Driving Vacation Market Report 2026

The driving vacation market size has grown rapidly in recent years. It will grow from $184.83 billion in 2025 to $213.82 billion in 2026 at a compound annual growth rate (CAGR) of 15.7%. The growth in the historic period can be attributed to growth in car ownership levels, expansion of highway and road infrastructure, rising preference for independent travel, increased availability of rental vehicles, growth of domestic tourism activities.

The driving vacation market size is expected to see rapid growth in the next few years. It will grow to $381.4 billion in 2030 at a compound annual growth rate (CAGR) of 15.6%. The growth in the forecast period can be attributed to increasing adoption of electric vehicles for travel, rising demand for sustainable road tourism, expansion of smart navigation and trip planning platforms, growing interest in themed road trips, increasing investment in roadside tourism infrastructure. Major trends in the forecast period include increasing popularity of self-drive vacations, rising demand for flexible multi-destination road trips, expansion of electric vehicle road travel, growing use of digital route and accommodation planning tools, enhanced focus on experiential travel.

The increase in the number of travelers is anticipated to drive the growth of the driving vacation market. Travelers, who move from one location to another for leisure, work, or other purposes, are on the rise due to improved access to travel services, a growing middle class with greater disposable income, and the convenience of online travel planning and booking. Driving vacations offer travelers the freedom to explore destinations at their own pace, enjoy scenic routes, and immerse themselves in local cultures, often at a lower cost compared to other travel options. For example, in February 2024, the International Trade Administration reported that the number of international visitors to the United States is expected to increase to 77.7 million in 2024, a rise of 10.4 million, or 15.4%, from the 67.3 million visitors recorded in 2023. This surge in travel is expected to boost the driving vacation market.

Leading companies in the driving vacation market are offering group trip vehicle rental services to enhance travel convenience. These services provide spacious and comfortable transport options, such as minibusses and tempo travelers, designed to accommodate large groups for various events and outings. For instance, in June 2024, Savaari Car Rentals, an India-based car rental company, introduced its Tempo Traveller and Minibus Rental Services. These options are ideal for groups of more than eight people and feature spacious seating, ample legroom, sufficient aisle space, and generous boot capacity. The services include vehicles such as 12-seaters or 16-seaters equipped with luxurious amenities, catering to a range of travel needs including family trips, road trips, picnics, spiritual pilgrimages, and corporate events.

In July 2024, Apollo Global Management’s Apollo-managed funds, a U.S.-based alternative asset manager focused on travel, hospitality, and leisure investments, acquired The Travel Corporation (TTC) for an undisclosed amount. Through this acquisition, Apollo intends to leverage TTC’s extensive portfolio of escorted tours, guided itineraries, and experiential travel brands to expand into premium travel offerings, including products that serve road-based and driving vacation segments through integrated tour and leisure packages. The Travel Corporation (TTC) is a U.K.-based provider of global travel and tour services that operates several leading brands, including Trafalgar, Insight Vacations, and Contiki, collectively delivering a diverse range of vacation options such as road tours, guided trips, independent travel, and experiential holiday packages.

Major companies operating in the driving vacation market are Audley Travel, Scott Dunn, WEXAS Travel, Adventures Overland, Wild Frontiers Adventure Travel, Triumph Expeditions, Road Bear RV, Jucy Group, Great American West Drive, New Zealand Touring Company, AndBeyond, African Overland Tours, Overland Discovery, Desert Adventures Tourism, Iceland Road Trip, Nordic Visitor, Celtic Routes, Hidden Iceland, Epic Road Rides, Explore 4x4.

North America was the largest region in the driving vacation market in 2025. The regions covered in the driving vacation market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the driving vacation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The driving vacation market includes revenues earned by entities through route planning, car rental, roadside assistance, and tour packages. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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