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Account-based Marketing Market - Global Forecast 2026-2032- Product Image
Account-based Marketing Market - Global Forecast 2026-2032- Product Image
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Account-based Marketing Market - Global Forecast 2026-2032

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    Report

  • 184 Pages
  • January 2026
  • Region: Global
  • 360iResearch™
  • ID: 5887495
1h Free Analyst Time
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Account-based marketing (ABM) is evolving into a mission-critical strategy for organizations seeking precise alignment of marketing and sales resources around high-value customer accounts. As platforms and approaches mature, senior leaders face new decisions regarding segmentation, technology integration, procurement, and operational resiliency within increasingly complex market ecosystems.

Market Snapshot

The account-based marketing market grew from USD 1.67 billion in 2025 to USD 1.84 billion in 2026 and is forecast to expand at a CAGR of 11.24%, reaching USD 3.52 billion by 2032. This strong upward trend reflects ABM’s strategic transition from tactical experimentation to an orchestrated revenue engine across diversified global sectors.

Scope & Segmentation

  • Offering:
    • Platforms / Software, including ABM platforms, analytics and attribution tools, data and intelligence systems, and orchestration engines
    • Services such as campaign creative, managed services, strategy consulting, and training
  • Type:
    • ABM Lite
    • Programmatic ABM
    • Strategic ABM
  • Use Case:
    • Customer marketing and advocacy
    • Deal expansion and cross-sell
    • Event-driven programs
    • New account acquisition
    • Pipeline acceleration
    • Retention and renewal
  • Deployment:
    • Cloud-based
    • On-premise models
  • Organization Size:
    • Large enterprise
    • Small and medium enterprise (SME)
  • Verticals:
    • Automotive and manufacturing
    • Banking and financial services
    • Construction and engineering
    • Education
    • Government and public sector
    • Healthcare and life sciences
    • IT and telecommunications
    • Media
    • Retail and eCommerce
  • Regions:
    • Americas
    • Europe, Middle East & Africa (EMEA)
    • Asia-Pacific
  • Technologies:
    • Artificial intelligence and machine learning
    • Identity resolution
    • Data and analytics platforms
    • Creative orchestration tools

Key Takeaways

  • ABM has advanced from standalone campaigns to a platform-based orchestration layer, integrating technologies and teams to deliver cohesive, account-centric experiences.
  • Privacy regulations and deprecation of third-party identifiers push organizations to develop robust first-party data strategies, emphasizing consent management and data accuracy.
  • Technology consolidation and the emergence of integrated ecosystems create new priorities around stack interoperability and cost controls, while specialized providers remain valuable for expertise and creativity.
  • Services—such as managed operations, consulting, and enablement—now play a central role in driving ABM effectiveness, with execution quality directly influencing measurable outcomes.
  • Segmentation by offering, use case, deployment, organization size, and sector is crucial for aligning solution design with operational priorities and regulatory demands.
  • Regional dynamics shape ABM priorities; differences in privacy, deployment, and go-to-market strategies influence vendor and technology choices for global and local teams.

Tariff Impact

Recent tariff changes have prompted organizations to reevaluate ABM procurement and vendor strategies. Adjustments in hardware costs and supply chain exposure are driving greater reliance on cloud-native solutions, increased localization of provider relationships, and the adoption of fixed-price or outcome-based contracts with transparent service bundling. This shift reframes procurement as a resilience lever, balancing cost, continuity, and compliance needs across global engagements.

Methodology & Data Sources

This report leverages a mixed-methods approach, incorporating qualitative interviews with senior marketing and revenue leaders, practitioner roundtables, and structured surveys. Secondary research includes systematic reviews of vendor disclosures, product literature, and regulatory documents. Triangulation of findings helps ensure robust, evidence-based insights relevant for diverse industry verticals and regions.

Why This Report Matters

  • Enables leaders to benchmark ABM strategies, technology investments, and vendor selection against dynamic industry trends.
  • Provides procurement, IT, and operations teams with actionable frameworks for navigating tariff, privacy, and supply chain complexities.

The analysis guides organizations aiming to build scalable, resilient ABM programs capable of adapting to evolving regulatory, operational, and vendor landscapes.

Conclusion

Account-based marketing’s future hinges on purposeful alignment of data, technology, and services. Leaders who emphasize flexible architectures and operational learning will maximize ABM’s revenue impact amid changing global requirements.

 

Additional Product Information:

  • Purchase of this report includes 1 year online access with quarterly updates.
  • This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website.

Table of Contents

1. Preface
1.1. Objectives of the Study
1.2. Market Definition
1.3. Market Segmentation & Coverage
1.4. Years Considered for the Study
1.5. Currency Considered for the Study
1.6. Language Considered for the Study
1.7. Key Stakeholders
2. Research Methodology
2.1. Introduction
2.2. Research Design
2.2.1. Primary Research
2.2.2. Secondary Research
2.3. Research Framework
2.3.1. Qualitative Analysis
2.3.2. Quantitative Analysis
2.4. Market Size Estimation
2.4.1. Top-Down Approach
2.4.2. Bottom-Up Approach
2.5. Data Triangulation
2.6. Research Outcomes
2.7. Research Assumptions
2.8. Research Limitations
3. Executive Summary
3.1. Introduction
3.2. CXO Perspective
3.3. Market Size & Growth Trends
3.4. Market Share Analysis, 2025
3.5. FPNV Positioning Matrix, 2025
3.6. New Revenue Opportunities
3.7. Next-Generation Business Models
3.8. Industry Roadmap
4. Market Overview
4.1. Introduction
4.2. Industry Ecosystem & Value Chain Analysis
4.2.1. Supply-Side Analysis
4.2.2. Demand-Side Analysis
4.2.3. Stakeholder Analysis
4.3. Porter’s Five Forces Analysis
4.4. PESTLE Analysis
4.5. Market Outlook
4.5.1. Near-Term Market Outlook (0-2 Years)
4.5.2. Medium-Term Market Outlook (3-5 Years)
4.5.3. Long-Term Market Outlook (5-10 Years)
4.6. Go-to-Market Strategy
5. Market Insights
5.1. Consumer Insights & End-User Perspective
5.2. Consumer Experience Benchmarking
5.3. Opportunity Mapping
5.4. Distribution Channel Analysis
5.5. Pricing Trend Analysis
5.6. Regulatory Compliance & Standards Framework
5.7. ESG & Sustainability Analysis
5.8. Disruption & Risk Scenarios
5.9. Return on Investment & Cost-Benefit Analysis
6. Cumulative Impact of United States Tariffs 2025
7. Cumulative Impact of Artificial Intelligence 2025
8. Account-based Marketing Market, by Offering
8.1. Platforms / Software
8.1.1. ABM Platforms
8.1.2. Analytics & Attribution
8.1.3. Data & Intelligence
8.1.3.1. Firmographic & Technographic Data
8.1.3.2. Identity Resolution & Account Matching
8.1.3.3. Intent Data
8.1.4. Orchestration & Personalization
8.2. Services
8.2.1. Campaign Creative & Content
8.2.2. Managed Services
8.2.3. Strategy Consulting
8.2.4. Training & Enablement
9. Account-based Marketing Market, by Type
9.1. ABM Lite
9.2. Programmatic ABM
9.3. Strategic ABM
10. Account-based Marketing Market, by Use Case
10.1. Customer Marketing & Advocacy
10.2. Deal Expansion & Cross-Sell
10.3. Event-Driven Programs
10.4. New Account Acquisition
10.5. Pipeline Acceleration
10.6. Retention & Renewal
11. Account-based Marketing Market, by Deployment
11.1. Cloud-Based
11.2. On-Premise
12. Account-based Marketing Market, by Organization Size
12.1. Large Enterprise
12.2. Small & Medium Enterprise
13. Account-based Marketing Market, by Verticals
13.1. Automotive & Manufacturing
13.2. Banking, Financial Services & Insurance
13.3. Construction & Engineering
13.4. Education
13.5. Government & Public Sector
13.6. Healthcare & Lifescience
13.7. IT & Telecommunication & Media
13.8. Retail & eCommerce
14. Account-based Marketing Market, by Region
14.1. Americas
14.1.1. North America
14.1.2. Latin America
14.2. Europe, Middle East & Africa
14.2.1. Europe
14.2.2. Middle East
14.2.3. Africa
14.3. Asia-Pacific
15. Account-based Marketing Market, by Group
15.1. ASEAN
15.2. GCC
15.3. European Union
15.4. BRICS
15.5. G7
15.6. NATO
16. Account-based Marketing Market, by Country
16.1. United States
16.2. Canada
16.3. Mexico
16.4. Brazil
16.5. United Kingdom
16.6. Germany
16.7. France
16.8. Russia
16.9. Italy
16.10. Spain
16.11. China
16.12. India
16.13. Japan
16.14. Australia
16.15. South Korea
17. United States Account-based Marketing Market
18. China Account-based Marketing Market
19. Competitive Landscape
19.1. Market Concentration Analysis, 2025
19.1.1. Concentration Ratio (CR)
19.1.2. Herfindahl Hirschman Index (HHI)
19.2. Recent Developments & Impact Analysis, 2025
19.3. Product Portfolio Analysis, 2025
19.4. Benchmarking Analysis, 2025
19.5. 6sense Insights, Inc.
19.6. Act-On Software, Inc.
19.7. AdDaptive Intelligence, Inc.
19.8. Albacross Nordic AB
19.9. Beacon by Yes & Holdings, LLC
19.10. Cremarc Limited
19.11. Datamatics Business Solutions Inc.
19.12. Dealfront Group GmbH
19.13. Demandbase, Inc.
19.14. DemandScience US, LLC
19.15. Digital Radish by Selbey Anderson Group
19.16. Evergage by Salesforce, Inc.
19.17. Flyp Technologies Inc.
19.18. Folloze, Inc.
19.19. Gripped Ltd
19.20. HubSpot, Inc.
19.21. IDG Communications, Inc.
19.22. Ignitium LLC
19.23. Integrate.com, Inc.
19.24. Kwanzoo, Inc.
19.25. Madison Logic, Inc.
19.26. Marketo by Adobe Inc.
19.27. Metadata.io
19.28. Momentum ITSMA
19.29. NextRoll, Inc.
19.30. Postal.io, Inc.
19.31. Reachdesk Ltd
19.32. Stifel Marcin LLC
19.33. The ABM Agency
19.34. WPP LLC
19.35. ZoomInfo Technologies LLC
List of Figures
FIGURE 1. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 2. GLOBAL ACCOUNT-BASED MARKETING MARKET SHARE, BY KEY PLAYER, 2025
FIGURE 3. GLOBAL ACCOUNT-BASED MARKETING MARKET, FPNV POSITIONING MATRIX, 2025
FIGURE 4. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 5. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 6. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 7. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 8. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 9. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 10. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 11. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY GROUP, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 12. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2025 VS 2026 VS 2032 (USD MILLION)
FIGURE 13. UNITED STATES ACCOUNT-BASED MARKETING MARKET SIZE, 2018-2032 (USD MILLION)
FIGURE 14. CHINA ACCOUNT-BASED MARKETING MARKET SIZE, 2018-2032 (USD MILLION)
List of Tables
TABLE 1. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 2. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2018-2032 (USD MILLION)
TABLE 3. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, BY REGION, 2018-2032 (USD MILLION)
TABLE 4. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 5. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 6. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2018-2032 (USD MILLION)
TABLE 7. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ABM PLATFORMS, BY REGION, 2018-2032 (USD MILLION)
TABLE 8. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ABM PLATFORMS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 9. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ABM PLATFORMS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 10. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ANALYTICS & ATTRIBUTION, BY REGION, 2018-2032 (USD MILLION)
TABLE 11. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ANALYTICS & ATTRIBUTION, BY GROUP, 2018-2032 (USD MILLION)
TABLE 12. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ANALYTICS & ATTRIBUTION, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 13. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, BY REGION, 2018-2032 (USD MILLION)
TABLE 14. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 15. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 16. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2018-2032 (USD MILLION)
TABLE 17. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY FIRMOGRAPHIC & TECHNOGRAPHIC DATA, BY REGION, 2018-2032 (USD MILLION)
TABLE 18. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY FIRMOGRAPHIC & TECHNOGRAPHIC DATA, BY GROUP, 2018-2032 (USD MILLION)
TABLE 19. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY FIRMOGRAPHIC & TECHNOGRAPHIC DATA, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 20. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY IDENTITY RESOLUTION & ACCOUNT MATCHING, BY REGION, 2018-2032 (USD MILLION)
TABLE 21. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY IDENTITY RESOLUTION & ACCOUNT MATCHING, BY GROUP, 2018-2032 (USD MILLION)
TABLE 22. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY IDENTITY RESOLUTION & ACCOUNT MATCHING, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 23. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY INTENT DATA, BY REGION, 2018-2032 (USD MILLION)
TABLE 24. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY INTENT DATA, BY GROUP, 2018-2032 (USD MILLION)
TABLE 25. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY INTENT DATA, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 26. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ORCHESTRATION & PERSONALIZATION, BY REGION, 2018-2032 (USD MILLION)
TABLE 27. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ORCHESTRATION & PERSONALIZATION, BY GROUP, 2018-2032 (USD MILLION)
TABLE 28. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ORCHESTRATION & PERSONALIZATION, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 29. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, BY REGION, 2018-2032 (USD MILLION)
TABLE 30. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 31. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 32. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 33. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CAMPAIGN CREATIVE & CONTENT, BY REGION, 2018-2032 (USD MILLION)
TABLE 34. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CAMPAIGN CREATIVE & CONTENT, BY GROUP, 2018-2032 (USD MILLION)
TABLE 35. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CAMPAIGN CREATIVE & CONTENT, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 36. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY MANAGED SERVICES, BY REGION, 2018-2032 (USD MILLION)
TABLE 37. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY MANAGED SERVICES, BY GROUP, 2018-2032 (USD MILLION)
TABLE 38. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY MANAGED SERVICES, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 39. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY STRATEGY CONSULTING, BY REGION, 2018-2032 (USD MILLION)
TABLE 40. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY STRATEGY CONSULTING, BY GROUP, 2018-2032 (USD MILLION)
TABLE 41. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY STRATEGY CONSULTING, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 42. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY TRAINING & ENABLEMENT, BY REGION, 2018-2032 (USD MILLION)
TABLE 43. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY TRAINING & ENABLEMENT, BY GROUP, 2018-2032 (USD MILLION)
TABLE 44. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY TRAINING & ENABLEMENT, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 45. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 46. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ABM LITE, BY REGION, 2018-2032 (USD MILLION)
TABLE 47. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ABM LITE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 48. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ABM LITE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 49. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PROGRAMMATIC ABM, BY REGION, 2018-2032 (USD MILLION)
TABLE 50. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PROGRAMMATIC ABM, BY GROUP, 2018-2032 (USD MILLION)
TABLE 51. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PROGRAMMATIC ABM, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 52. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY STRATEGIC ABM, BY REGION, 2018-2032 (USD MILLION)
TABLE 53. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY STRATEGIC ABM, BY GROUP, 2018-2032 (USD MILLION)
TABLE 54. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY STRATEGIC ABM, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 55. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2018-2032 (USD MILLION)
TABLE 56. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CUSTOMER MARKETING & ADVOCACY, BY REGION, 2018-2032 (USD MILLION)
TABLE 57. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CUSTOMER MARKETING & ADVOCACY, BY GROUP, 2018-2032 (USD MILLION)
TABLE 58. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CUSTOMER MARKETING & ADVOCACY, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 59. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DEAL EXPANSION & CROSS-SELL, BY REGION, 2018-2032 (USD MILLION)
TABLE 60. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DEAL EXPANSION & CROSS-SELL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 61. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DEAL EXPANSION & CROSS-SELL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 62. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY EVENT-DRIVEN PROGRAMS, BY REGION, 2018-2032 (USD MILLION)
TABLE 63. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY EVENT-DRIVEN PROGRAMS, BY GROUP, 2018-2032 (USD MILLION)
TABLE 64. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY EVENT-DRIVEN PROGRAMS, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 65. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY NEW ACCOUNT ACQUISITION, BY REGION, 2018-2032 (USD MILLION)
TABLE 66. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY NEW ACCOUNT ACQUISITION, BY GROUP, 2018-2032 (USD MILLION)
TABLE 67. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY NEW ACCOUNT ACQUISITION, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 68. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PIPELINE ACCELERATION, BY REGION, 2018-2032 (USD MILLION)
TABLE 69. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PIPELINE ACCELERATION, BY GROUP, 2018-2032 (USD MILLION)
TABLE 70. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY PIPELINE ACCELERATION, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 71. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY RETENTION & RENEWAL, BY REGION, 2018-2032 (USD MILLION)
TABLE 72. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY RETENTION & RENEWAL, BY GROUP, 2018-2032 (USD MILLION)
TABLE 73. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY RETENTION & RENEWAL, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 74. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2018-2032 (USD MILLION)
TABLE 75. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CLOUD-BASED, BY REGION, 2018-2032 (USD MILLION)
TABLE 76. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CLOUD-BASED, BY GROUP, 2018-2032 (USD MILLION)
TABLE 77. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CLOUD-BASED, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 78. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ON-PREMISE, BY REGION, 2018-2032 (USD MILLION)
TABLE 79. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ON-PREMISE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 80. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ON-PREMISE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 81. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 82. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY LARGE ENTERPRISE, BY REGION, 2018-2032 (USD MILLION)
TABLE 83. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY LARGE ENTERPRISE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 84. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY LARGE ENTERPRISE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 85. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SMALL & MEDIUM ENTERPRISE, BY REGION, 2018-2032 (USD MILLION)
TABLE 86. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SMALL & MEDIUM ENTERPRISE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 87. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY SMALL & MEDIUM ENTERPRISE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 88. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2032 (USD MILLION)
TABLE 89. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY AUTOMOTIVE & MANUFACTURING, BY REGION, 2018-2032 (USD MILLION)
TABLE 90. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY AUTOMOTIVE & MANUFACTURING, BY GROUP, 2018-2032 (USD MILLION)
TABLE 91. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY AUTOMOTIVE & MANUFACTURING, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 92. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY REGION, 2018-2032 (USD MILLION)
TABLE 93. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 94. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 95. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CONSTRUCTION & ENGINEERING, BY REGION, 2018-2032 (USD MILLION)
TABLE 96. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CONSTRUCTION & ENGINEERING, BY GROUP, 2018-2032 (USD MILLION)
TABLE 97. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY CONSTRUCTION & ENGINEERING, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 98. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY EDUCATION, BY REGION, 2018-2032 (USD MILLION)
TABLE 99. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY EDUCATION, BY GROUP, 2018-2032 (USD MILLION)
TABLE 100. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY EDUCATION, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 101. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY REGION, 2018-2032 (USD MILLION)
TABLE 102. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY GROUP, 2018-2032 (USD MILLION)
TABLE 103. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 104. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY HEALTHCARE & LIFESCIENCE, BY REGION, 2018-2032 (USD MILLION)
TABLE 105. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY HEALTHCARE & LIFESCIENCE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 106. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY HEALTHCARE & LIFESCIENCE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 107. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY IT & TELECOMMUNICATION & MEDIA, BY REGION, 2018-2032 (USD MILLION)
TABLE 108. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY IT & TELECOMMUNICATION & MEDIA, BY GROUP, 2018-2032 (USD MILLION)
TABLE 109. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY IT & TELECOMMUNICATION & MEDIA, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 110. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY RETAIL & ECOMMERCE, BY REGION, 2018-2032 (USD MILLION)
TABLE 111. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY RETAIL & ECOMMERCE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 112. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY RETAIL & ECOMMERCE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 113. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY REGION, 2018-2032 (USD MILLION)
TABLE 114. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 115. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2018-2032 (USD MILLION)
TABLE 116. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2018-2032 (USD MILLION)
TABLE 117. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2018-2032 (USD MILLION)
TABLE 118. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 119. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 120. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2018-2032 (USD MILLION)
TABLE 121. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2018-2032 (USD MILLION)
TABLE 122. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 123. AMERICAS ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2032 (USD MILLION)
TABLE 124. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 125. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2018-2032 (USD MILLION)
TABLE 126. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2018-2032 (USD MILLION)
TABLE 127. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2018-2032 (USD MILLION)
TABLE 128. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 129. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 130. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2018-2032 (USD MILLION)
TABLE 131. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2018-2032 (USD MILLION)
TABLE 132. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 133. NORTH AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2032 (USD MILLION)
TABLE 134. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 135. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2018-2032 (USD MILLION)
TABLE 136. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2018-2032 (USD MILLION)
TABLE 137. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2018-2032 (USD MILLION)
TABLE 138. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 139. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 140. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2018-2032 (USD MILLION)
TABLE 141. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2018-2032 (USD MILLION)
TABLE 142. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 143. LATIN AMERICA ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2032 (USD MILLION)
TABLE 144. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
TABLE 145. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2018-2032 (USD MILLION)
TABLE 146. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2018-2032 (USD MILLION)
TABLE 147. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2018-2032 (USD MILLION)
TABLE 148. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 149. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 150. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2018-2032 (USD MILLION)
TABLE 151. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2018-2032 (USD MILLION)
TABLE 152. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 153. EUROPE, MIDDLE EAST & AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2032 (USD MILLION)
TABLE 154. EUROPE ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 155. EUROPE ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2018-2032 (USD MILLION)
TABLE 156. EUROPE ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2018-2032 (USD MILLION)
TABLE 157. EUROPE ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2018-2032 (USD MILLION)
TABLE 158. EUROPE ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 159. EUROPE ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 160. EUROPE ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2018-2032 (USD MILLION)
TABLE 161. EUROPE ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2018-2032 (USD MILLION)
TABLE 162. EUROPE ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 163. EUROPE ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2032 (USD MILLION)
TABLE 164. MIDDLE EAST ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 165. MIDDLE EAST ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2018-2032 (USD MILLION)
TABLE 166. MIDDLE EAST ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2018-2032 (USD MILLION)
TABLE 167. MIDDLE EAST ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2018-2032 (USD MILLION)
TABLE 168. MIDDLE EAST ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 169. MIDDLE EAST ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 170. MIDDLE EAST ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2018-2032 (USD MILLION)
TABLE 171. MIDDLE EAST ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2018-2032 (USD MILLION)
TABLE 172. MIDDLE EAST ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 173. MIDDLE EAST ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2032 (USD MILLION)
TABLE 174. AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 175. AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2018-2032 (USD MILLION)
TABLE 176. AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2018-2032 (USD MILLION)
TABLE 177. AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2018-2032 (USD MILLION)
TABLE 178. AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 179. AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 180. AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2018-2032 (USD MILLION)
TABLE 181. AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2018-2032 (USD MILLION)
TABLE 182. AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 183. AFRICA ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2032 (USD MILLION)
TABLE 184. ASIA-PACIFIC ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 185. ASIA-PACIFIC ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2018-2032 (USD MILLION)
TABLE 186. ASIA-PACIFIC ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2018-2032 (USD MILLION)
TABLE 187. ASIA-PACIFIC ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2018-2032 (USD MILLION)
TABLE 188. ASIA-PACIFIC ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 189. ASIA-PACIFIC ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 190. ASIA-PACIFIC ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2018-2032 (USD MILLION)
TABLE 191. ASIA-PACIFIC ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2018-2032 (USD MILLION)
TABLE 192. ASIA-PACIFIC ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 193. ASIA-PACIFIC ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2032 (USD MILLION)
TABLE 194. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY GROUP, 2018-2032 (USD MILLION)
TABLE 195. ASEAN ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 196. ASEAN ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2018-2032 (USD MILLION)
TABLE 197. ASEAN ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2018-2032 (USD MILLION)
TABLE 198. ASEAN ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2018-2032 (USD MILLION)
TABLE 199. ASEAN ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 200. ASEAN ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 201. ASEAN ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2018-2032 (USD MILLION)
TABLE 202. ASEAN ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2018-2032 (USD MILLION)
TABLE 203. ASEAN ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 204. ASEAN ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2032 (USD MILLION)
TABLE 205. GCC ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 206. GCC ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2018-2032 (USD MILLION)
TABLE 207. GCC ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2018-2032 (USD MILLION)
TABLE 208. GCC ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2018-2032 (USD MILLION)
TABLE 209. GCC ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 210. GCC ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 211. GCC ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2018-2032 (USD MILLION)
TABLE 212. GCC ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2018-2032 (USD MILLION)
TABLE 213. GCC ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 214. GCC ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2032 (USD MILLION)
TABLE 215. EUROPEAN UNION ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 216. EUROPEAN UNION ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2018-2032 (USD MILLION)
TABLE 217. EUROPEAN UNION ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2018-2032 (USD MILLION)
TABLE 218. EUROPEAN UNION ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2018-2032 (USD MILLION)
TABLE 219. EUROPEAN UNION ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 220. EUROPEAN UNION ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 221. EUROPEAN UNION ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2018-2032 (USD MILLION)
TABLE 222. EUROPEAN UNION ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2018-2032 (USD MILLION)
TABLE 223. EUROPEAN UNION ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 224. EUROPEAN UNION ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2032 (USD MILLION)
TABLE 225. BRICS ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 226. BRICS ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2018-2032 (USD MILLION)
TABLE 227. BRICS ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2018-2032 (USD MILLION)
TABLE 228. BRICS ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2018-2032 (USD MILLION)
TABLE 229. BRICS ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 230. BRICS ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 231. BRICS ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2018-2032 (USD MILLION)
TABLE 232. BRICS ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2018-2032 (USD MILLION)
TABLE 233. BRICS ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 234. BRICS ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2032 (USD MILLION)
TABLE 235. G7 ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 236. G7 ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2018-2032 (USD MILLION)
TABLE 237. G7 ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2018-2032 (USD MILLION)
TABLE 238. G7 ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2018-2032 (USD MILLION)
TABLE 239. G7 ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 240. G7 ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 241. G7 ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2018-2032 (USD MILLION)
TABLE 242. G7 ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2018-2032 (USD MILLION)
TABLE 243. G7 ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 244. G7 ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2032 (USD MILLION)
TABLE 245. NATO ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 246. NATO ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2018-2032 (USD MILLION)
TABLE 247. NATO ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2018-2032 (USD MILLION)
TABLE 248. NATO ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2018-2032 (USD MILLION)
TABLE 249. NATO ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 250. NATO ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 251. NATO ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2018-2032 (USD MILLION)
TABLE 252. NATO ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2018-2032 (USD MILLION)
TABLE 253. NATO ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 254. NATO ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2032 (USD MILLION)
TABLE 255. GLOBAL ACCOUNT-BASED MARKETING MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
TABLE 256. UNITED STATES ACCOUNT-BASED MARKETING MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 257. UNITED STATES ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2018-2032 (USD MILLION)
TABLE 258. UNITED STATES ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2018-2032 (USD MILLION)
TABLE 259. UNITED STATES ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2018-2032 (USD MILLION)
TABLE 260. UNITED STATES ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 261. UNITED STATES ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 262. UNITED STATES ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2018-2032 (USD MILLION)
TABLE 263. UNITED STATES ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2018-2032 (USD MILLION)
TABLE 264. UNITED STATES ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 265. UNITED STATES ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2032 (USD MILLION)
TABLE 266. CHINA ACCOUNT-BASED MARKETING MARKET SIZE, 2018-2032 (USD MILLION)
TABLE 267. CHINA ACCOUNT-BASED MARKETING MARKET SIZE, BY OFFERING, 2018-2032 (USD MILLION)
TABLE 268. CHINA ACCOUNT-BASED MARKETING MARKET SIZE, BY PLATFORMS / SOFTWARE, 2018-2032 (USD MILLION)
TABLE 269. CHINA ACCOUNT-BASED MARKETING MARKET SIZE, BY DATA & INTELLIGENCE, 2018-2032 (USD MILLION)
TABLE 270. CHINA ACCOUNT-BASED MARKETING MARKET SIZE, BY SERVICES, 2018-2032 (USD MILLION)
TABLE 271. CHINA ACCOUNT-BASED MARKETING MARKET SIZE, BY TYPE, 2018-2032 (USD MILLION)
TABLE 272. CHINA ACCOUNT-BASED MARKETING MARKET SIZE, BY USE CASE, 2018-2032 (USD MILLION)
TABLE 273. CHINA ACCOUNT-BASED MARKETING MARKET SIZE, BY DEPLOYMENT, 2018-2032 (USD MILLION)
TABLE 274. CHINA ACCOUNT-BASED MARKETING MARKET SIZE, BY ORGANIZATION SIZE, 2018-2032 (USD MILLION)
TABLE 275. CHINA ACCOUNT-BASED MARKETING MARKET SIZE, BY VERTICALS, 2018-2032 (USD MILLION)

Companies Mentioned

The key companies profiled in this Account-based Marketing market report include:
  • 6sense Insights, Inc.
  • Act-On Software, Inc.
  • AdDaptive Intelligence, Inc.
  • Albacross Nordic AB
  • Beacon by Yes & Holdings, LLC
  • Cremarc Limited
  • Datamatics Business Solutions Inc.
  • Dealfront Group GmbH
  • Demandbase, Inc.
  • DemandScience US, LLC
  • Digital Radish by Selbey Anderson Group
  • Evergage by Salesforce, Inc.
  • Flyp Technologies Inc.
  • Folloze, Inc.
  • Gripped Ltd
  • HubSpot, Inc.
  • IDG Communications, Inc.
  • Ignitium LLC
  • Integrate.com, Inc.
  • Kwanzoo, Inc.
  • Madison Logic, Inc.
  • Marketo by Adobe Inc.
  • Metadata.io
  • Momentum ITSMA
  • NextRoll, Inc.
  • Postal.io, Inc.
  • Reachdesk Ltd
  • Stifel Marcin LLC
  • The ABM Agency
  • WPP LLC
  • ZoomInfo Technologies LLC

Table Information

Report AttributeDetails
No. of Pages184
PublishedJanuary 2026
Forecast Period2026 - 2032
Estimated Market Value ( USD ) in 2026 $ 1.84 Billion
Forecasted Market Value ( USD ) by 2032 $ 3.52 Billion
Compound Annual Growth Rate11.2%
Regions CoveredGlobal
No. of Companies Mentioned32

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