Digital Printing Packaging Market Report 2026

The digital printing packaging market size has grown rapidly in recent years. It will grow from $28.85 billion in 2025 to $31.81 billion in 2026 at a compound annual growth rate (CAGR) of 10.3%. The growth in the historic period can be attributed to growth of packaged consumer goods, expansion of brand-focused marketing strategies, increasing use of digital printing presses, rising demand for flexible packaging, growth of private label products.

The digital printing packaging market size is expected to see rapid growth in the next few years. It will grow to $47.99 billion in 2030 at a compound annual growth rate (CAGR) of 10.8%. The growth in the forecast period can be attributed to increasing adoption of smart and connected packaging, rising focus on eco-friendly packaging solutions, expansion of e-commerce driven packaging demand, growing investments in digital print technologies, increasing regulatory focus on packaging sustainability. Major trends in the forecast period include increasing adoption of short-run digital packaging, rising demand for personalized packaging designs, growing use of variable data printing, expansion of sustainable packaging materials, enhanced focus on brand differentiation.

The growing demand for cosmetics and personal care products is expected to drive the expansion of the digital printing packaging market in the coming years. Cosmetics and personal care products include items used on the human body to cleanse, enhance appearance, or otherwise modify physical presentation. Digital printing enables cosmetics and personal care brands to effectively showcase both their products and brand identity through high-quality, visually appealing packaging designs. It allows manufacturers to implement more creative and targeted designs, reach specific consumer segments, and achieve faster turnaround times compared to traditional printing methods. For example, in December 2023, according to a report published by the National Library of Medicine, a Maryland-based government agency, 51% of female participants became aware of skincare products through social media platforms, and 91.3% stated that their confidence in cosmetic and skincare information was influenced by visual presentation. Therefore, rising demand for cosmetics and personal care products is fueling growth in the digital printing packaging market.

Companies operating in the digital printing packaging market are increasingly focusing on innovations in customization and variable data printing to strengthen their competitive position. This includes the development of high-speed digital printing machines for corrugated and folding carton packaging that offer flexibility, high-quality output, and cost-effective short production runs. High-speed digital printing machines are advanced systems capable of producing large volumes of prints quickly using digital technology instead of traditional printing plates, making them well suited for on-demand production and customized packaging. For instance, in November 2024, THIMM Group GmbH + Co. KG., a Germany-based packaging solutions provider, introduced a new high-speed digital printing machine. The system supports high-resolution printing on corrugated and folding cartons, enables variable data printing for personalized packaging campaigns, and incorporates automated quality control and inline finishing. Key features include rapid job changeovers, precise color management, and compatibility with eco-friendly inks, with applications across retail packaging, promotional boxes, and limited-edition product runs. These capabilities offer benefits such as reduced lead times, enhanced visual appeal, cost efficiency for short runs, and greater design flexibility.

In May 2024, AstroNova Inc., a US-based printing technology company, acquired MTEX NS S.A. for an undisclosed amount. Through this acquisition, AstroNova aims to strengthen its presence in the color digital packaging printing market by integrating MTEX NS’s advanced digital printing technologies and solutions, thereby enhancing its product portfolio and expanding its market reach. MTEX NS S.A. is a US-based company specializing in color digital package printing solutions and related technologies.

Major companies operating in the digital printing packaging market are Canon Inc., Hewlett-Packard Development Company L.P., Fujifilm Holdings Corporation, Amcor Limited, DuPont de Nemours Inc., DS Smith plc., Dover Corporation, Huhtamaki Oyj, CCL Industries Inc., Barry-Wehmiller Companies Inc., Flint Group, Heidelberger Druckmaschinen AG, Mondi plc., Agfa-Gevaert N.V., Constantia Flexibles Group GmbH, Bobst Group SA, Electronics For Imaging Inc., Konica Minolta Inc., Koenig & Bauer AG, Eastman Kodak Company, Coveris Holdings S.A., Komori Corporation, INX International Ink Co., Mimaki Engineering Co. Ltd., Esko-Graphics BVBA, Mutoh Holdings Co. Ltd., Durst Group, Edwards Label, Landa Corporation, EC Labels Ltd.

Asia-Pacific was the largest region in the digital printing packaging market in 2025 and is expected to be the fastest-growing region in the forecast period. The regions covered in the digital printing packaging market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the digital printing packaging market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The digital printing packaging market consists of revenues earned by entities by providing services such as optimization of the supply chain, customized packaging, printing flexibility, replacement of labels, small and medium runs, and printing for displays. The market value includes the value of related goods sold by the service provider or included within the service offering. The digital printing packaging market also includes sales of digital printers, ink-jet printers, screen printers, embossing machines, flexographic printing machines, offset printers, laser printers, wireless printers, 3D printers, thermographic printers, electrostatic printing machines, pad printers, and rotogravure printing machines. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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