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Europe Baby Food Market - Forecasts from 2023 to 2028

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  • 93 Pages
  • December 2023
  • Region: Europe
  • Knowledge Sourcing Intelligence LLP
  • ID: 4835403

The Europe baby food market is expected to grow at a CAGR of 3.11% from US$16,520.980 million in 2021 to US$20,474.014 million in 2028.

Packaged baby food is gaining popularity among urban parents. In addition, since there are more working women in the area and more women are taking leadership roles, they are finding baby food a convenient option. As a result, the market is expected to grow during the forecast period due to the rising popularity of prepared baby food and milk formula.

The World Health Organisation (WHO) has demanded that guidelines for the promotion of commercial baby meals be established to conform to recommendations for newborn feeding best practices. Additionally, to promote healthy eating among kids, the UK government has enacted new laws that limit the promotion of foods and beverages that are high in fat, salt, and sugar online making players focus on manufacturing such products. However, despite soaring sales, there are no legally enforceable norms or regulations for the content and advertising of produced infant meals in the UK or the EU.

Further, DMK follows the best production standards in the preparation of their baby food, which is made only in Germany with an emphasis on humane manufacturing techniques. Ensuring the requisite safety of products, from raw materials to the final product, is ensured by consistent and efficient hygiene and quality standards, as well as official monitoring of the manufacturing facilities.

 Rise in urbanization in Europe

The European market has been greatly impacted by the continent's increasing urbanization, because of their hectic schedules and time restrictions, urban parents are looking for easy, ready-to-eat infant food solutions. The market for commercial infant food items has grown as a result of smaller families in metropolitan areas and an increase in the percentage of dual-income households. Furthermore, urban parents are looking for better and organic baby food options since they are frequently more nutrition savvy and health conscious. Baby food choices have also been influenced by access to a variety of cuisines and heightened knowledge of environmental issues. As a result, there is a growing desire for sustainable, environmentally friendly, and culturally inspired products. Businesses in urban regions are using targeted marketing techniques, focusing on quality and convenience, to meet the demands of urban parents.

As per the European Investment Bank, although 72% of people in the EU reside in cities or other metropolitan regions in 2020, there are significant regional variations hidden. Urbanization rates range from around 50% in Luxembourg, Romania, and Croatia to more than 80% in Italy, the Netherlands, and the United Kingdom.

According to the European Commission, by 2050, Europe is predicted to have been around 83.7% more urbanized. The proportion of people living in rural regions as a percentage of the total population decreased between 1961 and 2018, while the population of towns and cities increased steadily and smoothly. These trends apply to the combined populations of the EU27 and the UK. While the population of all European Functional Urban Areas (FUAs) is expected to grow by 4% on average by 2050, the population of almost half of these areas will decrease, with 10% of cities seeing a population decline of more than 25% between 2015 and 2050.

UK in Europe is predicted to hold the largest market share for the market

The United Kingdom's baby food market is a dynamic and evolving sector within the broader food and beverage industry. It encompasses a wide range of products specially designed and formulated to meet the nutritional needs of infants and toddlers. The market has been influenced by changing societal trends, including shifting demographics, increased awareness of health and nutrition, and evolving parental preferences.

The rise in the number of women in the UK workforce over the past few decades has also had a profound impact on the baby food market. As more women pursue careers and choose to continue working after childbirth, there is a growing demand for convenient and time-saving solutions when it comes to infant nutrition. This shift in societal norms has led to an increased reliance on packaged baby food products that are not only nutritious but also easy to prepare and serve. According to the ONS UK labor market bulletin for October to December 2022, a total of 15.66 million women aged 16 and over were engaged in employment during that period. This figure reflects an increase of 108,000 women in employment compared to the previous year. The female employment rate stood at 72.3%, a slight decrease from the record high of 72.7% recorded between December 2019 and February 2020. Among these employed women, 9.74 million worked full-time, while 5.92 million opted for part-time employment. It's notable that a significant portion of part-time employment, 38%, was undertaken by women, whereas only 14% of men were engaged in part-time work.

Furthermore, one of the key driving factors in the UK baby food market is the changing demographics. The UK, like many developed nations, has experienced a decline in birth rates in recent years. As a result, families with young children are more likely to focus on providing the best nutrition for their babies. Additionally, there is a growing trend towards having children later in life, which often leads to increased disposable income for parents and a willingness to invest in premium and organic baby food options.

The market is also influenced by parents' increasing emphasis on health and nutrition. There is a growing awareness of the importance of providing infants with a balanced and nutritious diet from the early stages of life. Consequently, there is a demand for baby food products that are free from artificial additives, preservatives, and allergens. Organic and natural baby food options are gaining popularity as parents seek out healthier alternatives for their children.

Market Key Developments

  • In July 2022, in response to parents' requests for vegetarian and flexitarian alternatives for their babies, Danone announced the development of the first-ever Dairy and Plants Blend infant formula. Plant-based consumption is rising significantly, about 70% [69%] of parents prefer that their children eat more plant-based meals, and over one-third [37%] of EU consumers choose a vegan, vegetarian, or flexitarian diet.
  • In May 2023, the Queen Mary University of London-based expert group Action on Sugar, in collaboration with sixteen non-governmental organizations, urged Health Secretary Steve Barclay to release the eagerly anticipated Commercial Baby Food and Drink Guidelines. It further indicates that store-bought baby foods, particularly those with fruit and cereal bases, are the primary source of sugars in infants between the ages of four and nine months.


By Product Type

  • Dried Baby Food
  • Milk Formula
  • Prepared Baby Food
  • Others

By Category

  • Organic
  • Non- Organic

By Distribution Channel

  • E-Commerce
  • Pharmacies/Drug Stores
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Others

By Geography

  • Germany
  • France
  • UK
  • Others

Table of Contents

1.1. Market Overview
1.2. Market Definition
1.3. Scope of the Study
1.4. Market Segmentation
1.5. Currency
1.6. Assumptions
1.7. Base, and Forecast Years Timeline
2.1. Research Data
2.2. Research Process
3.1. Research Highlights
4.1. Market Drivers
4.2. Market Restraints
4.3. Porter’s Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis
5.1. Introduction
5.2. Dried Baby Food
5.3. Milk Formula
5.4. Prepared Baby Food
5.5. Others
6.1. Introduction
6.2. Organic
6.3. Non- Organic
7.1. Introduction
7.2. E-Commerce
7.3. Pharmacies/Drug Stores
7.4. Supermarkets/Hypermarkets
7.5. Convenience Stores
7.6. Others
8.1. Introduction
8.2. Germany
8.2.1. By Product Type
8.2.2. By Category
8.2.3. By Distribution Channel
8.3. France
8.3.1. By Product Type
8.3.2. By Category
8.3.3. By Distribution Channel
8.4. UK
8.4.1. By Product Type
8.4.2. By Category
8.4.3. By Distribution Channel
8.5. Others
8.5.1. By Product Type
8.5.2. By Category
8.5.3. By Distribution Channel
9.1. Major Players and Strategy Analysis
9.2. Market Share Analysis
9.3. Mergers, Acquisitions, Agreements, and Collaborations
10.1. Nestle
10.2. Danone
10.3. Abbott
10.4. Hero Group
10.5. Hain Celestial
10.6. FrieslandCampina (Zuivelcoöperatie Frieslandcampina Ua)
10.7. HiPP (Hipp Holding)
10.8. Holle Baby Food AG
10.9. DANA Dairy
10.10. Babybio

Companies Mentioned

  • Nestle
  • Danone
  • Abbott
  • Hero Group
  • Hain Celestial
  • FrieslandCampina (Zuivelcoöperatie Frieslandcampina Ua)
  • HiPP (Hipp Holding)
  • Holle Baby Food AG
  • DANA Dairy
  • Babybio



Table Information