Europe Drinkable Yogurt Market Outlook, 2028

The European drinkable yoghurt market has experienced steady growth in recent years. Factors such as increasing consumer preference for convenient and healthy on-the-go options, rising awareness of the health benefits of yoghurt, and product innovation have contributed to market expansion. Europe consists of diverse countries with unique dietary habits and preferences. The popularity of drinkable yoghurt varies across different regions, influenced by cultural factors, local tastes, and traditional dairy consumption habits. The growing demand for healthier snack foods and probiotic foods among health-conscious consumers, including adults and children, is the primary driver of the market. Drinkable yoghurt fortified with omega 3, aloe vera, plant sterols, and soy isoflavones, among other formulated functional products with new flavours, has also contributed to the expansion of the global market. Moreover, the locale's developing populace has unequivocally contributed to the development of sans-dairy yoghurts, and the quantity of flavour mixes accessible in the yoghurt market, like coconut, cranberry, pineapple, strawberry, and others, is additionally speeding up the market for enhanced sans-dairy yoghurts at a quicker pace. Similar to other regions, Europe has witnessed a growing focus on health and wellness, leading to increased demand for nutritious and functional food options. Drinkable yoghurt, with its perceived health benefits and convenience, aligns well with these trends. European consumers have a strong preference for organic and natural products, including drinkable yoghurt. Many European brands and manufacturers emphasise the use of organic ingredients, minimal processing, and no artificial additives in their drinkable yoghurt offerings. Drinkable yoghurt is commonly consumed as a breakfast or snack option in Europe. It is often seen as a quick and nutritious choice to start the day or to have on-the-go, reflecting the region's breakfast and snacking culture.

According to the research report, Europe Drinkable Yoghurt Market Outlook, 2028, the Europe Drinkable Yoghurt market is anticipated to add over USD 5.09 billion in market size from 2023 to 2028. Drinkable yoghurt fits in well with the health and wellness trends that are prevalent in Europe. It is thought to be a nutritious and easy option that is high in protein, probiotics, vitamins, and minerals that are good for digestion, gut health, and overall well-being. Due to the shift in lifestyle, the majority of people are experiencing health issues like obesity, heart problems, and others. Yoghurt has advantages, which are expanding the interest in yoghurt in the eating routine. The popularity of plant-based diets and the increasing number of consumers seeking dairy alternatives have led to a growing demand for plant-based drinkable yoghurts in Europe. Brands are introducing innovative formulations using plant-based milks such as soy, almond, oat, and coconut to cater to this trend. Based on the category segment, which includes dairy-based and non-dairy-based/vegan, in the European market, dairy-based has the highest market share. Europe has a well-established custom of dairy utilisation, including yoghurt. Milk and yoghurt, two dairy products, are deeply ingrained in the diet and culture of Europe. Shoppers in Europe have grown up with dairy-based items and have developed a taste for them. Dairy-based drinkable yoghurt offers a creamy and rich texture that many consumers find appealing. The natural tanginess and flavour of dairy-based yoghurt, along with its smooth consistency, contribute to its popularity among European consumers. With a large number of dairy farms and processing facilities, Europe has a robust dairy industry. Drinkable yoghurt is one dairy-based product that is made possible by this infrastructure. The market dominance of dairy-based drinkable yoghurt is made easier by the availability of a consistent and dependable supply of dairy ingredients.

Here are some technical advancement in the processing of drinkable yoghurt in the European market, including the Advances in fermentation and culturing techniques have allowed for more precise control over the yoghurt-making process. Manufacturers use specific starter cultures and fermentation parameters to achieve the desired flavour, texture, and consistency in drinkable yoghurts. Traditional batch processing methods have been gradually replaced by continuous processing systems in some European yoghurt manufacturing facilities. These systems offer increased efficiency, reduced processing time, and improved product consistency. Aseptic processing and packaging technologies are increasingly utilised in the production of drinkable yoghurt. Aseptic processing involves heating the yoghurt to a high temperature for a short period to kill bacteria, followed by packaging in sterile containers, which helps to maintain product freshness and extend shelf life without the need for refrigeration.

Based on the types segment, which includes flavoured and plain, In Europe, flavoured drinkable yoghurt has the highest market share. Drinkable yoghurts with flavours come in a wide variety of flavours to suit the preferences of different customers. Europeans appreciate being able to select from a wide selection of flavours, including fruit flavours, vanilla, chocolate, and other unusual combinations. The flavour of flavoured drinkable yoghurt enhances the overall taste experience by adding a hint of sweetness or tanginess. Flavoured drinkable yoghurts tend to be more appealing to younger consumers, including children and teenagers. The vibrant colours, fun packaging, and fruity flavours make them attractive and enjoyable options for younger palates. Based on the packaging types segment, which includes cups, bottles, Tetra Packs, and pouches, in Europe the cup packaging types have the highest market share. Plastic cups are widely used in the European drinkable yoghurt market. They are lightweight, durable, and provide a convenient and portable option for consumers. Plastic cups are often transparent or semi-transparent, allowing consumers to see the product inside. Based on the distribution channel, it includes supermarkets and hypermarkets, convenience stores, specialty stores, online stores, and others. In Europe, supermarkets and hypermarkets are leading the market. There are several supermarkets and hypermarkets that offer drinkable yoghurt in Europe, including Tesco, Carrefour, Edeka, and more. In the future, the online segment is expected to grow at the highest CAGR rate due to the convenience that online shopping offers as consumers can browse and purchase drinkable yoghurt from the comfort of their homes or on-the-go. It eliminates the need to visit physical stores, saving time and effort. There are several online channels that offer drinkable yoghurt, including Amazon, Ocado, Tesco, and more.

There are several opportunities and constraints in Europe. The drinkable yoghurt market, which includes the drinkable yoghurt market, faces competition from other alternative beverages such as smoothies, functional drinks, and plant-based milk alternatives. Manufacturers need to differentiate their products and effectively communicate the unique benefits of drinkable yoghurt to stand out in a crowded market. Consumer use of dairy products has increased more quickly. One of the key drivers of the expansion of the dairy sector is the rising demand for yoghurt. Yoghurt consumption will decrease nonetheless as lactose sensitivity rates rise. When someone has lactose intolerance, their ability to properly digest the lactose found in dairy products is hindered. The prevalence of lactose intolerance has increased throughout society. While drinkable yoghurt has a strong consumer base in Europe, there are still segments of the population who may not prefer the taste or texture of yoghurt-based beverages. Manufacturers need to address these preferences by developing appealing flavours, improving texture, and educating consumers about the benefits and versatility of drinkable yoghurt. The European market experiences seasonal variations in demand for drinkable yoghurt, with higher consumption during warmer months. Manufacturers need to plan production and marketing strategies accordingly to manage fluctuations in demand.

Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Europe Drinkable Yogurt market with its value and forecast along with its segments
• Country-wise Drinkable Yogurt market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Germany
• UK
• France
• Italy
• Spain
• Russia

By Category

• Dairy - Based Yogurt
• Non - Dairy Based / Vegan Yogurt

By Packaging types

• Cup
• Bottles
• Tetra Pack
• Pouches

By Distribution Channel

• Supermarket and Hypermarket
• Convenience Stores
• Speciality Stores
• Online
• Others

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Artificial Lawn industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.