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Electric Baby Stroller Market Forecasts from 2023 to 2028

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  • 131 Pages
  • October 2023
  • Region: Global
  • Knowledge Sourcing Intelligence LLP
  • ID: 5649034

The electric baby stroller market was evaluated at US$16.737 million for 2021 and is expected to grow at a CAGR of 26.08% reaching US$84.738 million by the year 2028.

Small carts known as strollers are typically used to move newborns or babies from one location to another. These carts frequently include padded flatbeds with four wheels for mobility as well as padded seats. The electric baby stroller market is expected to experience healthy growth, due to market players' focus on increasing investments in research and development (R&D) for the creation and introduction of cutting-edge electric pram solutions to increase their market potential.

Increasing adoption due to high level of convenience

The electric baby stroller industry is also anticipated to expand as a result of the high level of convenience that these electric strollers provide. In both developed and developing economies around the world, the number of childbirths is rising, and this, combined with the growing working-class population, has increased demand for convenience goods and commodities, which will also significantly influence the electric baby stroller market growth over the next five years. For instance, according to the data published by the Centers for Disease Control and Prevention, the number of births reported in the United States in 2022 (3, 667, 758) was higher than in 2021 (3, 664, 292). The source further added that both general fertility rates (GFR) and the number of births increased by 1% from 2020 to 2021.

Growth in government initiatives

Growing government regulations focusing on the safety of infants are fueling the demand for electric baby strollers. For instance, according to the Consumer Product Safety Commission, the Standard Consumer Safety Performance Specification for Carriages and Strollers can be obtained through ASTM International. For compliance with the carriage and stroller standard and all other applicable children's product safety regulations, such as the lead paint, lead content, and phthalate content limits, carriages, and strollers, like all products that are designed or intended primarily for children 12 years of age or younger, must be tested by a CPSC-accepted, third party laboratory. A domestic producer (or importer) of a carriage or stroller must provide a Children's Product Certificate based on the results of that testing, which must include all applicable requirements and state that the product complies with them. These standards have made manufacturers focus on building better products fueling the growth of electric baby strollers.

Technological advancements in electric baby strollers

Integrating cutting-edge and electrical technology in consumer goods has gained appeal recently as the world shifts towards IoT and automation. In highly competitive markets, like the one for baby strollers, vendors fight with one another to keep their top position through clever improvements and cutting-edge technology. For instance, Cybex offers e-PRIAM strollers, that may turn on the rocking feature, regulate the amount of support provided by the electric motors, and check battery and firmware using the brand-new, cost-free CYBEX App. Additionally, the e-stroller system offered by Robert Bosch GmbH combines expertise from across the organization. The same technology and high standards have been used here as they are in the car industry, including wind tunnel testing.

The United States is anticipated to be the fastest-growing country in the North American region

Electric baby strollers are gaining popularity these days in the United States as the region is experiencing a spike in the presence of single parents coupled with the increasing concentration of companies in the country further fueling the electric baby stroller market growth. Moreover, strollers help to make sure that young babies can sit uptight and also accompany their parents to parks, shopping malls, and other places. New product launches are happening in the United States, which is one of the major reasons pushing the electric baby stroller market. For instance, in January 2023, Glüxkind, a Canadian startup launched their product named Ella, which is an AI-powered self-driven electric stroller. The electric motors in the stroller also assist when manually pushed from behind if the person wishes to go uphill. This AI-powered stroller also got the CES (Consumer Electronic Show, Las Vegas) Innovation and Award Honoree Title.

Increased working population in the United States

The increasing working population in the United States is also one of the reasons why there is increasing demand for electric baby strollers. For instance, according to the World Bank, in the number of females engaged in the working population in the US in 2022 56% of the total workforce had women participation. In the projected period the number is anticipated to increase providing the electric baby stroller market with a large scope to expand. According to the United States government press release of March 2023, the percentage of children below the age of 18 years in 2023 was 23% compared to the world average was 7%. Followed by Canada, India, Nigeria, and China with 15%, 5%, 4%, and 3% in 2023. As children start living with single parents it puts a burden on one parent to do all the things like taking the child for a walk and buying groceries. Hence, this is one of the major reasons pushing the electric baby stroller industry in the projected period.

Market Key Developments

  • In July 2023, a new lightweight pram from MomPush was introduced. With this distinctive addition to the MomPush product range, parents everywhere will experience convenience. The pram is painstakingly planned and manufactured to satisfy the changing requirements of contemporary parents looking for a dependable, useful, and effective form of transportation for their children.
  • In May 2023, with Hartan, Mercedes-AMG GT introduced its limited-edition pram. The AMG automobiles are credited with inspiring the design. This is considered one of the rarest product models ever. Hartan is already well-known as a high-end and well-liked pram manufacturer.
  • In January 2023, at the Consumer Electronics Show in Las Vegas, Vancouver firm Glüxkind Technologies introduced a pram that utilizes artificial intelligence to push and rock itself. The Ella pram is battery-powered and equipped with artificial intelligence (AI), although it is the same size as a conventional pram and a reversible seat.


By Component

  • Hardware
  • Software

By Distribution Channel

  • Online
  • Offline

By Geography

  • North America
  • United States
  • Canada
  • South America
  • Europe
  • United Kingdom
  • Germany
  • France
  • Others
  • Middle East and Africa
  • UAE
  • Others
  • Asia Pacific
  • China
  • Japan
  • South Korea
  • Others

Table of Contents

1.1. Market Overview
1.2. Market Definition
1.3. Scope of the Study
1.4. Market Segmentation
1.5. Currency
1.6. Assumptions
1.7. Base, and Forecast Years Timeline
2.1. Research Data
2.2. Assumptions
3.1. Research Highlights
4.1. Market Drivers
4.2. Market Restraints
4.3. Porter’s Five Force Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis
5.1. Introduction
5.2. Hardware
5.3. Software
6.1. Introduction
6.2. Online
6.3. Offline
7.1. Introduction
7.2. North America
7.2.1. By Component
7.2.2. By Distribution Channel
7.2.3. By Country United States Canada
7.3. South America
7.3.1. By Component
7.3.2. By Distribution Channel
7.4. Europe
7.4.1. By Component
7.4.2. By Distribution Channel
7.4.3. By Country United Kingdom Germany France Others
7.5. Middle East and Africa
7.5.1. By Component
7.5.2. By Distribution Channel
7.5.3. By Country UAE Others
7.6. Asia Pacific
7.6.1. By Component
7.6.2. By Distribution Channel
7.6.3. By Country China Japan South Korea Others
8.1. Major Players and Strategy Analysis
8.2. Market Share Analysis
8.3. Mergers, Acquisitions, Agreements, and Collaborations
8.4. Vendor Competitiveness Matrix
9.1. Robert Bosch GmbH
9.2. CYBEX (Goodbaby International Holdings Limited)
9.3. Emmaljunga
9.4. Smartbe (Indiegogo, Inc.)
9.5. Foppapedretti S.p.a.

Companies Mentioned

  • Robert Bosch GmbH
  • CYBEX (Goodbaby International Holdings Limited)
  • Emmaljunga
  • Smartbe (Indiegogo, Inc.)
  • Foppapedretti S.p.a.



Table Information