. Clarabridge by Qualtrics LLC
13.1.6. Criteo SA
13.1.7. Digimind by Onclusive Inc
13.1.8. Google LLC
13.1.9. International Business Machines Corporation
13.1.10. Meltwater
13.1.11. Meta Platforms, Inc.
13.1.12. Microsoft Corporation
13.1.13. Publift Pty. Ltd.
13.1.14. SAP SE
13.1.15. SEEDTAG ADVERTISING, SL
13.1.16. Sendible Limited
13.1.17. Simplify360 Inc. by Nextiva Company
13.1.18. The Rocket Science Group
13.1.19. Tremor International Ltd.
13.1.20. WordStream, Inc. by LocaliQ
13.1.21. X Corp.
13.1.22. Yahoo Inc.
13.2. Key Product Portfolio
14. Appendix
14.1. Discussion Guide
14.2. License & Pricing
List of Figures
FIGURE 1. CONTEXTUAL ADVERTISING MARKET RESEARCH PROCESS
FIGURE 2. CONTEXTUAL ADVERTISING MARKET SIZE, 2023 VS 2030
FIGURE 3. CONTEXTUAL ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. CONTEXTUAL ADVERTISING MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. CONTEXTUAL ADVERTISING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. CONTEXTUAL ADVERTISING MARKET DYNAMICS
FIGURE 7. CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
FIGURE 8. CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2023 VS 2030 (%)
FIGURE 10. CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2023 VS 2030 (%)
FIGURE 12. CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. AMERICAS CONTEXTUAL ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 14. AMERICAS CONTEXTUAL ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. UNITED STATES CONTEXTUAL ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 16. UNITED STATES CONTEXTUAL ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. ASIA-PACIFIC CONTEXTUAL ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 18. ASIA-PACIFIC CONTEXTUAL ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. EUROPE, MIDDLE EAST & AFRICA CONTEXTUAL ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 20. EUROPE, MIDDLE EAST & AFRICA CONTEXTUAL ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 21. CONTEXTUAL ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 22. CONTEXTUAL ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023
List of Tables
TABLE 1. CONTEXTUAL ADVERTISING MARKET SEGMENTATION & COVERAGE
TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
TABLE 3. CONTEXTUAL ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
TABLE 4. GLOBAL CONTEXTUAL ADVERTISING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
TABLE 5. CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 6. CONTEXTUAL ADVERTISING MARKET SIZE, BY ACTIVITY-BASED ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
TABLE 7. CONTEXTUAL ADVERTISING MARKET SIZE, BY LOCATION-BASED ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
TABLE 8. CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 9. CONTEXTUAL ADVERTISING MARKET SIZE, BY DESKTOPS, BY REGION, 2018-2030 (USD MILLION)
TABLE 10. CONTEXTUAL ADVERTISING MARKET SIZE, BY DIGITAL BILLBOARDS, BY REGION, 2018-2030 (USD MILLION)
TABLE 11. CONTEXTUAL ADVERTISING MARKET SIZE, BY MOBILE DEVICES, BY REGION, 2018-2030 (USD MILLION)
TABLE 12. CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 13. CONTEXTUAL ADVERTISING MARKET SIZE, BY ACADEMIA & GOVERNMENT, BY REGION, 2018-2030 (USD MILLION)
TABLE 14. CONTEXTUAL ADVERTISING MARKET SIZE, BY BANKING, FINANCIAL SERVICES, & INSURANCE (BFSI), BY REGION, 2018-2030 (USD MILLION)
TABLE 15. CONTEXTUAL ADVERTISING MARKET SIZE, BY CONSUMER GOODS, RETAIL, & RESTAURANTS, BY REGION, 2018-2030 (USD MILLION)
TABLE 16. CONTEXTUAL ADVERTISING MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2030 (USD MILLION)
TABLE 17. CONTEXTUAL ADVERTISING MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
TABLE 18. CONTEXTUAL ADVERTISING MARKET SIZE, BY TELECOM & IT, BY REGION, 2018-2030 (USD MILLION)
TABLE 19. CONTEXTUAL ADVERTISING MARKET SIZE, BY TRAVEL, TRANSPORTATION, & AUTOMOBILE, BY REGION, 2018-2030 (USD MILLION)
TABLE 20. AMERICAS CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 21. AMERICAS CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 22. AMERICAS CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 23. AMERICAS CONTEXTUAL ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 24. ARGENTINA CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 25. ARGENTINA CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 26. ARGENTINA CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 27. BRAZIL CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 28. BRAZIL CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 29. BRAZIL CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 30. CANADA CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 31. CANADA CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 32. CANADA CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 33. MEXICO CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 34. MEXICO CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 35. MEXICO CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 36. UNITED STATES CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 37. UNITED STATES CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 38. UNITED STATES CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 39. UNITED STATES CONTEXTUAL ADVERTISING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
TABLE 40. ASIA-PACIFIC CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 41. ASIA-PACIFIC CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 42. ASIA-PACIFIC CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 43. ASIA-PACIFIC CONTEXTUAL ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 44. AUSTRALIA CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 45. AUSTRALIA CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 46. AUSTRALIA CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 47. CHINA CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 48. CHINA CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 49. CHINA CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 50. INDIA CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 51. INDIA CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 52. INDIA CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 53. INDONESIA CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 54. INDONESIA CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 55. INDONESIA CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 56. JAPAN CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 57. JAPAN CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 58. JAPAN CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 59. MALAYSIA CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 60. MALAYSIA CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 61. MALAYSIA CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 62. PHILIPPINES CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 63. PHILIPPINES CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 64. PHILIPPINES CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 65. SINGAPORE CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 66. SINGAPORE CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 67. SINGAPORE CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 68. SOUTH KOREA CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 69. SOUTH KOREA CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 70. SOUTH KOREA CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 71. TAIWAN CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 72. TAIWAN CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 73. TAIWAN CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 74. THAILAND CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 75. THAILAND CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 76. THAILAND CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 77. VIETNAM CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 78. VIETNAM CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 79. VIETNAM CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 80. EUROPE, MIDDLE EAST & AFRICA CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 81. EUROPE, MIDDLE EAST & AFRICA CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 82. EUROPE, MIDDLE EAST & AFRICA CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 83. EUROPE, MIDDLE EAST & AFRICA CONTEXTUAL ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 84. DENMARK CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 85. DENMARK CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 86. DENMARK CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 87. EGYPT CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 88. EGYPT CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 89. EGYPT CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 90. FINLAND CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 91. FINLAND CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 92. FINLAND CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 93. FRANCE CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 94. FRANCE CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 95. FRANCE CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 96. GERMANY CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 97. GERMANY CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 98. GERMANY CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 99. ISRAEL CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 100. ISRAEL CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 101. ISRAEL CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 102. ITALY CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 103. ITALY CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 104. ITALY CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 105. NETHERLANDS CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 106. NETHERLANDS CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 107. NETHERLANDS CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 108. NIGERIA CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 109. NIGERIA CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 110. NIGERIA CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 111. NORWAY CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 112. NORWAY CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 113. NORWAY CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 114. POLAND CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 115. POLAND CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 116. POLAND CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 117. QATAR CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 118. QATAR CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 119. QATAR CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 120. RUSSIA CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 121. RUSSIA CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 122. RUSSIA CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 123. SAUDI ARABIA CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 124. SAUDI ARABIA CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 125. SAUDI ARABIA CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 126. SOUTH AFRICA CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 127. SOUTH AFRICA CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 128. SOUTH AFRICA CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 129. SPAIN CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 130. SPAIN CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 131. SPAIN CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 132. SWEDEN CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 133. SWEDEN CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 134. SWEDEN CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 135. SWITZERLAND CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 136. SWITZERLAND CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 137. SWITZERLAND CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 138. TURKEY CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 139. TURKEY CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 140. TURKEY CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 141. UNITED ARAB EMIRATES CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 142. UNITED ARAB EMIRATES CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 143. UNITED ARAB EMIRATES CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 144. UNITED KINGDOM CONTEXTUAL ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 145. UNITED KINGDOM CONTEXTUAL ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 146. UNITED KINGDOM CONTEXTUAL ADVERTISING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
TABLE 147. CONTEXTUAL ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023
TABLE 148. CONTEXTUAL ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023
TABLE 149. CONTEXTUAL ADVERTISING MARKET LICENSE & PRICING

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Act-On Software Inc.
  • Adobe Inc.
  • Amazon.com, Inc.
  • Cision Ltd.
  • Clarabridge by Qualtrics LLC
  • Criteo SA
  • Digimind by Onclusive Inc
  • Google LLC
  • International Business Machines Corporation
  • Meltwater
  • Meta Platforms, Inc.
  • Microsoft Corporation
  • Publift Pty. Ltd.
  • SAP SE
  • SEEDTAG ADVERTISING, SL
  • Sendible Limited
  • Simplify360 Inc. by Nextiva Company
  • The Rocket Science Group
  • Tremor International Ltd.
  • WordStream, Inc. by LocaliQ
  • X Corp.
  • Yahoo Inc.

Methodology

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Table Information

Report AttributeDetails
No. of Pages185
PublishedMarch 2024
Forecast Period2024 - 2030
Estimated Market Value ( USD ) in 2024 $ 376.82 Million
Forecasted Market Value ( USD ) by 2030 $ 810.91 Million
Compound Annual Growth Rate13.5%
Regions CoveredGlobal

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About the Market

Contextual advertising is a form of online advertising that uses contextual information to target ads to users. It is based on the idea that the content of a webpage or other online material can be used to determine the most relevant ads to display to a user. Contextual advertising works by analyzing the content of a webpage or other online material and then displaying ads that are related to the content. This type of advertising is often used to target users who are likely to be interested in the product or service being advertised. Contextual advertising is a popular form of online advertising, as it allows advertisers to target their ads to users who are likely to be interested in their product or service. This type of advertising is often used in combination with other forms of online advertising, such as search engine marketing and display advertising. Some companies in the contextual advertising market include Google AdSense, Yahoo! Advertising, Microsoft Advertising, and Amazon Advertising. Show Less Read more

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