The baby pram and stroller market size has grown strongly in recent years. It will grow from $4.26 billion in 2024 to $4.52 billion in 2025 at a compound annual growth rate (CAGR) of 6.1%. The growth during the historic period can be attributed to rising urbanization, the increase in dual-income households, the rise of nuclear families, greater awareness of child safety standards, and the growth of e-commerce platforms.
The baby pram and stroller market size is expected to see strong growth in the next few years. It will grow to $5.74 billion in 2029 at a compound annual growth rate (CAGR) of 6.1%. The growth in the forecast period can be attributed to the rising demand for multi-functional and convertible strollers, a growing focus on sustainable and eco-friendly baby products, the rise of smart and tech-enabled strollers, increasing birth rates in developing regions, and the growth of premium baby products. Key trends during this period include a shift toward compact and travel-friendly designs, high demand for gender-neutral and minimalist aesthetics, an emphasis on ergonomic and posture-supportive features, the popularity of stroller-bike hybrids and modular travel systems, and brand collaborations with influencers and designers.
The growing expenditure on newborn care items is expected to accelerate the expansion of the baby prams and strollers market. This rise in spending is fueled by increasing parental awareness about infant health and safety, leading parents to prioritize products that ensure their child's well-being and comfort. As spending on newborn care rises, so does the demand for high-quality, feature-packed baby prams and strollers that focus on safety, comfort, and convenience for both parents and infants. This trend has spurred innovation in stroller designs, enhancing versatility and functionality for modern families. For example, in July 2024, First Focus, a bipartisan advocacy organization based in the US, reported that federal spending on children aged 0-3 years reached approximately $50.7 billion in 2024, with projections to increase to $55 billion in fiscal year 2025. Therefore, the surge in spending on newborn care is contributing to the growth of the baby prams and strollers market.
Key companies in the baby prams and strollers market are focusing on developing innovative products, such as luxury baby strollers, to cater to the growing demand for high-end products that offer enhanced comfort and convenience. Luxury baby strollers are premium models designed with superior materials, advanced features, and elegant aesthetics. For instance, in March 2025, Automobili Lamborghini S.p.A., a renowned Italian luxury lifestyle manufacturer, partnered with Silver Cross, a UK-based premium nursery brand, to launch the Reef AL Arancio, a limited-edition luxury stroller. This model combines Lamborghini's iconic design with Silver Cross's expertise in luxury baby products, featuring high-quality Italian leather, all-terrain suspension, and a high-performance chassis.
In June 2022, Kids II Inc., a consumer goods company based in the United States, acquired Summer Infant Inc. for an undisclosed amount. This acquisition allowed Kids II to expand its portfolio in the baby products market, enhancing its pram and stroller offerings while solidifying its position in the global baby care sector. Summer Infant Inc., a US-based company, specializes in lightweight, travel-friendly prams and strollers designed for convenience and comfort.
Major players in the baby pram and stroller market are Aprica Kasai Corporation, Graco Children's Products Inc., Dorel Industries Inc., Goodbaby International Holdings Limited, Stokke AS, Artsana S.p.A., Maclaren Group Ltd., Bugaboo International B.V., Evenflo Company Inc., Baby Jogger LLC, Phil & Teds Limited, Combi Corporation, Joie Baby Ltd., Peg Perego S.p.A., ABC Design GmbH, Britax Child Safety Inc., Mamas & Papas Ltd., Silver Cross (UK) Ltd., UPPAbaby, Hauck GmbH & Co. KG, Inglesina Baby S.p.A., Emmaljunga AB, Joovy Inc.
North America was the largest region in the baby pram and stroller market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in baby prams and strollers report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the baby prams and strollers market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Baby prams and strollers are mobility products designed to safely transport infants and young children. They offer comfort, convenience, and ease for parents while ensuring the child remains secure during travel. These products come in various styles and features, such as foldable designs, adjustable seating, and safety harnesses.
The primary types of baby prams and strollers include lightweight, standard, all-terrain, jogging, double, and others. Lightweight strollers are compact and easy to fold, making them perfect for parents seeking a convenient and portable option for daily outings or travel. The frames of these products are made from either metallic or non-metallic materials. They are designed to suit different age groups, including 0-6 months, 6-12 months, 12-36 months, and above 36 months. Baby prams and strollers are distributed through various channels, such as hypermarkets and supermarkets, specialty stores, and online retailers.
The baby pram and stroller market research report is one of a series of new reports that provides baby pram and stroller market statistics, including baby pram and stroller industry global market size, regional shares, competitors with a baby pram and stroller market share, detailed baby pram and stroller market segments, market trends and opportunities, and any further data you may need to thrive in the baby pram and stroller industry. This baby pram and stroller market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The baby prams and strollers market consist of sales of umbrella strollers, compact strollers and travel systems. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The baby pram and stroller market size is expected to see strong growth in the next few years. It will grow to $5.74 billion in 2029 at a compound annual growth rate (CAGR) of 6.1%. The growth in the forecast period can be attributed to the rising demand for multi-functional and convertible strollers, a growing focus on sustainable and eco-friendly baby products, the rise of smart and tech-enabled strollers, increasing birth rates in developing regions, and the growth of premium baby products. Key trends during this period include a shift toward compact and travel-friendly designs, high demand for gender-neutral and minimalist aesthetics, an emphasis on ergonomic and posture-supportive features, the popularity of stroller-bike hybrids and modular travel systems, and brand collaborations with influencers and designers.
The growing expenditure on newborn care items is expected to accelerate the expansion of the baby prams and strollers market. This rise in spending is fueled by increasing parental awareness about infant health and safety, leading parents to prioritize products that ensure their child's well-being and comfort. As spending on newborn care rises, so does the demand for high-quality, feature-packed baby prams and strollers that focus on safety, comfort, and convenience for both parents and infants. This trend has spurred innovation in stroller designs, enhancing versatility and functionality for modern families. For example, in July 2024, First Focus, a bipartisan advocacy organization based in the US, reported that federal spending on children aged 0-3 years reached approximately $50.7 billion in 2024, with projections to increase to $55 billion in fiscal year 2025. Therefore, the surge in spending on newborn care is contributing to the growth of the baby prams and strollers market.
Key companies in the baby prams and strollers market are focusing on developing innovative products, such as luxury baby strollers, to cater to the growing demand for high-end products that offer enhanced comfort and convenience. Luxury baby strollers are premium models designed with superior materials, advanced features, and elegant aesthetics. For instance, in March 2025, Automobili Lamborghini S.p.A., a renowned Italian luxury lifestyle manufacturer, partnered with Silver Cross, a UK-based premium nursery brand, to launch the Reef AL Arancio, a limited-edition luxury stroller. This model combines Lamborghini's iconic design with Silver Cross's expertise in luxury baby products, featuring high-quality Italian leather, all-terrain suspension, and a high-performance chassis.
In June 2022, Kids II Inc., a consumer goods company based in the United States, acquired Summer Infant Inc. for an undisclosed amount. This acquisition allowed Kids II to expand its portfolio in the baby products market, enhancing its pram and stroller offerings while solidifying its position in the global baby care sector. Summer Infant Inc., a US-based company, specializes in lightweight, travel-friendly prams and strollers designed for convenience and comfort.
Major players in the baby pram and stroller market are Aprica Kasai Corporation, Graco Children's Products Inc., Dorel Industries Inc., Goodbaby International Holdings Limited, Stokke AS, Artsana S.p.A., Maclaren Group Ltd., Bugaboo International B.V., Evenflo Company Inc., Baby Jogger LLC, Phil & Teds Limited, Combi Corporation, Joie Baby Ltd., Peg Perego S.p.A., ABC Design GmbH, Britax Child Safety Inc., Mamas & Papas Ltd., Silver Cross (UK) Ltd., UPPAbaby, Hauck GmbH & Co. KG, Inglesina Baby S.p.A., Emmaljunga AB, Joovy Inc.
North America was the largest region in the baby pram and stroller market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in baby prams and strollers report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the baby prams and strollers market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Baby prams and strollers are mobility products designed to safely transport infants and young children. They offer comfort, convenience, and ease for parents while ensuring the child remains secure during travel. These products come in various styles and features, such as foldable designs, adjustable seating, and safety harnesses.
The primary types of baby prams and strollers include lightweight, standard, all-terrain, jogging, double, and others. Lightweight strollers are compact and easy to fold, making them perfect for parents seeking a convenient and portable option for daily outings or travel. The frames of these products are made from either metallic or non-metallic materials. They are designed to suit different age groups, including 0-6 months, 6-12 months, 12-36 months, and above 36 months. Baby prams and strollers are distributed through various channels, such as hypermarkets and supermarkets, specialty stores, and online retailers.
The baby pram and stroller market research report is one of a series of new reports that provides baby pram and stroller market statistics, including baby pram and stroller industry global market size, regional shares, competitors with a baby pram and stroller market share, detailed baby pram and stroller market segments, market trends and opportunities, and any further data you may need to thrive in the baby pram and stroller industry. This baby pram and stroller market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The baby prams and strollers market consist of sales of umbrella strollers, compact strollers and travel systems. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Baby Pram And Stroller Market Characteristics3. Baby Pram And Stroller Market Trends And Strategies4. Baby Pram And Stroller Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market32. Global Baby Pram And Stroller Market Competitive Benchmarking And Dashboard33. Key Mergers And Acquisitions In The Baby Pram And Stroller Market34. Recent Developments In The Baby Pram And Stroller Market
5. Global Baby Pram And Stroller Growth Analysis And Strategic Analysis Framework
6. Baby Pram And Stroller Market Segmentation
7. Baby Pram And Stroller Market Regional And Country Analysis
8. Asia-Pacific Baby Pram And Stroller Market
9. China Baby Pram And Stroller Market
10. India Baby Pram And Stroller Market
11. Japan Baby Pram And Stroller Market
12. Australia Baby Pram And Stroller Market
13. Indonesia Baby Pram And Stroller Market
14. South Korea Baby Pram And Stroller Market
15. Western Europe Baby Pram And Stroller Market
16. UK Baby Pram And Stroller Market
17. Germany Baby Pram And Stroller Market
18. France Baby Pram And Stroller Market
19. Italy Baby Pram And Stroller Market
20. Spain Baby Pram And Stroller Market
21. Eastern Europe Baby Pram And Stroller Market
22. Russia Baby Pram And Stroller Market
23. North America Baby Pram And Stroller Market
24. USA Baby Pram And Stroller Market
25. Canada Baby Pram And Stroller Market
26. South America Baby Pram And Stroller Market
27. Brazil Baby Pram And Stroller Market
28. Middle East Baby Pram And Stroller Market
29. Africa Baby Pram And Stroller Market
30. Baby Pram And Stroller Market Competitive Landscape And Company Profiles
31. Baby Pram And Stroller Market Other Major And Innovative Companies
35. Baby Pram And Stroller Market High Potential Countries, Segments and Strategies
36. Appendix
Executive Summary
Baby Pram And Stroller Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on baby pram and stroller market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for baby pram and stroller ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The baby pram and stroller market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Product Type: Lightweight; Standard; All-Terrain; Jogging; Double; Other Products2) By Frame Material: Metallic; Nonmetallic
3) By Age Group: 0-6 months; 6-12 months; 12-36 months; Above 36 months
4) By Distribution Channel: Hypermarkets Or Supermarkets; Specialty Stores; Online Stores
Subsegments:
1) Lightweight Strollers: Umbrella Strollers; Compact Strollers; Travel Systems2) Standard Strollers: Full-Size Strollers; Convertible Strollers
3) All-Terrain Strollers: Off-Road Strollers; Outdoor Adventure Strollers
4) Jogging Strollers: Three-Wheeled Joggers; Running Strollers With Hand Brakes; Suspension Jogging Strollers
5) Double Strollers: Side-By-Side Double Strollers; Tandem Double Strollers; Convertible Double Strollers; Twin Strollers
6) Other Products: Car Seat Stroller Combos; Wagon Strollers
Key Companies Profiled: Aprica Kasai Corporation; Graco Children's Products Inc.; Dorel Industries Inc.; Goodbaby International Holdings Limited; Stokke AS
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
- Aprica Kasai Corporation
- Graco Children's Products Inc.
- Dorel Industries Inc.
- Goodbaby International Holdings Limited
- Stokke AS
- Artsana S.p.A.
- Maclaren Group Ltd.
- Bugaboo International B.V.
- Evenflo Company Inc.
- Baby Jogger LLC
- Phil & Teds Limited
- Combi Corporation
- Joie Baby Ltd.
- Peg Perego S.p.A.
- ABC Design GmbH
- Britax Child Safety Inc.
- Mamas & Papas Ltd.
- Silver Cross (UK) Ltd.
- UPPAbaby
- Hauck GmbH & Co. KG
- Inglesina Baby S.p.A.
- Emmaljunga AB
- Joovy Inc.