Digital Ad Spending Market Report 2026

The digital ad spending market size has grown rapidly in recent years. It will grow from $709.65 billion in 2025 to $781.17 billion in 2026 at a compound annual growth rate (CAGR) of 10.1%. The growth in the historic period can be attributed to increased internet penetration, growth of social media platforms, rising e-commerce adoption, mobile device proliferation, expansion of digital content.

The digital ad spending market size is expected to see strong growth in the next few years. It will grow to $1.08 trillion in 2030 at a compound annual growth rate (CAGR) of 8.6%. The growth in the forecast period can be attributed to ai-powered ad targeting, growth in video and immersive advertising, rise of connected tv & streaming platforms, expansion of data analytics & martech, adoption of privacy-first advertising solutions. Major trends in the forecast period include programmatic advertising growth, personalization & hyper-targeting, cross-platform campaign optimization, mobile-first ad strategies, influencer & content marketing expansion.

The increasing adoption of tablets and smartphones is anticipated to drive the expansion of the digital ad spending market in the coming years. Tablets and smartphones are mobile devices that allow users to access the internet, run applications, and engage in activities such as video streaming, gaming, social networking, and video calling. The growth in tablet and smartphone usage is fueled by the widespread availability of affordable devices, enhanced mobile connectivity, and the rising consumption of digital content on mobile platforms. The penetration of tablets and smartphones boosts digital ad spending by broadening audience reach and allowing advertisers to deliver targeted, personalized campaigns directly to users’ mobile devices. For example, in November 2024, Eurostat, a Luxembourg-based statistical office of the European Union (EU), reported that in 2023, 89% of people aged 16-74 living in cities accessed the internet via smartphones or mobile phones, compared with 86% in towns and suburbs and 82% in rural areas. Thus, the growing penetration of tablets and smartphones is propelling the growth of the digital ad spending market.

Major companies operating in the digital ad spending market are concentrating on developing cutting-edge technologies, including artificial intelligence (AI), machine learning, augmented reality (AR), virtual reality (VR), and blockchain, to enhance ad relevance, audience targeting, and campaign performance while navigating a privacy-first environment. These advanced advertising solutions allow brands to provide personalized and contextual ad experiences by analyzing real-time signals such as content context, location, device type, and environmental conditions, minimizing dependence on third-party cookies and user-level identifiers. For example, in January 2023, Verizon Media Group, a US-based technology company offering communications, information, and entertainment services, introduced a next-generation advertising solutions suite aimed at delivering relevant ad experiences without relying on cookies or mobile app IDs. The solution utilizes content and real-time data signals, including weather, location, and device type, combined with machine-learning algorithms to connect advertisers with pertinent audiences without browser storage or user-level profiles, thereby enhancing privacy compliance, targeting efficiency, and overall advertising effectiveness.

In October 2025, Publicis Groupe S.A., a France-based advertising and communications company, acquired HEPMIL Media Group for an undisclosed amount. Through this acquisition, Publicis Groupe seeks to enhance its influencer marketing and data-driven creator capabilities across Southeast Asia by integrating HEPMIL’s creator network and culturally relevant content expertise with its own analytics and identity-driven media solutions. HEPMIL Media Group is a Singapore-based company that offers digital advertising services, including managing and facilitating digital ad spending for brands.

Major companies operating in the digital ad spending market are Microsoft Corporation, Google LLC, Meta Platforms Inc., Hulu LLC, Alibaba Group Holdings Limited, Amazon Web Services Inc., Baidu Inc., Dentsu Group Inc., Omnicom Group, Publicis Groupe, Tencent Holdings Limited, Adobe Inc., The Trade Desk Inc., Verizon Communications Inc., Twitter Inc., Pinterest Inc., Snap Inc., Roku Inc., Spotify Technology S.A., JD.com Inc., Criteo SA, InterActiveCorp, PubMatic Inc., Magnite Inc., Taboola, Outbrain Inc., AdRoll Group, Rubicon Project Inc., Xandr Inc., OpenX, MediaMath Inc.

North America was the largest region in the digital ad spending market in 2025. The regions covered in the digital ad spending market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the digital ad spending market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The digital Ad spending market includes revenues earned by entities through audio ads, in-app ads, mobile applications, and email marketing. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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