Europe Virtual Fitting Room Market Size, Share & Industry Trends Analysis Report By End-use, By Component (Software (Cloud and On-premise), Hardware and Services), By Application, By Country and Growth Forecast, 2023 - 2030

The Europe Virtual Fitting Room Market should witness market growth of 22.7% CAGR during the forecast period (2023-2030).

Demand in the market is anticipated to increase due to the desire to decrease returns and improve customer satisfaction by giving a more accurate picture of the product and its fit. Additionally, throughout the forecast period, the market is anticipated to have many development prospects due to the need to meet consumers' customized wants to thrive in a highly competitive environment.

In this age of the selfie generation, every company and shop are moving forward to increase their visibility. The retail sector uses these technologies to provide consumers with improved experiences across all product categories, including clothing, cosmetics, shoes, furniture, and auto purchases. Customers are prepared for this technologically advanced future when AI collects customer biometric data, and an interactive mirror will serve as their 'best fashion advisor.'
In the retail industry throughout Europe, augmented reality technologies are frequently employed. Applications created on top of augmented reality technology allow users to learn more about a product before purchasing. Customers now have additional tools for navigating around shops due to digitalization, such as utilizing shopping lists that can be shared between users and are structured according to the aisles in the individual stores in Europe. The usage of digital technologies, which allow cash payments to be replaced by digital payments, has also increased. The region's market may have substantial development opportunities due to its thriving retail sector and increased acceptance of digital technology.

The Germany market dominated the Europe Virtual Fitting Room Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $1,526.4 million by 2030. The UK market is estimated to grow at a CAGR of 21.7% during (2023-2030). Additionally, The France market would exhibit a CAGR of 23.7% during (2023-2030).

Based on End-use, the market is segmented into Virtual Store and Physical Store. Based on Component, the market is segmented into Software (Cloud and On-premise), Hardware and Services. Based on Application, the market is segmented into Apparel, Eyewear, Footwear, Beauty & Cosmetic and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Zugara Inc., Sizebay (Bossanova Investimentos), Magic Mirror, Zalando SE (Fision AG), MemoMi Labs Inc. (Walmart Inc.), SenseMI Smart Solutions (Viubox), Else Corp Srl, FXGear Inc., Metail Limited (TAL Apparel), and Snap, Inc. (Fit Analytics).

Scope of the Study

By End-use

• Virtual Store
• Physical Store

By Component

• Software
  • Cloud
  • On-premise
• Hardware
• Services

By Application

• Apparel
• Eyewear
• Footwear
• Beauty & Cosmetic
• Others

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Key Market Players

List of Companies Profiled in the Report:

• Zugara Inc.
• Sizebay (Bossanova Investimentos)
• Magic Mirror
• Zalando SE (Fision AG)
• MemoMi Labs Inc. (Walmart Inc.)
• SenseMI Smart Solutions (Viubox)
• Else Corp Srl
• FXGear Inc.
• Metail Limited (TAL Apparel)
• Snap, Inc. (Fit Analytics)

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