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CRM Analytics Market - Global Forecast 2026-2032- Product Image
CRM Analytics Market - Global Forecast 2026-2032- Product Image
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CRM Analytics Market - Global Forecast 2026-2032

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    Report

  • 195 Pages
  • January 2026
  • Region: Global
  • 360iResearch™
  • ID: 6011579
1h Free Analyst Time
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CRM analytics has become a critical enabler for enterprise growth and operational optimization. By integrating customer data and delivering timely insights, organizations are able to enhance engagement, support integration efficiency, and prioritize actions that drive competitive advantage.

Market Snapshot: CRM Analytics Market Size and Growth

The CRM Analytics Market is experiencing sustained growth, rising from USD 12.73 billion in 2025 to USD 13.46 billion in 2026. The market is projected to reach USD 19.29 billion by 2032, reflecting a CAGR of 6.11%. This momentum is being shaped by the expansion of digital customer touchpoints, the drive for real-time insights, and the urgent need for actionable intelligence across marketing, sales, and service functions. The adoption of advanced analytics platforms is reshaping the way enterprises analyze, act, and compete, positioning CRM analytics as an integral capability within modern business operations.

Scope & Segmentation

  • Analytics and Reporting: Includes dashboards, data mining, and predictive analytics supporting both descriptive and forward-looking intelligence gathering and performance assessment.
  • Marketing Automation: Facilitates personalized campaign design, execution, and tracking across multiple customer segments and channels.
  • Sales Force Automation: Drives efficient lead management, sales process standardization, and pipeline optimization for enhanced conversion rates.
  • Service Automation: Supports responsive customer care through workflow automation, case management, and adaptive service delivery.
  • Deployment Models: Offers cloud solutions (hybrid, private, and public) as well as on-premise environments, aligning with varying requirements for data control, agility, and regulatory compliance.
  • Organizational Size: Addresses needs of large enterprises, mid-market, and small businesses—each group presenting unique governance expectations, process requirements, and resource allocations.
  • Industry Verticals: Serves BFSI, healthcare, manufacturing, retail, and telecommunications, with segment-specific compliance frameworks and operational intricacies.
  • Application Domains: Encompasses analytics & insights, campaign management, customer support, and lead management—enabling targeted, data-informed decision making that aligns with business goals.
  • Regions: Americas, Europe, Middle East & Africa, and Asia-Pacific—each varying in technology maturity, procurement strategies, and data governance standards, impacting integration and scalability.

Key Takeaways for Senior Decision-Makers

  • CRM analytics provides a bridge between disparate customer signals and actionable strategies, enabling better cross-functional communication and prioritization.
  • Continuous, real-time analytics available through modern platforms drive better outcomes by shifting operations from static reporting to agile, data-backed decision making.
  • Flexible deployment options allow organizations to balance regulatory demands with innovation, supporting both rapid modernization and careful risk management.
  • Segmented solutions let leaders customize adoption based on organizational scale and sector, aligning integration complexity and speed with available resources.
  • Regional regulations such as those in EMEA or distinct technology adoption rates in Asia-Pacific directly influence solution choices and long-term governance practices.
  • Providers that excel at embedding analytics within native CRM workflows and offer robust integration and managed services are strongly positioned amid current competitive trends.

Tariff Impact on CRM Analytics Procurement

In 2025, tariff shifts have influenced how organizations approach procurement and platform deployment for CRM analytics. Enterprises must now reconsider vendor sourcing and product origin as cross-border duties and compliance rules evolve. This reality necessitates stronger cooperation between legal, procurement, and IT teams to address risk and contractual exposure. There is notable growth in demand for cloud-native, modular CRM analytics that increase flexibility and reduce reliance on hardware facing direct tariffs. Reviewing license agreements and considering data residency clauses is now essential for structuring agreements and renewals to ensure sustained operational alignment.

Methodology & Data Sources

Findings in this report draw on primary interviews with marketing, sales, service, IT, and procurement professionals. Insights are enriched by vendor briefings, industry case studies, and regulatory reviews. Comparative analysis captures diverse implementation practices across deployment models, industries, and organization sizes, supporting actionable relevance for enterprises.

Why This Report Matters for B2B Leaders

  • Gain a complete view of the CRM analytics landscape, its primary components, and how deployment strategies differ by region and sector for more informed investment decisions.
  • Access recommendations for aligning analytics with business outcomes to maintain operational continuity and control organizational risk in evolving market conditions.
  • Identify actionable pathways that accelerate adoption and optimize governance so organizations can realize higher returns and navigate changes in regulatory or competitive environments.

Conclusion

CRM analytics generates meaningful impact when people, technology, and processes converge around business priorities. By carefully aligning solutions with governance, regional variables, and stakeholder needs, enterprises are equipped to drive ongoing value from their analytics investments.

 

Additional Product Information:

  • Purchase of this report includes 1 year online access with quarterly updates.
  • This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website.

Table of Contents

1. Preface
1.1. Objectives of the Study
1.2. Market Definition
1.3. Market Segmentation & Coverage
1.4. Years Considered for the Study
1.5. Currency Considered for the Study
1.6. Language Considered for the Study
1.7. Key Stakeholders
2. Research Methodology
2.1. Introduction
2.2. Research Design
2.2.1. Primary Research
2.2.2. Secondary Research
2.3. Research Framework
2.3.1. Qualitative Analysis
2.3.2. Quantitative Analysis
2.4. Market Size Estimation
2.4.1. Top-Down Approach
2.4.2. Bottom-Up Approach
2.5. Data Triangulation
2.6. Research Outcomes
2.7. Research Assumptions
2.8. Research Limitations
3. Executive Summary
3.1. Introduction
3.2. CXO Perspective
3.3. Market Size & Growth Trends
3.4. Market Share Analysis, 2025
3.5. FPNV Positioning Matrix, 2025
3.6. New Revenue Opportunities
3.7. Next-Generation Business Models
3.8. Industry Roadmap
4. Market Overview
4.1. Introduction
4.2. Industry Ecosystem & Value Chain Analysis
4.2.1. Supply-Side Analysis
4.2.2. Demand-Side Analysis
4.2.3. Stakeholder Analysis
4.3. Porter’s Five Forces Analysis
4.4. PESTLE Analysis
4.5. Market Outlook
4.5.1. Near-Term Market Outlook (0-2 Years)
4.5.2. Medium-Term Market Outlook (3-5 Years)
4.5.3. Long-Term Market Outlook (5-10 Years)
4.6. Go-to-Market Strategy
5. Market Insights
5.1. Consumer Insights & End-User Perspective
5.2. Consumer Experience Benchmarking
5.3. Opportunity Mapping
5.4. Distribution Channel Analysis
5.5. Pricing Trend Analysis
5.6. Regulatory Compliance & Standards Framework
5.7. ESG & Sustainability Analysis
5.8. Disruption & Risk Scenarios
5.9. Return on Investment & Cost-Benefit Analysis
6. Cumulative Impact of United States Tariffs 2025
7. Cumulative Impact of Artificial Intelligence 2025
8. CRM Analytics Market, by Component
8.1. Analytics And Reporting
8.1.1. Dashboard And Reporting
8.1.2. Data Mining
8.1.3. Predictive Analytics
8.2. Marketing Automation
8.3. Sales Force Automation
8.4. Service Automation
9. CRM Analytics Market, by Deployment Model
9.1. Cloud
9.1.1. Hybrid Cloud
9.1.2. Private Cloud
9.1.3. Public Cloud
9.2. On Premise
10. CRM Analytics Market, by Application
10.1. Analytics And Insights
10.2. Campaign Management
10.3. Customer Support
10.4. Lead Management
11. CRM Analytics Market, by Industry Vertical
11.1. BFSI
11.2. Healthcare
11.3. Manufacturing
11.4. Retail
11.5. Telecommunication
12. CRM Analytics Market, by Organization Size
12.1. Large Enterprises
12.2. Small And Medium Enterprises
12.2.1. Mid Market Enterprises
12.2.2. Small Enterprises
13. CRM Analytics Market, by Region
13.1. Americas
13.1.1. North America
13.1.2. Latin America
13.2. Europe, Middle East & Africa
13.2.1. Europe
13.2.2. Middle East
13.2.3. Africa
13.3. Asia-Pacific
14. CRM Analytics Market, by Group
14.1. ASEAN
14.2. GCC
14.3. European Union
14.4. BRICS
14.5. G7
14.6. NATO
15. CRM Analytics Market, by Country
15.1. United States
15.2. Canada
15.3. Mexico
15.4. Brazil
15.5. United Kingdom
15.6. Germany
15.7. France
15.8. Russia
15.9. Italy
15.10. Spain
15.11. China
15.12. India
15.13. Japan
15.14. Australia
15.15. South Korea
16. United States CRM Analytics Market
17. China CRM Analytics Market
18. Competitive Landscape
18.1. Market Concentration Analysis, 2025
18.1.1. Concentration Ratio (CR)
18.1.2. Herfindahl Hirschman Index (HHI)
18.2. Recent Developments & Impact Analysis, 2025
18.3. Product Portfolio Analysis, 2025
18.4. Benchmarking Analysis, 2025
18.5. Accenture PLC
18.6. Altair Engineering Inc.
18.7. Amazon Web Services, Inc.
18.8. Avidian
18.9. Creatio Ltd.
18.10. Freshworks
18.11. GoodData Corporation
18.12. HubSpot
18.13. Infor by Koch Industries
18.14. International Business Machines Corporation
18.15. Looker by Google LLC
18.16. Microsoft Corporation
18.17. Nextiva
18.18. Oracle Corporation
18.19. Pipedrive
18.20. Qlik Sense
18.21. Salesforce, Inc.
18.22. SAP SE
18.23. SAS Institute Inc.
18.24. Sisense Ltd.
18.25. Teradata Corporation
18.26. TIBCO Spotfire
18.27. Yellowfin, Inc. by Idera, Inc.
18.28. ZenDesk
18.29. Zoho Corporation Pvt. Ltd.
List of Figures
FIGURE 1. GLOBAL CRM ANALYTICS MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 2. GLOBAL CRM ANALYTICS MARKET SHARE, BY KEY PLAYER, 2025
FIGURE 3. GLOBAL CRM ANALYTICS MARKET, FPNV POSITIONING MATRIX, 2025
FIGURE 4. GLOBAL CRM ANALYTICS MARKET SIZE, BY COMPONENT, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 5. GLOBAL CRM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 6. GLOBAL CRM ANALYTICS MARKET SIZE, BY APPLICATION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 7. GLOBAL CRM ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 8. GLOBAL CRM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 9. GLOBAL CRM ANALYTICS MARKET SIZE, BY REGION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 10. GLOBAL CRM ANALYTICS MARKET SIZE, BY GROUP, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 11. GLOBAL CRM ANALYTICS MARKET SIZE, BY COUNTRY, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 12. UNITED STATES CRM ANALYTICS MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 13. CHINA CRM ANALYTICS MARKET SIZE, 2018-2032 (USD MILLION)
List of Tables
TABLE 1. GLOBAL CRM ANALYTICS MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 2. GLOBAL CRM ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 3. GLOBAL CRM ANALYTICS MARKET SIZE, BY ANALYTICS AND REPORTING, BY REGION, 2018-2032 (USD MILLION)
TABLE 4. GLOBAL CRM ANALYTICS MARKET SIZE, BY ANALYTICS AND REPORTING, BY GROUP, 2018-2032 (USD MILLION)
TABLE 5. GLOBAL CRM ANALYTICS MARKET SIZE, BY ANALYTICS AND REPORTING, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 6. GLOBAL CRM ANALYTICS MARKET SIZE, BY ANALYTICS AND REPORTING, 2018-2032 (USD MILLION)
TABLE 7. GLOBAL CRM ANALYTICS MARKET SIZE, BY DASHBOARD AND REPORTING, BY REGION, 2018-2032 (USD MILLION)
TABLE 8. GLOBAL CRM ANALYTICS MARKET SIZE, BY DASHBOARD AND REPORTING, BY GROUP, 2018-2032 (USD MILLION)
TABLE 9. GLOBAL CRM ANALYTICS MARKET SIZE, BY DASHBOARD AND REPORTING, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 10. GLOBAL CRM ANALYTICS MARKET SIZE, BY DATA MINING, BY REGION, 2018-2032 (USD MILLION)
TABLE 11. GLOBAL CRM ANALYTICS MARKET SIZE, BY DATA MINING, BY GROUP, 2018-2032 (USD MILLION)
TABLE 12. GLOBAL CRM ANALYTICS MARKET SIZE, BY DATA MINING, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 13. GLOBAL CRM ANALYTICS MARKET SIZE, BY PREDICTIVE ANALYTICS, BY REGION, 2018-2032 (USD MILLION)
TABLE 14. GLOBAL CRM ANALYTICS MARKET SIZE, BY PREDICTIVE ANALYTICS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 15. GLOBAL CRM ANALYTICS MARKET SIZE, BY PREDICTIVE ANALYTICS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 16. GLOBAL CRM ANALYTICS MARKET SIZE, BY MARKETING AUTOMATION, BY REGION, 2018-2032 (USD MILLION)
TABLE 17. GLOBAL CRM ANALYTICS MARKET SIZE, BY MARKETING AUTOMATION, BY GROUP, 2018-2032 (USD MILLION)
TABLE 18. GLOBAL CRM ANALYTICS MARKET SIZE, BY MARKETING AUTOMATION, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 19. GLOBAL CRM ANALYTICS MARKET SIZE, BY SALES FORCE AUTOMATION, BY REGION, 2018-2032 (USD MILLION)
TABLE 20. GLOBAL CRM ANALYTICS MARKET SIZE, BY SALES FORCE AUTOMATION, BY GROUP, 2018-2032 (USD MILLION)
TABLE 21. GLOBAL CRM ANALYTICS MARKET SIZE, BY SALES FORCE AUTOMATION, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 22. GLOBAL CRM ANALYTICS MARKET SIZE, BY SERVICE AUTOMATION, BY REGION, 2018-2032 (USD MILLION)
TABLE 23. GLOBAL CRM ANALYTICS MARKET SIZE, BY SERVICE AUTOMATION, BY GROUP, 2018-2032 (USD MILLION)
TABLE 24. GLOBAL CRM ANALYTICS MARKET SIZE, BY SERVICE AUTOMATION, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 25. GLOBAL CRM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2032 (USD MILLION)
TABLE 26. GLOBAL CRM ANALYTICS MARKET SIZE, BY CLOUD, BY REGION, 2018-2032 (USD MILLION)
TABLE 27. GLOBAL CRM ANALYTICS MARKET SIZE, BY CLOUD, BY GROUP, 2018-2032 (USD MILLION)
TABLE 28. GLOBAL CRM ANALYTICS MARKET SIZE, BY CLOUD, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 29. GLOBAL CRM ANALYTICS MARKET SIZE, BY CLOUD, 2018-2032 (USD MILLION)
TABLE 30. GLOBAL CRM ANALYTICS MARKET SIZE, BY HYBRID CLOUD, BY REGION, 2018-2032 (USD MILLION)
TABLE 31. GLOBAL CRM ANALYTICS MARKET SIZE, BY HYBRID CLOUD, BY GROUP, 2018-2032 (USD MILLION)
TABLE 32. GLOBAL CRM ANALYTICS MARKET SIZE, BY HYBRID CLOUD, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 33. GLOBAL CRM ANALYTICS MARKET SIZE, BY PRIVATE CLOUD, BY REGION, 2018-2032 (USD MILLION)
TABLE 34. GLOBAL CRM ANALYTICS MARKET SIZE, BY PRIVATE CLOUD, BY GROUP, 2018-2032 (USD MILLION)
TABLE 35. GLOBAL CRM ANALYTICS MARKET SIZE, BY PRIVATE CLOUD, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 36. GLOBAL CRM ANALYTICS MARKET SIZE, BY PUBLIC CLOUD, BY REGION, 2018-2032 (USD MILLION)
TABLE 37. GLOBAL CRM ANALYTICS MARKET SIZE, BY PUBLIC CLOUD, BY GROUP, 2018-2032 (USD MILLION)
TABLE 38. GLOBAL CRM ANALYTICS MARKET SIZE, BY PUBLIC CLOUD, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 39. GLOBAL CRM ANALYTICS MARKET SIZE, BY ON PREMISE, BY REGION, 2018-2032 (USD MILLION)
TABLE 40. GLOBAL CRM ANALYTICS MARKET SIZE, BY ON PREMISE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 41. GLOBAL CRM ANALYTICS MARKET SIZE, BY ON PREMISE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 42. GLOBAL CRM ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 43. GLOBAL CRM ANALYTICS MARKET SIZE, BY ANALYTICS AND INSIGHTS, BY REGION, 2018-2032 (USD MILLION)
TABLE 44. GLOBAL CRM ANALYTICS MARKET SIZE, BY ANALYTICS AND INSIGHTS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 45. GLOBAL CRM ANALYTICS MARKET SIZE, BY ANALYTICS AND INSIGHTS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 46. GLOBAL CRM ANALYTICS MARKET SIZE, BY CAMPAIGN MANAGEMENT, BY REGION, 2018-2032 (USD MILLION)
TABLE 47. GLOBAL CRM ANALYTICS MARKET SIZE, BY CAMPAIGN MANAGEMENT, BY GROUP, 2018-2032 (USD MILLION)
TABLE 48. GLOBAL CRM ANALYTICS MARKET SIZE, BY CAMPAIGN MANAGEMENT, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 49. GLOBAL CRM ANALYTICS MARKET SIZE, BY CUSTOMER SUPPORT, BY REGION, 2018-2032 (USD MILLION)
TABLE 50. GLOBAL CRM ANALYTICS MARKET SIZE, BY CUSTOMER SUPPORT, BY GROUP, 2018-2032 (USD MILLION)
TABLE 51. GLOBAL CRM ANALYTICS MARKET SIZE, BY CUSTOMER SUPPORT, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 52. GLOBAL CRM ANALYTICS MARKET SIZE, BY LEAD MANAGEMENT, BY REGION, 2018-2032 (USD MILLION)
TABLE 53. GLOBAL CRM ANALYTICS MARKET SIZE, BY LEAD MANAGEMENT, BY GROUP, 2018-2032 (USD MILLION)
TABLE 54. GLOBAL CRM ANALYTICS MARKET SIZE, BY LEAD MANAGEMENT, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 55. GLOBAL CRM ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 56. GLOBAL CRM ANALYTICS MARKET SIZE, BY BFSI, BY REGION, 2018-2032 (USD MILLION)
TABLE 57. GLOBAL CRM ANALYTICS MARKET SIZE, BY BFSI, BY GROUP, 2018-2032 (USD MILLION)
TABLE 58. GLOBAL CRM ANALYTICS MARKET SIZE, BY BFSI, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 59. GLOBAL CRM ANALYTICS MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2032 (USD MILLION)
TABLE 60. GLOBAL CRM ANALYTICS MARKET SIZE, BY HEALTHCARE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 61. GLOBAL CRM ANALYTICS MARKET SIZE, BY HEALTHCARE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 62. GLOBAL CRM ANALYTICS MARKET SIZE, BY MANUFACTURING, BY REGION, 2018-2032 (USD MILLION)
TABLE 63. GLOBAL CRM ANALYTICS MARKET SIZE, BY MANUFACTURING, BY GROUP, 2018-2032 (USD MILLION)
TABLE 64. GLOBAL CRM ANALYTICS MARKET SIZE, BY MANUFACTURING, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 65. GLOBAL CRM ANALYTICS MARKET SIZE, BY RETAIL, BY REGION, 2018-2032 (USD MILLION)
TABLE 66. GLOBAL CRM ANALYTICS MARKET SIZE, BY RETAIL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 67. GLOBAL CRM ANALYTICS MARKET SIZE, BY RETAIL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 68. GLOBAL CRM ANALYTICS MARKET SIZE, BY TELECOMMUNICATION, BY REGION, 2018-2032 (USD MILLION)
TABLE 69. GLOBAL CRM ANALYTICS MARKET SIZE, BY TELECOMMUNICATION, BY GROUP, 2018-2032 (USD MILLION)
TABLE 70. GLOBAL CRM ANALYTICS MARKET SIZE, BY TELECOMMUNICATION, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 71. GLOBAL CRM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 72. GLOBAL CRM ANALYTICS MARKET SIZE, BY LARGE ENTERPRISES, BY REGION, 2018-2032 (USD MILLION)
TABLE 73. GLOBAL CRM ANALYTICS MARKET SIZE, BY LARGE ENTERPRISES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 74. GLOBAL CRM ANALYTICS MARKET SIZE, BY LARGE ENTERPRISES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 75. GLOBAL CRM ANALYTICS MARKET SIZE, BY SMALL AND MEDIUM ENTERPRISES, BY REGION, 2018-2032 (USD MILLION)
TABLE 76. GLOBAL CRM ANALYTICS MARKET SIZE, BY SMALL AND MEDIUM ENTERPRISES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 77. GLOBAL CRM ANALYTICS MARKET SIZE, BY SMALL AND MEDIUM ENTERPRISES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 78. GLOBAL CRM ANALYTICS MARKET SIZE, BY SMALL AND MEDIUM ENTERPRISES, 2018-2032 (USD MILLION)
TABLE 79. GLOBAL CRM ANALYTICS MARKET SIZE, BY MID MARKET ENTERPRISES, BY REGION, 2018-2032 (USD MILLION)
TABLE 80. GLOBAL CRM ANALYTICS MARKET SIZE, BY MID MARKET ENTERPRISES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 81. GLOBAL CRM ANALYTICS MARKET SIZE, BY MID MARKET ENTERPRISES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 82. GLOBAL CRM ANALYTICS MARKET SIZE, BY SMALL ENTERPRISES, BY REGION, 2018-2032 (USD MILLION)
TABLE 83. GLOBAL CRM ANALYTICS MARKET SIZE, BY SMALL ENTERPRISES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 84. GLOBAL CRM ANALYTICS MARKET SIZE, BY SMALL ENTERPRISES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 85. GLOBAL CRM ANALYTICS MARKET SIZE, BY REGION, 2018-2032 (USD MILLION)
TABLE 86. AMERICAS CRM ANALYTICS MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 87. AMERICAS CRM ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 88. AMERICAS CRM ANALYTICS MARKET SIZE, BY ANALYTICS AND REPORTING, 2018-2032 (USD MILLION)
TABLE 89. AMERICAS CRM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2032 (USD MILLION)
TABLE 90. AMERICAS CRM ANALYTICS MARKET SIZE, BY CLOUD, 2018-2032 (USD MILLION)
TABLE 91. AMERICAS CRM ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 92. AMERICAS CRM ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 93. AMERICAS CRM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 94. AMERICAS CRM ANALYTICS MARKET SIZE, BY SMALL AND MEDIUM ENTERPRISES, 2018-2032 (USD MILLION)
TABLE 95. NORTH AMERICA CRM ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 96. NORTH AMERICA CRM ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 97. NORTH AMERICA CRM ANALYTICS MARKET SIZE, BY ANALYTICS AND REPORTING, 2018-2032 (USD MILLION)
TABLE 98. NORTH AMERICA CRM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2032 (USD MILLION)
TABLE 99. NORTH AMERICA CRM ANALYTICS MARKET SIZE, BY CLOUD, 2018-2032 (USD MILLION)
TABLE 100. NORTH AMERICA CRM ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 101. NORTH AMERICA CRM ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 102. NORTH AMERICA CRM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 103. NORTH AMERICA CRM ANALYTICS MARKET SIZE, BY SMALL AND MEDIUM ENTERPRISES, 2018-2032 (USD MILLION)
TABLE 104. LATIN AMERICA CRM ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 105. LATIN AMERICA CRM ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 106. LATIN AMERICA CRM ANALYTICS MARKET SIZE, BY ANALYTICS AND REPORTING, 2018-2032 (USD MILLION)
TABLE 107. LATIN AMERICA CRM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2032 (USD MILLION)
TABLE 108. LATIN AMERICA CRM ANALYTICS MARKET SIZE, BY CLOUD, 2018-2032 (USD MILLION)
TABLE 109. LATIN AMERICA CRM ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 110. LATIN AMERICA CRM ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 111. LATIN AMERICA CRM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 112. LATIN AMERICA CRM ANALYTICS MARKET SIZE, BY SMALL AND MEDIUM ENTERPRISES, 2018-2032 (USD MILLION)
TABLE 113. EUROPE, MIDDLE EAST & AFRICA CRM ANALYTICS MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 114. EUROPE, MIDDLE EAST & AFRICA CRM ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 115. EUROPE, MIDDLE EAST & AFRICA CRM ANALYTICS MARKET SIZE, BY ANALYTICS AND REPORTING, 2018-2032 (USD MILLION)
TABLE 116. EUROPE, MIDDLE EAST & AFRICA CRM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2032 (USD MILLION)
TABLE 117. EUROPE, MIDDLE EAST & AFRICA CRM ANALYTICS MARKET SIZE, BY CLOUD, 2018-2032 (USD MILLION)
TABLE 118. EUROPE, MIDDLE EAST & AFRICA CRM ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 119. EUROPE, MIDDLE EAST & AFRICA CRM ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 120. EUROPE, MIDDLE EAST & AFRICA CRM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 121. EUROPE, MIDDLE EAST & AFRICA CRM ANALYTICS MARKET SIZE, BY SMALL AND MEDIUM ENTERPRISES, 2018-2032 (USD MILLION)
TABLE 122. EUROPE CRM ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 123. EUROPE CRM ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 124. EUROPE CRM ANALYTICS MARKET SIZE, BY ANALYTICS AND REPORTING, 2018-2032 (USD MILLION)
TABLE 125. EUROPE CRM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2032 (USD MILLION)
TABLE 126. EUROPE CRM ANALYTICS MARKET SIZE, BY CLOUD, 2018-2032 (USD MILLION)
TABLE 127. EUROPE CRM ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 128. EUROPE CRM ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 129. EUROPE CRM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 130. EUROPE CRM ANALYTICS MARKET SIZE, BY SMALL AND MEDIUM ENTERPRISES, 2018-2032 (USD MILLION)
TABLE 131. MIDDLE EAST CRM ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 132. MIDDLE EAST CRM ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 133. MIDDLE EAST CRM ANALYTICS MARKET SIZE, BY ANALYTICS AND REPORTING, 2018-2032 (USD MILLION)
TABLE 134. MIDDLE EAST CRM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2032 (USD MILLION)
TABLE 135. MIDDLE EAST CRM ANALYTICS MARKET SIZE, BY CLOUD, 2018-2032 (USD MILLION)
TABLE 136. MIDDLE EAST CRM ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 137. MIDDLE EAST CRM ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 138. MIDDLE EAST CRM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 139. MIDDLE EAST CRM ANALYTICS MARKET SIZE, BY SMALL AND MEDIUM ENTERPRISES, 2018-2032 (USD MILLION)
TABLE 140. AFRICA CRM ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 141. AFRICA CRM ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 142. AFRICA CRM ANALYTICS MARKET SIZE, BY ANALYTICS AND REPORTING, 2018-2032 (USD MILLION)
TABLE 143. AFRICA CRM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2032 (USD MILLION)
TABLE 144. AFRICA CRM ANALYTICS MARKET SIZE, BY CLOUD, 2018-2032 (USD MILLION)
TABLE 145. AFRICA CRM ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 146. AFRICA CRM ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 147. AFRICA CRM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 148. AFRICA CRM ANALYTICS MARKET SIZE, BY SMALL AND MEDIUM ENTERPRISES, 2018-2032 (USD MILLION)
TABLE 149. ASIA-PACIFIC CRM ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 150. ASIA-PACIFIC CRM ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 151. ASIA-PACIFIC CRM ANALYTICS MARKET SIZE, BY ANALYTICS AND REPORTING, 2018-2032 (USD MILLION)
TABLE 152. ASIA-PACIFIC CRM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2032 (USD MILLION)
TABLE 153. ASIA-PACIFIC CRM ANALYTICS MARKET SIZE, BY CLOUD, 2018-2032 (USD MILLION)
TABLE 154. ASIA-PACIFIC CRM ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 155. ASIA-PACIFIC CRM ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 156. ASIA-PACIFIC CRM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 157. ASIA-PACIFIC CRM ANALYTICS MARKET SIZE, BY SMALL AND MEDIUM ENTERPRISES, 2018-2032 (USD MILLION)
TABLE 158. GLOBAL CRM ANALYTICS MARKET SIZE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 159. ASEAN CRM ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 160. ASEAN CRM ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 161. ASEAN CRM ANALYTICS MARKET SIZE, BY ANALYTICS AND REPORTING, 2018-2032 (USD MILLION)
TABLE 162. ASEAN CRM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2032 (USD MILLION)
TABLE 163. ASEAN CRM ANALYTICS MARKET SIZE, BY CLOUD, 2018-2032 (USD MILLION)
TABLE 164. ASEAN CRM ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 165. ASEAN CRM ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 166. ASEAN CRM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 167. ASEAN CRM ANALYTICS MARKET SIZE, BY SMALL AND MEDIUM ENTERPRISES, 2018-2032 (USD MILLION)
TABLE 168. GCC CRM ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 169. GCC CRM ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 170. GCC CRM ANALYTICS MARKET SIZE, BY ANALYTICS AND REPORTING, 2018-2032 (USD MILLION)
TABLE 171. GCC CRM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2032 (USD MILLION)
TABLE 172. GCC CRM ANALYTICS MARKET SIZE, BY CLOUD, 2018-2032 (USD MILLION)
TABLE 173. GCC CRM ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 174. GCC CRM ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 175. GCC CRM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 176. GCC CRM ANALYTICS MARKET SIZE, BY SMALL AND MEDIUM ENTERPRISES, 2018-2032 (USD MILLION)
TABLE 177. EUROPEAN UNION CRM ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 178. EUROPEAN UNION CRM ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 179. EUROPEAN UNION CRM ANALYTICS MARKET SIZE, BY ANALYTICS AND REPORTING, 2018-2032 (USD MILLION)
TABLE 180. EUROPEAN UNION CRM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2032 (USD MILLION)
TABLE 181. EUROPEAN UNION CRM ANALYTICS MARKET SIZE, BY CLOUD, 2018-2032 (USD MILLION)
TABLE 182. EUROPEAN UNION CRM ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 183. EUROPEAN UNION CRM ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 184. EUROPEAN UNION CRM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 185. EUROPEAN UNION CRM ANALYTICS MARKET SIZE, BY SMALL AND MEDIUM ENTERPRISES, 2018-2032 (USD MILLION)
TABLE 186. BRICS CRM ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 187. BRICS CRM ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 188. BRICS CRM ANALYTICS MARKET SIZE, BY ANALYTICS AND REPORTING, 2018-2032 (USD MILLION)
TABLE 189. BRICS CRM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2032 (USD MILLION)
TABLE 190. BRICS CRM ANALYTICS MARKET SIZE, BY CLOUD, 2018-2032 (USD MILLION)
TABLE 191. BRICS CRM ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 192. BRICS CRM ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 193. BRICS CRM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 194. BRICS CRM ANALYTICS MARKET SIZE, BY SMALL AND MEDIUM ENTERPRISES, 2018-2032 (USD MILLION)
TABLE 195. G7 CRM ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 196. G7 CRM ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 197. G7 CRM ANALYTICS MARKET SIZE, BY ANALYTICS AND REPORTING, 2018-2032 (USD MILLION)
TABLE 198. G7 CRM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2032 (USD MILLION)
TABLE 199. G7 CRM ANALYTICS MARKET SIZE, BY CLOUD, 2018-2032 (USD MILLION)
TABLE 200. G7 CRM ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 201. G7 CRM ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 202. G7 CRM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 203. G7 CRM ANALYTICS MARKET SIZE, BY SMALL AND MEDIUM ENTERPRISES, 2018-2032 (USD MILLION)
TABLE 204. NATO CRM ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 205. NATO CRM ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 206. NATO CRM ANALYTICS MARKET SIZE, BY ANALYTICS AND REPORTING, 2018-2032 (USD MILLION)
TABLE 207. NATO CRM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2032 (USD MILLION)
TABLE 208. NATO CRM ANALYTICS MARKET SIZE, BY CLOUD, 2018-2032 (USD MILLION)
TABLE 209. NATO CRM ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 210. NATO CRM ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 211. NATO CRM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 212. NATO CRM ANALYTICS MARKET SIZE, BY SMALL AND MEDIUM ENTERPRISES, 2018-2032 (USD MILLION)
TABLE 213. GLOBAL CRM ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 214. UNITED STATES CRM ANALYTICS MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 215. UNITED STATES CRM ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 216. UNITED STATES CRM ANALYTICS MARKET SIZE, BY ANALYTICS AND REPORTING, 2018-2032 (USD MILLION)
TABLE 217. UNITED STATES CRM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2032 (USD MILLION)
TABLE 218. UNITED STATES CRM ANALYTICS MARKET SIZE, BY CLOUD, 2018-2032 (USD MILLION)
TABLE 219. UNITED STATES CRM ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 220. UNITED STATES CRM ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 221. UNITED STATES CRM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 222. UNITED STATES CRM ANALYTICS MARKET SIZE, BY SMALL AND MEDIUM ENTERPRISES, 2018-2032 (USD MILLION)
TABLE 223. CHINA CRM ANALYTICS MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 224. CHINA CRM ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 225. CHINA CRM ANALYTICS MARKET SIZE, BY ANALYTICS AND REPORTING, 2018-2032 (USD MILLION)
TABLE 226. CHINA CRM ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2018-2032 (USD MILLION)
TABLE 227. CHINA CRM ANALYTICS MARKET SIZE, BY CLOUD, 2018-2032 (USD MILLION)
TABLE 228. CHINA CRM ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 229. CHINA CRM ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2032 (USD MILLION)
TABLE 230. CHINA CRM ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 231. CHINA CRM ANALYTICS MARKET SIZE, BY SMALL AND MEDIUM ENTERPRISES, 2018-2032 (USD MILLION)

Companies Mentioned

The key companies profiled in this CRM Analytics market report include:
  • Accenture PLC
  • Altair Engineering Inc.
  • Amazon Web Services, Inc.
  • Avidian
  • Creatio Ltd.
  • Freshworks
  • GoodData Corporation
  • HubSpot
  • Infor by Koch Industries
  • International Business Machines Corporation
  • Looker by Google LLC
  • Microsoft Corporation
  • Nextiva
  • Oracle Corporation
  • Pipedrive
  • Qlik Sense
  • Salesforce, Inc.
  • SAP SE
  • SAS Institute Inc.
  • Sisense Ltd.
  • Teradata Corporation
  • TIBCO Spotfire
  • Yellowfin, Inc. by Idera, Inc.
  • ZenDesk
  • Zoho Corporation Pvt. Ltd.

Table Information

Report AttributeDetails
No. of Pages195
PublishedJanuary 2026
Forecast Period2026 - 2032
Estimated Market Value ( USD ) in 2026 $ 13.46 Billion
Forecasted Market Value ( USD ) by 2032 $ 19.29 Billion
Compound Annual Growth Rate6.1%
Regions CoveredGlobal
No. of Companies Mentioned26

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About the Market

The Customer Analytics market is a subset of the Business Analytics market, focusing on the analysis of customer data to improve customer experience and increase customer loyalty. It is used to identify customer needs, preferences, and behaviors, as well as to measure customer satisfaction and loyalty. Companies use customer analytics to gain insights into customer behavior, develop targeted marketing campaigns, and optimize customer service. Customer analytics can be used to identify customer segments, predict customer churn, and measure customer lifetime value. It can also be used to identify customer trends and preferences, as well as to develop personalized customer experiences. Companies in the Customer Analytics market include Adobe, IBM, Oracle, Salesforce, SAS, and Tableau. Show Less Read more

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