Baby Pram And Stroller Global Market Report 2025

The baby pram and stroller market size has grown strongly in recent years. It will grow from $4.26 billion in 2024 to $4.52 billion in 2025 at a compound annual growth rate (CAGR) of 6.1%. The growth during the historic period can be attributed to rising urbanization, the increase in dual-income households, the rise of nuclear families, greater awareness of child safety standards, and the growth of e-commerce platforms.

The baby pram and stroller market size is expected to see strong growth in the next few years. It will grow to $5.74 billion in 2029 at a compound annual growth rate (CAGR) of 6.1%. The growth in the forecast period can be attributed to the rising demand for multi-functional and convertible strollers, a growing focus on sustainable and eco-friendly baby products, the rise of smart and tech-enabled strollers, increasing birth rates in developing regions, and the growth of premium baby products. Key trends during this period include a shift toward compact and travel-friendly designs, high demand for gender-neutral and minimalist aesthetics, an emphasis on ergonomic and posture-supportive features, the popularity of stroller-bike hybrids and modular travel systems, and brand collaborations with influencers and designers.

The growing expenditure on newborn care items is expected to accelerate the expansion of the baby prams and strollers market. This rise in spending is fueled by increasing parental awareness about infant health and safety, leading parents to prioritize products that ensure their child's well-being and comfort. As spending on newborn care rises, so does the demand for high-quality, feature-packed baby prams and strollers that focus on safety, comfort, and convenience for both parents and infants. This trend has spurred innovation in stroller designs, enhancing versatility and functionality for modern families. For example, in July 2024, First Focus, a bipartisan advocacy organization based in the US, reported that federal spending on children aged 0-3 years reached approximately $50.7 billion in 2024, with projections to increase to $55 billion in fiscal year 2025. Therefore, the surge in spending on newborn care is contributing to the growth of the baby prams and strollers market.

Key companies in the baby prams and strollers market are focusing on developing innovative products, such as luxury baby strollers, to cater to the growing demand for high-end products that offer enhanced comfort and convenience. Luxury baby strollers are premium models designed with superior materials, advanced features, and elegant aesthetics. For instance, in March 2025, Automobili Lamborghini S.p.A., a renowned Italian luxury lifestyle manufacturer, partnered with Silver Cross, a UK-based premium nursery brand, to launch the Reef AL Arancio, a limited-edition luxury stroller. This model combines Lamborghini's iconic design with Silver Cross's expertise in luxury baby products, featuring high-quality Italian leather, all-terrain suspension, and a high-performance chassis.

In June 2022, Kids II Inc., a consumer goods company based in the United States, acquired Summer Infant Inc. for an undisclosed amount. This acquisition allowed Kids II to expand its portfolio in the baby products market, enhancing its pram and stroller offerings while solidifying its position in the global baby care sector. Summer Infant Inc., a US-based company, specializes in lightweight, travel-friendly prams and strollers designed for convenience and comfort.

Major players in the baby pram and stroller market are Aprica Kasai Corporation, Graco Children's Products Inc., Dorel Industries Inc., Goodbaby International Holdings Limited, Stokke AS, Artsana S.p.A., Maclaren Group Ltd., Bugaboo International B.V., Evenflo Company Inc., Baby Jogger LLC, Phil & Teds Limited, Combi Corporation, Joie Baby Ltd., Peg Perego S.p.A., ABC Design GmbH, Britax Child Safety Inc., Mamas & Papas Ltd., Silver Cross (UK) Ltd., UPPAbaby, Hauck GmbH & Co. KG, Inglesina Baby S.p.A., Emmaljunga AB, Joovy Inc.

North America was the largest region in the baby pram and stroller market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in baby prams and strollers report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the baby prams and strollers market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Baby prams and strollers are mobility products designed to safely transport infants and young children. They offer comfort, convenience, and ease for parents while ensuring the child remains secure during travel. These products come in various styles and features, such as foldable designs, adjustable seating, and safety harnesses.

The primary types of baby prams and strollers include lightweight, standard, all-terrain, jogging, double, and others. Lightweight strollers are compact and easy to fold, making them perfect for parents seeking a convenient and portable option for daily outings or travel. The frames of these products are made from either metallic or non-metallic materials. They are designed to suit different age groups, including 0-6 months, 6-12 months, 12-36 months, and above 36 months. Baby prams and strollers are distributed through various channels, such as hypermarkets and supermarkets, specialty stores, and online retailers.

The baby pram and stroller market research report is one of a series of new reports that provides baby pram and stroller market statistics, including baby pram and stroller industry global market size, regional shares, competitors with a baby pram and stroller market share, detailed baby pram and stroller market segments, market trends and opportunities, and any further data you may need to thrive in the baby pram and stroller industry. This baby pram and stroller market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The baby prams and strollers market consist of sales of umbrella strollers, compact strollers and travel systems. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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