Europe Flavoured Milk Market Outlook, 2028

Growing consumer interest in the health benefits derived from the consumption of dairy products in Europe is driving the flavoured milk market in Europe. Since flavoured milk is often enriched with vitamins and calcium, these drinks have traditionally been targeted at both European adults and children and are kept in the school canteens so as to inculcate healthy eating habits amongst them. Milk is a good addition to the traditional European breakfast of breads, pastries, and other foods. Hence, the seasoned milk interest among Europeans will undoubtedly develop. Due to the fact that flavoured milk, such as chocolate milk, is tastier and creamier, consumers are choosing plain and flavoured milk over regular yoghurt. It is becoming increasingly popular in the region due to these factors. The flavoured milk market in Europe can vary by country and region. Each market may have its own unique preferences and cultural influences, leading to variations in flavours, packaging formats, and consumption patterns. Health and wellness trends strongly influence the flavoured milk industry in Europe. Manufacturers respond by offering low-fat, reduced-sugar, and fortified-flavoured milk options. They focus on promoting the nutritional benefits of flavoured milk, highlighting its calcium, protein, and vitamin content. Consumer demographics and preferences vary across Europe. Factors such as cultural influences, regional tastes, and dietary habits impact the demand for flavoured milk products. Additionally, trends such as the rise of plant-based alternatives, organic and natural products, and functional beverages influence consumer choices.

According to the research report, Europe Flavoured Milk Market Outlook, 2028, the Europe Flavoured Milk market is anticipated to add over USD 3.94 billion in market size from 2023 to 2028. There is a growing demand for convenient and ready-to-drink beverages among European consumers. Flavoured milk provides a tasty and convenient alternative to traditional milk, appealing to consumers of all age groups. Flavour innovation plays a significant role in driving the flavoured milk market. Manufacturers continuously introduce new and unique flavours to cater to diverse consumer preferences. This includes traditional flavours like chocolate and strawberry, as well as novel and exotic flavours. Flavoured milk is particularly popular among children and families. Parents often choose flavoured milk as a healthier alternative to sugary beverages while still providing a tasty option that children enjoy. Manufacturers market flavoured milk products with child-friendly packaging and branding to target this consumer segment. Europe has diverse cultural and regional preferences when it comes to flavours and dairy products. Manufacturers take these preferences into account and introduce localised flavours and variations to cater to specific markets. This localization strategy helps drive demand by aligning products with regional tastes and preferences. Based on the report types, segments include dairy-based and plant-based. In Europe, the dairy-based segment is leading the flavoured milk market and has the highest market share. Dairy consumption has a long history in Europe, where dairy products make up a sizable portion of the diet. Flavoured milk also fits into this cultural time for dairy-based items. Dairy-based flavoured milk is popular because consumers in Europe frequently link dairy-based beverages with quality, flavour, and nutritional content. Dairy-based flavoured milk is naturally rich in essential nutrients such as calcium, protein, vitamins, and minerals. These nutrients are considered beneficial for overall health and well-being. European consumers often perceive dairy-based products as a source of these important nutrients, making them a preferred choice.

Based on the packaging types, the segment includes plastic packaging, paper-based packaging, glass packaging, and metal packaging. Plastic packaging has the highest market share in this region. Plastic packaging is generally more cost-effective compared to other packaging materials. It is lightweight, which reduces transportation costs, and can be easily mass-produced. The cost-effectiveness of plastic packaging makes it an attractive option for manufacturers and helps keep the overall product price competitive. While plastic packaging has faced criticism for its environmental impact, it still dominates the market due to its practical benefits. However, there is a growing focus on sustainable packaging solutions. Many manufacturers are making efforts to use recycled or recyclable plastics, incorporate biodegradable materials, or explore alternative eco-friendly packaging options to mitigate environmental concerns. In the future, paper-based packaging is expected to grow at the highest CAGR rate. Sustainability and environmental considerations are becoming increasingly important for consumers. Paper-based packaging is often perceived as more eco-friendly compared to plastic packaging. It is renewable, recyclable, and biodegradable, making it a preferred choice for consumers who prioritise environmental sustainability.

Based on the distribution channel, it includes supermarkets and hypermarkets, convenience stores, specialty stores, online, and others. In Europe, supermarkets and hypermarkets are leading the market for flavoured milk. Supermarkets and hypermarkets offer a wide variety of products, including flavoured milk, catering to the diverse preferences of consumers. These retail formats typically have dedicated dairy sections where consumers can find a range of flavoured milk options from different brands, flavours, and packaging sizes. The extensive product selection allows consumers to choose according to their taste preferences and dietary requirements. There are several hypermarkets and supermarkets that offer the various flavours of milk: Carrefour, Tesco, Lidl, and Aldi. In the future, the online segment is expected to grow at the highest CAGR rate. There are several online retailers that sell flavoured milk in the Europe region: Amazon, Tesco Online, Carrefour Online, and Ocado. Some key government bodies and organisations involved in the regulation and promotion of dairy products in Europe, The European Commission is responsible for formulating and implementing policies and regulations related to food safety and consumer protection across the European Union (EU). It sets standards and regulations that govern the production, marketing, and labelling of dairy products, including flavoured milk, within Europe. The European Dairy Association (EDA) is an industry association that represents the interests of the European dairy sector. While not a government association, it works closely with various stakeholders, including government bodies, to promote the interests of the dairy industry and ensure the highest standards of quality, safety, and sustainability in dairy products.

In Europe, flavoured milk consumption can vary among different age groups. Children (ages 4-12), Flavoured milk is particularly popular among children in this age group. The sweet and appealing flavours, such as chocolate, strawberry, and vanilla, make it a favoured choice for kids. Parents often choose flavoured milk as a nutritious and enjoyable beverage option for their children. Adolescents and teenagers (ages 13-19), Flavoured milk continues to be consumed by adolescents and teenagers in Europe. This age group may have a preference for a wider variety of flavours and may opt for healthier options, such as low-fat or reduced-sugar flavoured milk, to align with their changing dietary preferences. Young Adults (ages 20-35), flavoured milk also appeals to young adults in Europe. This age group often seeks convenient and tasty beverages, and flavoured milk provides a refreshing and nutritious option. Young adults may appreciate the flavours as well as the added nutritional benefits of milk, such as calcium and protein.

Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Europe flavoured Milk market with its value and forecast along with its segments
• Country-wise Flavoured Milk market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Germany
• UK
• France
• Italy
• Spain
• Russia

By Products Type

• Dairy-Based
• Plant-Based

By Packaging types

• Plastic Packaging
• Paper-Based Packaging
• Glass Packaging
• Metal Packaging

By Distribution Channel

• Supermarket and Hypermarket
• Convenience Stores
• Speciality Stores
• Online
• Others

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.