+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
Marketing Analytics Market - Global Forecast 2026-2032- Product Image
Marketing Analytics Market - Global Forecast 2026-2032- Product Image
New

Marketing Analytics Market - Global Forecast 2026-2032

  • PDF Icon

    Report

  • 198 Pages
  • January 2026
  • Region: Global
  • 360iResearch™
  • ID: 5889411
1h Free Analyst Time
Description Jump to:
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

The marketing analytics market is entering a period of significant transformation, shaped by new technologies, evolving privacy standards, and rising organizational demands. Senior decision-makers face urgent choices as they look to enhance analytics capabilities, optimize performance, and maintain compliance in a rapidly shifting environment.

Market Snapshot: Marketing Analytics Market Growth and Outlook

The global marketing analytics market grew from USD 6.25 billion in 2025 to USD 7.20 billion in 2026 and is projected to reach USD 18.57 billion by 2032, registering a strong CAGR of 16.83% over the forecast period. This sustained expansion highlights increasing investment in advanced analytics solutions as organizations seek actionable insights and scalable, privacy-compliant operations within competitive marketing landscapes.

Scope & Segmentation

  • Component Segmentation: Distinguishes between Services (including Managed and Professional Services) and Software (such as Content, Customer, Email, SEO, Social Media, and Web Analytics modules). Organizations may select bundled managed engagements or modular software to fit control and integration requirements.
  • Analytics Types: Spans Descriptive Analytics for foundational measurement, Diagnostic Analytics for deep-dive optimization, and Predictive Analytics supporting automated decisioning and propensity modeling.
  • Deployment Options: Cloud-Based solutions provide rapid scalability and integration across martech and adtech ecosystems, while On-Premise approaches address data residency and latency concerns in regulated sectors.
  • Key Applications: Includes Brand Optimization, Campaign Management & Performance Tracking, Customer Retention & Engagement, Lead Generation & Attribution Modeling, Market & Competitive Intelligence, and Personalization & Targeting.
  • Industry Verticals: Targets Banking, Financial Services & Insurance; Consumer Goods; Healthcare; IT & Telecom; Media & Entertainment; and Retail & E-Commerce. Each vertical brings unique needs for compliance, explainability, and integration complexity.
  • Regional Coverage: Americas, Europe, Middle East & Africa, and Asia-Pacific, each presenting distinct regulatory, maturity, and growth dynamics for both buyers and vendors.
  • Technology Focus: Integrates machine learning, cloud-native architectures, and privacy-preserving analytics frameworks to adapt to regulatory and operational imperatives.

Key Takeaways: Strategic Insights for Marketing Analytics Leaders

  • The marketing analytics market is shaped by the convergence of advanced data science, privacy-by-design principles, and operational agility requirements.
  • Shifting from fragmented point solutions to interoperable platforms enables faster optimization and improved governance while reducing vendor lock-in.
  • Emerging privacy regulations and consumer consent frameworks are redefining attribution, personalization, and data availability—driving investment in first-party data and robust identity management.
  • Cloud adoption and integrated APIs simplify multichannel orchestration and shorten time-to-value, yet organizations must balance scalability with data residency or compliance needs.
  • Vertical-specific requirements—especially in highly regulated or rapidly digitizing industries—demand tailored analytics pipelines, compliance controls, and domain-specific logic for successful deployment.
  • Vendor ecosystems are evolving, with packaged intelligence and outcome-focused managed services expanding access to advanced analytics for enterprises with varying in-house capabilities.

Tariff Impact: Accelerating the Shift to Cloud-Native, Software-First Models

Recent tariff policies have had a direct and indirect impact on hardware-dependent marketing analytics solutions. Increased costs for on-premise equipment and appliances are prompting a faster migration toward software-first and cloud-native approaches, shifting financial strategies from capital to operational expenditure. Vendors are adapting by minimizing proprietary hardware dependencies, localizing supply chains, and providing flexible deployment options. Procurement and finance teams are collaborating closely with marketing and IT leadership to balance contract flexibility, vendor modularity, and compliance across geographies.

Methodology & Data Sources

This report uses a rigorous mixed-methods approach, combining structured interviews with senior marketing and analytics executives, technical sessions with solution engineers, and workshops with governance specialists. Secondary research includes a review of vendor white papers, regulatory guidance, and recent conference proceedings. Analytical processes feature thematic coding, comparative mapping, and scenario analysis, ensuring reliable, context-driven insights for practitioners.

Why This Report Matters

  • Provides a practical framework for decision-makers to sequence technology investments and balance managed services with in-house capability development.
  • Delivers actionable insights on navigating privacy changes, regional regulatory complexity, and evolving vendor landscapes.
  • Equips leaders with clear recommendations to promote interoperability, data governance, and measurable business outcomes from marketing analytics investments.

Conclusion

The marketing analytics market is undergoing rapid transformation, requiring leaders to adapt technology strategies, strengthen governance, and future-proof investments. Organizations focused on interoperability, privacy, and targeted use case delivery will be best positioned to build resilient, high-impact analytics programs.

 

Additional Product Information:

  • Purchase of this report includes 1 year online access with quarterly updates.
  • This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website.

Table of Contents

1. Preface
1.1. Objectives of the Study
1.2. Market Definition
1.3. Market Segmentation & Coverage
1.4. Years Considered for the Study
1.5. Currency Considered for the Study
1.6. Language Considered for the Study
1.7. Key Stakeholders
2. Research Methodology
2.1. Introduction
2.2. Research Design
2.2.1. Primary Research
2.2.2. Secondary Research
2.3. Research Framework
2.3.1. Qualitative Analysis
2.3.2. Quantitative Analysis
2.4. Market Size Estimation
2.4.1. Top-Down Approach
2.4.2. Bottom-Up Approach
2.5. Data Triangulation
2.6. Research Outcomes
2.7. Research Assumptions
2.8. Research Limitations
3. Executive Summary
3.1. Introduction
3.2. CXO Perspective
3.3. Market Size & Growth Trends
3.4. Market Share Analysis, 2025
3.5. FPNV Positioning Matrix, 2025
3.6. New Revenue Opportunities
3.7. Next-Generation Business Models
3.8. Industry Roadmap
4. Market Overview
4.1. Introduction
4.2. Industry Ecosystem & Value Chain Analysis
4.2.1. Supply-Side Analysis
4.2.2. Demand-Side Analysis
4.2.3. Stakeholder Analysis
4.3. Porter’s Five Forces Analysis
4.4. PESTLE Analysis
4.5. Market Outlook
4.5.1. Near-Term Market Outlook (0-2 Years)
4.5.2. Medium-Term Market Outlook (3-5 Years)
4.5.3. Long-Term Market Outlook (5-10 Years)
4.6. Go-to-Market Strategy
5. Market Insights
5.1. Consumer Insights & End-User Perspective
5.2. Consumer Experience Benchmarking
5.3. Opportunity Mapping
5.4. Distribution Channel Analysis
5.5. Pricing Trend Analysis
5.6. Regulatory Compliance & Standards Framework
5.7. ESG & Sustainability Analysis
5.8. Disruption & Risk Scenarios
5.9. Return on Investment & Cost-Benefit Analysis
6. Cumulative Impact of United States Tariffs 2025
7. Cumulative Impact of Artificial Intelligence 2025
8. Marketing Analytics Market, by Component
8.1. Services
8.1.1. Managed Services
8.1.2. Professional Services
8.2. Software
8.2.1. Content Marketing Analytics
8.2.2. Customer Analytics
8.2.3. Email Marketing Analytics
8.2.4. SEO Analytics
8.2.5. Social Media Analytics
8.2.6. Web Analytics
9. Marketing Analytics Market, by Types
9.1. Descriptive Analytics
9.2. Diagnostic Analytics
9.3. Predictive Analytics
10. Marketing Analytics Market, by Deployment Mode
10.1. Cloud-Based
10.2. On-Premise
11. Marketing Analytics Market, by Application
11.1. Brand Optimization
11.2. Campaign Management & Performance Tracking
11.3. Customer Retention & Engagement
11.4. Lead Generation & Attribution Modeling
11.5. Market & Competitive Intelligence
11.6. Personalization & Targeting
12. Marketing Analytics Market, by End User
12.1. Banking, Financial Services, & Insurance
12.2. Consumer Goods
12.3. Healthcare
12.4. IT & Telecom
12.5. Media & Entertainment
12.6. Retail & E-Commerce
13. Marketing Analytics Market, by Region
13.1. Americas
13.1.1. North America
13.1.2. Latin America
13.2. Europe, Middle East & Africa
13.2.1. Europe
13.2.2. Middle East
13.2.3. Africa
13.3. Asia-Pacific
14. Marketing Analytics Market, by Group
14.1. ASEAN
14.2. GCC
14.3. European Union
14.4. BRICS
14.5. G7
14.6. NATO
15. Marketing Analytics Market, by Country
15.1. United States
15.2. Canada
15.3. Mexico
15.4. Brazil
15.5. United Kingdom
15.6. Germany
15.7. France
15.8. Russia
15.9. Italy
15.10. Spain
15.11. China
15.12. India
15.13. Japan
15.14. Australia
15.15. South Korea
16. United States Marketing Analytics Market
17. China Marketing Analytics Market
18. Competitive Landscape
18.1. Market Concentration Analysis, 2025
18.1.1. Concentration Ratio (CR)
18.1.2. Herfindahl Hirschman Index (HHI)
18.2. Recent Developments & Impact Analysis, 2025
18.3. Product Portfolio Analysis, 2025
18.4. Benchmarking Analysis, 2025
18.5. Accenture PLC
18.6. Adobe Inc.
18.7. AgencyAnalytics Inc.
18.8. CallRail Inc.
18.9. CleverTap
18.10. Funnel.io
18.11. Google LLC by Alphabet Inc.
18.12. HubSpot, Inc.
18.13. International Business Machines Corporation
18.14. Invoca,Inc.
18.15. Mailchimp by Intuit Inc.
18.16. Microsoft Corporation
18.17. Mixpanel, Inc.
18.18. MoEngage Private Limited
18.19. Mutinex Pty Ltd.
18.20. Nielsen Holdings plc
18.21. Oracle Corporation
18.22. OWOX, Inc.
18.23. Pegasystems Inc.
18.24. Salesforce, Inc.
18.25. SAS Institute Inc.
18.26. Semrush Holdings, Inc.
18.27. Singular Labs, Inc.
18.28. SproutLoud by Ansira Partners II, LLC.
18.29. Supermetrics Oy
18.30. Teradata Corporation
18.31. TransUnion company
18.32. Whatconverts by Icon Digital LLC
List of Figures
FIGURE 1. GLOBAL MARKETING ANALYTICS MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 2. GLOBAL MARKETING ANALYTICS MARKET SHARE, BY KEY PLAYER, 2025
FIGURE 3. GLOBAL MARKETING ANALYTICS MARKET, FPNV POSITIONING MATRIX, 2025
FIGURE 4. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 5. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 6. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 7. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 8. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY END USER, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 9. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY REGION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 10. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY GROUP, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 11. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 12. UNITED STATES MARKETING ANALYTICS MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 13. CHINA MARKETING ANALYTICS MARKET SIZE, 2018-2032 (USD MILLION)
List of Tables
TABLE 1. GLOBAL MARKETING ANALYTICS MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 2. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 3. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY SERVICES, BY REGION, 2018-2032 (USD MILLION)
TABLE 4. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY SERVICES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 5. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY SERVICES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 6. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 7. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY MANAGED SERVICES, BY REGION, 2018-2032 (USD MILLION)
TABLE 8. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY MANAGED SERVICES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 9. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY MANAGED SERVICES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 10. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICES, BY REGION, 2018-2032 (USD MILLION)
TABLE 11. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 12. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 13. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, BY REGION, 2018-2032 (USD MILLION)
TABLE 14. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 15. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 16. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 17. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY CONTENT MARKETING ANALYTICS, BY REGION, 2018-2032 (USD MILLION)
TABLE 18. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY CONTENT MARKETING ANALYTICS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 19. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY CONTENT MARKETING ANALYTICS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 20. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY CUSTOMER ANALYTICS, BY REGION, 2018-2032 (USD MILLION)
TABLE 21. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY CUSTOMER ANALYTICS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 22. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY CUSTOMER ANALYTICS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 23. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY EMAIL MARKETING ANALYTICS, BY REGION, 2018-2032 (USD MILLION)
TABLE 24. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY EMAIL MARKETING ANALYTICS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 25. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY EMAIL MARKETING ANALYTICS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 26. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY SEO ANALYTICS, BY REGION, 2018-2032 (USD MILLION)
TABLE 27. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY SEO ANALYTICS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 28. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY SEO ANALYTICS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 29. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY SOCIAL MEDIA ANALYTICS, BY REGION, 2018-2032 (USD MILLION)
TABLE 30. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY SOCIAL MEDIA ANALYTICS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 31. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY SOCIAL MEDIA ANALYTICS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 32. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY WEB ANALYTICS, BY REGION, 2018-2032 (USD MILLION)
TABLE 33. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY WEB ANALYTICS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 34. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY WEB ANALYTICS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 35. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2032 (USD MILLION)
TABLE 36. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY DESCRIPTIVE ANALYTICS, BY REGION, 2018-2032 (USD MILLION)
TABLE 37. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY DESCRIPTIVE ANALYTICS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 38. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY DESCRIPTIVE ANALYTICS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 39. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY DIAGNOSTIC ANALYTICS, BY REGION, 2018-2032 (USD MILLION)
TABLE 40. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY DIAGNOSTIC ANALYTICS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 41. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY DIAGNOSTIC ANALYTICS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 42. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY PREDICTIVE ANALYTICS, BY REGION, 2018-2032 (USD MILLION)
TABLE 43. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY PREDICTIVE ANALYTICS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 44. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY PREDICTIVE ANALYTICS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 45. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2032 (USD MILLION)
TABLE 46. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY CLOUD-BASED, BY REGION, 2018-2032 (USD MILLION)
TABLE 47. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY CLOUD-BASED, BY GROUP, 2018-2032 (USD MILLION)
TABLE 48. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY CLOUD-BASED, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 49. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY ON-PREMISE, BY REGION, 2018-2032 (USD MILLION)
TABLE 50. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY ON-PREMISE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 51. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY ON-PREMISE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 52. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 53. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY BRAND OPTIMIZATION, BY REGION, 2018-2032 (USD MILLION)
TABLE 54. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY BRAND OPTIMIZATION, BY GROUP, 2018-2032 (USD MILLION)
TABLE 55. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY BRAND OPTIMIZATION, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 56. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY CAMPAIGN MANAGEMENT & PERFORMANCE TRACKING, BY REGION, 2018-2032 (USD MILLION)
TABLE 57. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY CAMPAIGN MANAGEMENT & PERFORMANCE TRACKING, BY GROUP, 2018-2032 (USD MILLION)
TABLE 58. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY CAMPAIGN MANAGEMENT & PERFORMANCE TRACKING, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 59. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY CUSTOMER RETENTION & ENGAGEMENT, BY REGION, 2018-2032 (USD MILLION)
TABLE 60. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY CUSTOMER RETENTION & ENGAGEMENT, BY GROUP, 2018-2032 (USD MILLION)
TABLE 61. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY CUSTOMER RETENTION & ENGAGEMENT, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 62. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY LEAD GENERATION & ATTRIBUTION MODELING, BY REGION, 2018-2032 (USD MILLION)
TABLE 63. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY LEAD GENERATION & ATTRIBUTION MODELING, BY GROUP, 2018-2032 (USD MILLION)
TABLE 64. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY LEAD GENERATION & ATTRIBUTION MODELING, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 65. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY MARKET & COMPETITIVE INTELLIGENCE, BY REGION, 2018-2032 (USD MILLION)
TABLE 66. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY MARKET & COMPETITIVE INTELLIGENCE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 67. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY MARKET & COMPETITIVE INTELLIGENCE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 68. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY PERSONALIZATION & TARGETING, BY REGION, 2018-2032 (USD MILLION)
TABLE 69. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY PERSONALIZATION & TARGETING, BY GROUP, 2018-2032 (USD MILLION)
TABLE 70. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY PERSONALIZATION & TARGETING, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 71. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 72. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY BANKING, FINANCIAL SERVICES, & INSURANCE, BY REGION, 2018-2032 (USD MILLION)
TABLE 73. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY BANKING, FINANCIAL SERVICES, & INSURANCE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 74. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY BANKING, FINANCIAL SERVICES, & INSURANCE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 75. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY CONSUMER GOODS, BY REGION, 2018-2032 (USD MILLION)
TABLE 76. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY CONSUMER GOODS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 77. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY CONSUMER GOODS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 78. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2032 (USD MILLION)
TABLE 79. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY HEALTHCARE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 80. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY HEALTHCARE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 81. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY IT & TELECOM, BY REGION, 2018-2032 (USD MILLION)
TABLE 82. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY IT & TELECOM, BY GROUP, 2018-2032 (USD MILLION)
TABLE 83. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY IT & TELECOM, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 84. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2032 (USD MILLION)
TABLE 85. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY GROUP, 2018-2032 (USD MILLION)
TABLE 86. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 87. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY RETAIL & E-COMMERCE, BY REGION, 2018-2032 (USD MILLION)
TABLE 88. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY RETAIL & E-COMMERCE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 89. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY RETAIL & E-COMMERCE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 90. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY REGION, 2018-2032 (USD MILLION)
TABLE 91. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 92. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 93. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 94. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 95. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2032 (USD MILLION)
TABLE 96. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2032 (USD MILLION)
TABLE 97. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 98. AMERICAS MARKETING ANALYTICS MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 99. NORTH AMERICA MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 100. NORTH AMERICA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 101. NORTH AMERICA MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 102. NORTH AMERICA MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 103. NORTH AMERICA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2032 (USD MILLION)
TABLE 104. NORTH AMERICA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2032 (USD MILLION)
TABLE 105. NORTH AMERICA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 106. NORTH AMERICA MARKETING ANALYTICS MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 107. LATIN AMERICA MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 108. LATIN AMERICA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 109. LATIN AMERICA MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 110. LATIN AMERICA MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 111. LATIN AMERICA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2032 (USD MILLION)
TABLE 112. LATIN AMERICA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2032 (USD MILLION)
TABLE 113. LATIN AMERICA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 114. LATIN AMERICA MARKETING ANALYTICS MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 115. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 116. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 117. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 118. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 119. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2032 (USD MILLION)
TABLE 120. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2032 (USD MILLION)
TABLE 121. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 122. EUROPE, MIDDLE EAST & AFRICA MARKETING ANALYTICS MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 123. EUROPE MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 124. EUROPE MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 125. EUROPE MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 126. EUROPE MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 127. EUROPE MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2032 (USD MILLION)
TABLE 128. EUROPE MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2032 (USD MILLION)
TABLE 129. EUROPE MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 130. EUROPE MARKETING ANALYTICS MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 131. MIDDLE EAST MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 132. MIDDLE EAST MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 133. MIDDLE EAST MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 134. MIDDLE EAST MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 135. MIDDLE EAST MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2032 (USD MILLION)
TABLE 136. MIDDLE EAST MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2032 (USD MILLION)
TABLE 137. MIDDLE EAST MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 138. MIDDLE EAST MARKETING ANALYTICS MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 139. AFRICA MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 140. AFRICA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 141. AFRICA MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 142. AFRICA MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 143. AFRICA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2032 (USD MILLION)
TABLE 144. AFRICA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2032 (USD MILLION)
TABLE 145. AFRICA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 146. AFRICA MARKETING ANALYTICS MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 147. ASIA-PACIFIC MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 148. ASIA-PACIFIC MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 149. ASIA-PACIFIC MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 150. ASIA-PACIFIC MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 151. ASIA-PACIFIC MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2032 (USD MILLION)
TABLE 152. ASIA-PACIFIC MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2032 (USD MILLION)
TABLE 153. ASIA-PACIFIC MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 154. ASIA-PACIFIC MARKETING ANALYTICS MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 155. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 156. ASEAN MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 157. ASEAN MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 158. ASEAN MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 159. ASEAN MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 160. ASEAN MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2032 (USD MILLION)
TABLE 161. ASEAN MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2032 (USD MILLION)
TABLE 162. ASEAN MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 163. ASEAN MARKETING ANALYTICS MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 164. GCC MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 165. GCC MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 166. GCC MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 167. GCC MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 168. GCC MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2032 (USD MILLION)
TABLE 169. GCC MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2032 (USD MILLION)
TABLE 170. GCC MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 171. GCC MARKETING ANALYTICS MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 172. EUROPEAN UNION MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 173. EUROPEAN UNION MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 174. EUROPEAN UNION MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 175. EUROPEAN UNION MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 176. EUROPEAN UNION MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2032 (USD MILLION)
TABLE 177. EUROPEAN UNION MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2032 (USD MILLION)
TABLE 178. EUROPEAN UNION MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 179. EUROPEAN UNION MARKETING ANALYTICS MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 180. BRICS MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 181. BRICS MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 182. BRICS MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 183. BRICS MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 184. BRICS MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2032 (USD MILLION)
TABLE 185. BRICS MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2032 (USD MILLION)
TABLE 186. BRICS MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 187. BRICS MARKETING ANALYTICS MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 188. G7 MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 189. G7 MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 190. G7 MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 191. G7 MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 192. G7 MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2032 (USD MILLION)
TABLE 193. G7 MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2032 (USD MILLION)
TABLE 194. G7 MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 195. G7 MARKETING ANALYTICS MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 196. NATO MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 197. NATO MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 198. NATO MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 199. NATO MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 200. NATO MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2032 (USD MILLION)
TABLE 201. NATO MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2032 (USD MILLION)
TABLE 202. NATO MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 203. NATO MARKETING ANALYTICS MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 204. GLOBAL MARKETING ANALYTICS MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 205. UNITED STATES MARKETING ANALYTICS MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 206. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 207. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 208. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 209. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2032 (USD MILLION)
TABLE 210. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2032 (USD MILLION)
TABLE 211. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 212. UNITED STATES MARKETING ANALYTICS MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)
TABLE 213. CHINA MARKETING ANALYTICS MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 214. CHINA MARKETING ANALYTICS MARKET SIZE, BY COMPONENT, 2018-2032 (USD MILLION)
TABLE 215. CHINA MARKETING ANALYTICS MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 216. CHINA MARKETING ANALYTICS MARKET SIZE, BY SOFTWARE, 2018-2032 (USD MILLION)
TABLE 217. CHINA MARKETING ANALYTICS MARKET SIZE, BY TYPES, 2018-2032 (USD MILLION)
TABLE 218. CHINA MARKETING ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018-2032 (USD MILLION)
TABLE 219. CHINA MARKETING ANALYTICS MARKET SIZE, BY APPLICATION, 2018-2032 (USD MILLION)
TABLE 220. CHINA MARKETING ANALYTICS MARKET SIZE, BY END USER, 2018-2032 (USD MILLION)

Companies Mentioned

The key companies profiled in this Marketing Analytics market report include:
  • Accenture PLC
  • Adobe Inc.
  • AgencyAnalytics Inc.
  • CallRail Inc.
  • CleverTap
  • Funnel.io
  • Google LLC by Alphabet Inc.
  • HubSpot, Inc.
  • International Business Machines Corporation
  • Invoca,Inc.
  • Mailchimp by Intuit Inc.
  • Microsoft Corporation
  • Mixpanel, Inc.
  • MoEngage Private Limited
  • Mutinex Pty Ltd.
  • Nielsen Holdings plc
  • Oracle Corporation
  • OWOX, Inc.
  • Pegasystems Inc.
  • Salesforce, Inc.
  • SAS Institute Inc.
  • Semrush Holdings, Inc.
  • Singular Labs, Inc.
  • SproutLoud by Ansira Partners II, LLC.
  • Supermetrics Oy
  • Teradata Corporation
  • TransUnion company
  • Whatconverts by Icon Digital LLC

Table Information

Report AttributeDetails
No. of Pages198
PublishedJanuary 2026
Forecast Period2026 - 2032
Estimated Market Value ( USD ) in 2026 $ 7.2 Billion
Forecasted Market Value ( USD ) by 2032 $ 18.57 Billion
Compound Annual Growth Rate16.8%
Regions CoveredGlobal
No. of Companies Mentioned29

Related Topics

Related Reports

Marketing Analytics Software Market Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025-2030 - Product Image

Marketing Analytics Software Market Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025-2030

  • Report
  • 95 Pages
  • Global
From
Marketing Analytics Software Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031 - Product Image

Marketing Analytics Software Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

  • Report
  • 180 Pages
  • Global
From
Marketing Analytics Market - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030) - Product Image

Marketing Analytics Market - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

  • Report
  • 110 Pages
  • Global
From
Marketing Analytics Market Report 2025 - Product Image

Marketing Analytics Market Report 2025

  • Report
  • 175 Pages
  • Global
From
Marketing Analytics - Global Strategic Business Report - Product Image

Marketing Analytics - Global Strategic Business Report

  • Report
  • 199 Pages
  • Global
From

About the Marketing Analytics Market

Descriptive Analytics is a type of Data Analytics that focuses on summarizing and understanding the characteristics of data. It is used to identify patterns and trends in data, and to gain insights into the data. Descriptive Analytics is used to answer questions such as “What happened?” and “What is happening?”. It is used to identify correlations between different variables, and to identify outliers in the data. Descriptive Analytics is used to gain a better understanding of the data, and to identify areas for further investigation. Some companies in the Descriptive Analytics market include Tableau, Microsoft, IBM, Oracle, SAP, SAS, and Splunk. Show Less Read more

Copyright © 2002-2026 Research and Markets. All Rights Reserved.