Europe Non-sugar Sweeteners Market Outlook, 2028

Europe is facing a significant obesity and diabetes epidemic. The World Health Organization (WHO) estimates that nearly 60% of the European population is overweight and diabetes cases are on the rise. Non-sugar sweeteners play a crucial role in managing weight and blood sugar levels, making them a popular choice among health-conscious consumers. The market offers a diverse range of non-sugar sweeteners, including natural sweeteners like stevia, monk fruit, erythritol, and xylitol, as well as artificial sweeteners like aspartame, sucralose, and saccharin. This wide array of options allows consumers and manufacturers to choose sweeteners that best suit their taste preferences and specific product requirements. Weight management and sugar reduction campaigns have gained significant traction in Europe due to rising concerns over obesity and related health issues. Non-sugar sweeteners enable consumers to reduce their caloric intake and sugar consumption while still enjoying sweet-tasting products. Manufacturers and research institutions are investing in research and development to discover new sweeteners, improve existing ones, and explore innovative applications. This commitment to continuous improvement has led to breakthroughs in sweetener technology, expanding the market's potential. Positive media coverage and celebrity endorsements have influenced consumer perceptions of non-sugar sweeteners. Endorsements by popular figures and health experts have acted as powerful marketing tools, driving consumer interest in these products. Non-sugar sweeteners are increasingly available in vending machines, including those in schools, universities, and workplaces. These machines offer consumers healthier beverage and snack options with reduced sugar content.

According to the research report, Europe Non-Sugar Sweetener Market Outlook, 2028 the market is anticipated to add USD 1.60 Billion from 2023 to 2028. Europe is one of the leading markets for non-sugar sweeteners globally. Its strong food and beverage industry, health-conscious consumer base, and supportive regulatory environment have contributed to the market's growth. Stevia, a natural sweetener derived from the leaves of the stevia plant, has gained immense popularity in Europe. It is approved as a food additive in the European Union and is widely used in various food and beverage products. Europe's sugar-free gum market has been significantly impacted by the adoption of erythritol as a sweetener. Erythritol's cooling effect and dental health benefits have made it a popular choice in chewing gum formulations. Certain non-sugar sweeteners, such as sucralose and acesulfame potassium, remain stable under high temperatures, making them suitable for use in cooking and baking applications. Non-sugar sweeteners are also finding applications in alcoholic beverages, including low-calorie cocktails, flavored spirits, and sugar-free mixers. This trend caters to consumers seeking healthier drinking options without compromising on taste. Non-sugar sweeteners, especially those like xylitol and erythritol, have been associated with dental health benefits. Their use in sugar-free chewing gum and mints promotes oral health by reducing the risk of tooth decay.

Based on the countries, United Kingdom country is leading the Europe Non-Sugar Sweetener Market with around 20% market share in 2022.

The UK's population has been increasingly prioritizing health and wellness, leading to a surge in demand for healthier food and beverage choices. Consumers are becoming more conscious of the adverse effects of excessive sugar consumption on their overall health, including the risk of obesity, diabetes, and dental problems. As a result, there is a growing trend towards reducing sugar intake and opting for low-calorie and sugar-free products. The UK government's initiatives to combat obesity and promote healthier diets have further propelled the adoption of non-sugar sweeteners in the food and beverage industry. The implementation of the Sugar Tax, for example, has incentivized companies to reformulate their products to reduce added sugar content, leading to increased use of non-sugar sweeteners as a viable solution. The UK's diverse population includes individuals with various cultural backgrounds and dietary preferences. Non-sugar sweeteners cater to a wide range of dietary needs, including vegetarian, vegan, halal, and kosher diets, making them inclusive choices for many consumers. The UK has seen a surge in fitness culture, with an increasing number of individuals engaging in regular exercise and active lifestyles. Non-sugar sweeteners are popular among fitness enthusiasts who seek to minimize added sugars while supporting their fitness goals.

The Artificial segment is expected to have the highest market share in the Europe Non-Sugar Sweetener Market based on the source.

Europe has approved the use of various artificial sweeteners for use in food and beverage products. These include widely recognized sweeteners such as aspartame, sucralose, saccharin, and acesulfame potassium (Ace-K). The availability of multiple approved options allows food and beverage manufacturers to choose the most suitable sweetener for their products. Artificial sweeteners are significantly sweeter than sucrose (table sugar), and a small quantity is enough to achieve the desired level of sweetness. This high sweetness intensity allows manufacturers to use smaller amounts of sweeteners, reducing production costs and caloric content in the final products. Artificial sweeteners do not raise blood glucose levels, making them safe for individuals with diabetes and those following low-carb diets. They allow people with specific dietary requirements to enjoy sweet-tasting products without affecting their blood sugar levels. Over the years, advancements in technology and research have led to improvements in the taste profiles of artificial sweeteners. Many formulations have reduced or eliminated the perceived aftertaste associated with some sweeteners, leading to increased consumer acceptance.

Low-Intensity Sweeteners are expected to have a market share of more than 20% in the Europe non-sugar sweetener industry by 2028, according to the type.

Europe is witnessing a significant shift towards health and wellness, with consumers actively seeking healthier food choices. The LIS segment caters to this trend by offering low-calorie and sugar-free sweeteners, which align with consumers' preferences for reduced-sugar and lower-calorie products. Diabetes is a major health concern in Europe, and the rising number of diabetic patients fuels the demand for diabetic-friendly products. LIS, which do not significantly affect blood glucose levels, are an appropriate choice for individuals with diabetes. Low-intensity sweeteners are favoured by individuals following low-carb and ketogenic diets, as they allow for sweetening without impacting carbohydrate intake. The popularity of these diets in Europe boosts the demand for LIS in various food and beverage products. Low-intensity sweeteners find application in various healthcare products, such as oral care and medicinal formulations, where sweetness is desired without contributing to dental cavities or raising blood sugar levels.

Based on the product type, Nutritive are growing more than 6.5% CAGR by 2023-28 in the Europe Non-Sugar Sweetener Market.

Nutritive sweeteners are often associated with health benefits, especially when they are derived from natural sources. For example, honey is known for its potential antibacterial and antioxidant properties. As consumers seek healthier alternatives to refined sugars, nutritive sweeteners are perceived as a better option. Some nutritive sweeteners, like honey and maple syrup, are sustainably sourced and align with consumers' preferences for environmentally friendly ingredients. The demand for sustainable and ethical products has grown in Europe, contributing to the popularity of nutritive sweeteners. Europe has an aging population that is becoming more health-conscious. Nutritive sweeteners appeal to this demographic, which seeks products aligned with their dietary and health goals. Some nutritive sweeteners, like honey, have been used for medicinal purposes in traditional medicine. The perception of nutritive sweeteners as natural remedies adds to their appeal among health-conscious consumers. Nutritive sweeteners derived from plants align with the growing interest in plant-based diets and ingredients. European consumers are increasingly opting for plant-derived sweeteners for ethical and environmental reasons.

Based on the application, Pharmaceutical is expected to attain a market size of more than USD 450 Million by 2028 in the Europe Non-Sugar Sweetener Market.

Inhalable medications can have a bitter or unpleasant taste due to the active pharmaceutical ingredients (APIs) they contain. Inhaling a medication with an unpleasant taste can be distressing for patients, particularly children and elderly individuals. Non-sugar sweeteners, such as sucralose, aspartame, or steviol glycosides, are added to inhalable pharmaceuticals to improve palatability and make the medication more tolerable for patients. Some medications delivered through nebulizers can trigger the cough reflex in patients. Non-sugar sweeteners have a soothing effect on the respiratory tract, which can help reduce coughing during inhalation. By providing a mild sweetness, the inclusion of non-sugar sweeteners can counteract any potential irritation caused by the APIs. Children and elderly patients are often more sensitive to taste and may find inhaling bitter medications challenging. Non-sugar sweeteners are especially beneficial in pediatric and geriatric populations to make the medication more appealing and facilitate better administration.

Market Players Insights

The market is highly fragmented with large number of key players present across the North America value chain. Key industry participants include Cargill, Incorporated, The Archer-Daniels-Midland Company, Tate & Lyle PLC, Ingredion Incorporated, Ajinomoto Co., Inc, Celanese Corporation, DuPont de Nemours, Inc., International Flavors & Fragrances(IFF), Roquette , Royal DSM N.V., Dohler Group SE, Hermes Sweeteners Ltd, JK Sucralose Inc., The Real Stevia Company.

Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Europe Non-Sugar Sweeteners with its value and forecast along with its segments
• Country-wise Non-Sugar Sweeteners market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Germany
• United Kingdom
• France
• Italy
• Spain
• Russia

By Source

• Artificial
• Sugar Alcohol
• Natural

By Type

• High-Intensity Sweeteners
• High Fructose Syrup
• Low-Intensity Sweeteners

By product Type

• Non- Nutritive
• Nutritive

By Application

• Food & Beverages (Bakery, Confectionery, Dairy, Juices, Functional Drinks, Carbonated Drinks)
• Nutrition and Health Supplements
• Pharmaceuticals
• Cosmetics and Personal Care

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations and organisations related to the Non-Sugar Sweeteners industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.