Frozen Potato Market Report 2026

The frozen potato market size has grown steadily in recent years. It will grow from $69.81 billion in 2025 to $73.04 billion in 2026 at a compound annual growth rate (CAGR) of 4.6%. The growth in the historic period can be attributed to expansion of quick service restaurants, rising consumption of convenience foods, growth of cold chain infrastructure, increasing urbanization, availability of large-scale potato processing facilities.

The frozen potato market size is expected to see steady growth in the next few years. It will grow to $87.65 billion in 2030 at a compound annual growth rate (CAGR) of 4.7%. The growth in the forecast period can be attributed to increasing demand from foodservice and horeca sectors, rising adoption of sustainable freezing practices, expansion of frozen food retail channels, growing preference for consistent quality products, increasing investments in cold storage logistics. Major trends in the forecast period include increasing demand for ready-to-cook frozen potato products, rising adoption of advanced freezing technologies, expansion of private label frozen potato offerings, growing focus on extended shelf-life solutions, enhanced use of automated processing lines.

The expanding fast food industry is expected to drive the growth of the frozen potato market in the coming years. The fast food industry represents the segment of the food service sector dedicated to offering quick-service meals and snacks to consumers. Frozen potatoes are extensively used in fast food operations because of their convenience, uniform quality, and extended shelf life compared to fresh potatoes, making them well suited to high-volume food service environments. For example, in 2023, according to Budget Branders, a US-based food and beverage company, approximately $200 billion was spent annually on fast food in the United States, with spending projected to rise to $931.7 billion by 2027. In addition, around 50 million Americans consume fast food every day. Therefore, the continued expansion of the fast food industry is fueling the growth of the frozen potato market.

Leading companies operating in the frozen potato market are concentrating on the development of air-fryer-optimized frozen fries to improve convenience and support healthier cooking methods. Air-fryer-optimized fries are frozen potato products specifically designed to achieve a crispy, restaurant-style texture when prepared using hot circulating air, allowing faster cooking with little to no oil and reduced fat content. For instance, in April 2024, McCain Foods Limited, a Canada-based frozen food company and the world’s largest producer of frozen potato products, launched its Air Fryer range in the UK. This product line was created specifically for air fryers and includes deep-ridge crinkle fries and French fries that cook in approximately eight minutes and five minutes, respectively, delivering a crispy exterior and fluffy interior with minimal preparation. The Air Fryer range enhances at-home convenience, provides a healthier alternative to traditional deep frying, and addresses rising consumer demand for quick, restaurant-style snacks prepared at home.

In October 2025, J.R. Simplot Company, a US-based agribusiness and food manufacturing firm, acquired Clarebout Potatoes for an undisclosed amount. Through this acquisition, Simplot sought to broaden its global footprint and significantly strengthen its frozen potato supply capabilities across Europe. Clarebout Potatoes NV is a Belgium-based manufacturer of frozen potato products, specializing in frozen fries and potato specialties for global retail, food service, and private-label markets.

Major companies operating in the frozen potato market are McCain Foods Limited, Lamb Weston Holdings Inc., J R Simplot Company, Aviko Holding B V, Farm Frites International B V, Agristo NV, Cavendish Farms, Mydibel Group, Pohjolan Peruna Oy, AGRARFROST GmbH & Co KG, Oerlemans Foods B V, Bonduelle SA, 11er Nahrungsmittel GmbH, Clarebout Potatoes, Albert Bartlett and Sons, Ardo AG, Seneca Foods Corporation, Landun Foods, Goya Foods, Pizzoli Foods Corporation.

Asia-Pacific was the largest region in the frozen potato market in 2025. The regions covered in the frozen potato market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the frozen potato market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The frozen potatoes market consists of sales of french fries, hash browns, tater tots, potato wedges, mashed potatoes, potato pancakes, and potato puffs. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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