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Functional Water Market by Product Type, Packaging Type, End User, Distribution Channel - Global Forecast to 2030- Product Image
Functional Water Market by Product Type, Packaging Type, End User, Distribution Channel - Global Forecast to 2030- Product Image
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Functional Water Market by Product Type, Packaging Type, End User, Distribution Channel - Global Forecast to 2030

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    Report

  • 198 Pages
  • May 2025
  • Region: Global
  • 360iResearch™
  • ID: 5715610
UP TO OFF until Dec 31st 2025
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The global functional water market is rapidly adapting to evolving consumer wellness priorities, sustainability concerns, and regulatory challenges. Senior decision-makers must understand the strategic drivers shaping this sector as innovation, technology, and regional dynamics converge to redefine competitive advantage.

Market Snapshot: Functional Water Market Growth

The functional water market expanded from USD 20.74 billion in 2024 to USD 23.23 billion in 2025, demonstrating steady momentum. Projections indicate further expansion at a CAGR of 11.54%, with the market expected to reach USD 39.95 billion by 2030. This surge reflects increased consumer interest in targeted hydration offerings over traditional beverages, driven by demand for solutions supporting immunity, performance, and wellness. Brand competition is intensifying, fostering scientific claims and premium positioning within both established and emerging brands. Supply chain dynamics and environmental considerations are influencing every stage from ingredient sourcing to recyclable packaging implementation.

Scope & Segmentation

  • Product Types: Alkaline, collagen, detox, electrolyte, mineral, molecular hydrogen, oxygen, and vitamin waters all cater to distinct functionality preferences and lifestyle requirements.
  • Packaging Types: Choices include glass and PET bottles for mainstream and premium retail; aluminum cans address portable, eco-driven scenarios; stand-up pouches ensure compact convenience for travel and active consumers.
  • End User Segments: Adults gravitate toward value-added hydration; children are introduced through vitamin-fortified, low-sugar alternatives in snack and school channels; elderly consumers seek digestive and bone health formulations.
  • Distribution Channels: Convenience stores drive impulse purchases; health and wellness stores facilitate discovery; online retail supports subscriptions; pharmacies uphold product trust; supermarkets and hypermarkets maximize reach.
  • Regional Coverage: Analysis spans the Americas (including major US states, Canada, Mexico, Brazil, Argentina), Europe, Middle East & Africa (with key markets such as UK, Germany, UAE, Nigeria), and Asia-Pacific (highlighting China, India, Japan, Southeast Asia, and others).
  • Company Developments: The report examines strategies from leading global corporations and innovative startups, including The Coca-Cola Company, PepsiCo, Nestlé, Danone, Suntory, Keurig Dr Pepper, Asahi Group, Nongfu Spring, Talking Rain Beverage, and Tingyi.

Key Takeaways for Senior Leaders

  • Consumer preferences are shifting from general hydration to specialized, benefit-oriented water formulations, prompting portfolio diversification across major beverage players.
  • Packaging innovation is integral to both sustainability objectives and market differentiation, with eco-friendly materials and formats influencing retail positioning and consumer perception.
  • Digital marketing and direct-to-consumer channels are accelerating consumer education, engagement, and recurring purchases, particularly among younger and health-conscious demographic segments.
  • Established brands and agile startups are using R&D partnerships and clinical validation to support scientific claims and strengthen product credibility with discerning buyers.
  • Sustainability, including recyclable packaging and circular economy models, has become a core element of operational strategy as environmental awareness increases among purchasers.

Tariff Impact: Navigating the 2025 US Policy Shift

The introduction of new US tariffs in 2025 is reshaping the cost landscape for functional water producers, particularly those reliant on imported components such as aluminum cans, specialty glass, and additives. To address increased input expenses, companies are localizing production, forming strategic partnerships with domestic suppliers, and diversifying vendor networks. These adaptive strategies are focused on preserving supply chain resilience and margin stability as global trade conditions evolve.

Methodology & Data Sources

This market analysis deploys a blended research approach, utilizing both secondary and primary data. Key sources include systematic reviews of industry publications, regulatory documentation, and supply chain databases, complemented by structured interviews with senior executives, packaging specialists, and retail buyers. Triangulation and peer review processes ensure consistency, objectivity, and data credibility.

Why This Report Matters

  • Provides decision-makers with clear visibility into functional water market drivers, consumer trends, and regulatory shifts, enabling swift strategic pivots.
  • Delivers actionable segmentation and regional insights to support opportunity mapping, risk mitigation, and resource allocation across portfolios.
  • Supports data-driven strategy formulation by distilling complex industry developments into concise, outcome-focused guidance.

Conclusion

The functional water market stands at the intersection of innovation, consumer demand, and regulatory evolution. Executives equipped with reliable data and forward-looking insights will be positioned to realize growth, resilience, and leadership in an increasingly competitive landscape.

 

Additional Product Information:

  • Purchase of this report includes 1 year online access with quarterly updates.
  • This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website.

Table of Contents

1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Rising health consciousness among the consumers worldwide
5.1.1.2. Increased consumption by athletes and fitness enthusiasts
5.1.2. Restraints
5.1.2.1. High cost of functional water and incidences of product recall
5.1.3. Opportunities
5.1.3.1. Celebrity endorsements and advancements in packaging material
5.1.3.2. Increasing availability on eCommerce platforms
5.1.4. Challenges
5.1.4.1. Environmental concerns associated with recycling of bottles
5.2. Market Segmentation Analysis
5.2.1. Product: Ability of various flavored water products to cater to diverse consumer preferences
5.2.2. Type: Nutritional benefits of functional water driving consumption of various functional water products
5.2.3. Packaging: Various packaging materials to support the storage requirements of flavored water
5.2.4. Distribution channel: Availability of various flavored water products through rising number of distribution channels
5.3. Porter’s Five Forces Analysis
5.3.1. Threat of New Entrants
5.3.2. Threat of Substitutes
5.3.3. Bargaining Power of Customers
5.3.4. Bargaining Power of Suppliers
5.3.5. Industry Rivalry
5.4. PESTLE Analysis
5.4.1. Political
5.4.2. Economic
5.4.3. Social
5.4.4. Technological
5.4.5. Legal
5.4.6. Environmental
6. Functional Water Market, by Product
6.1. Introduction
6.2. Flavored Functional Water
6.3. Unflavored Functional Water
7. Functional Water Market, by Type
7.1. Introduction
7.2. Botanicals
7.3. Minerals
7.4. Oxygen
7.5. Proteins
7.6. Vitamins
8. Functional Water Market, by Packaging
8.1. Introduction
8.2. Can
8.3. PET Bottles
9. Functional Water Market, by Distribution Channel
9.1. Introduction
9.2. Offline
9.2.1. Convenience Stores
9.2.2. Specialty Stores
9.2.3. Supermarket/Hypermarket
9.3. Online
10. Americas Functional Water Market
10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States
11. Asia-Pacific Functional Water Market
11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam
12. Europe, Middle East & Africa Functional Water Market
12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom
13. Competitive Landscape
13.1. Market Share Analysis, 2023
13.2. FPNV Positioning Matrix, 2023
13.3. Competitive Scenario Analysis
13.3.1. Lurgan's Classic Mineral Water to Invest GBP 3.4 Million, Creating 16 Jobs
13.3.2. Lemon Perfect Introduces Refreshing Twist to Lineup with New Watermelon Flavor
13.3.3. vitaminwater Introduces Two New Flavors and Innovative Reformulation of Zero Sugar Lineup
13.3.4. Centr and Kyowa Hakko Launch Functional Water
13.3.5. CENTR Brands Announces New Online Store & Launch of CENTR Enhanced Functional Sparkling Water
13.3.6. Karma Water Debuts Direct-To-Consumer Hydration Kits
13.3.7. Smart Soda Announces Global Launch Mergers and Acquisitions
13.3.8. EARI Beverage Group Acquires Blossom Botanical Water Brand
13.3.9. Flow Beverage Corp. Launches Vitamin-Infused Water in Three Delicious Flavors
13.3.10. The Alkaline Water Company Expands Production with AZ Custom Bottled Water, LLC
13.3.11. Nirvana Water Sciences Introduces New Functional Water
13.3.12. OHMG Revamps Functional Water Range to Contain Three Types of Magnesium
13.3.13. Liquid Death Raises USD 75 Million in Funding Round that Values Water Brand at More Than USD 500 Million
List of Figures
FIGURE 1. FUNCTIONAL WATER MARKET RESEARCH PROCESS
FIGURE 2. FUNCTIONAL WATER MARKET SIZE, 2023 VS 2030
FIGURE 3. GLOBAL FUNCTIONAL WATER MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. GLOBAL FUNCTIONAL WATER MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 5. GLOBAL FUNCTIONAL WATER MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. GLOBAL FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
FIGURE 7. GLOBAL FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 8. GLOBAL FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
FIGURE 9. GLOBAL FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 10. GLOBAL FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2023 VS 2030 (%)
FIGURE 11. GLOBAL FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 12. GLOBAL FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
FIGURE 13. GLOBAL FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 14. AMERICAS FUNCTIONAL WATER MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 15. AMERICAS FUNCTIONAL WATER MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 16. UNITED STATES FUNCTIONAL WATER MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 17. UNITED STATES FUNCTIONAL WATER MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 18. ASIA-PACIFIC FUNCTIONAL WATER MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 19. ASIA-PACIFIC FUNCTIONAL WATER MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 20. EUROPE, MIDDLE EAST & AFRICA FUNCTIONAL WATER MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 21. EUROPE, MIDDLE EAST & AFRICA FUNCTIONAL WATER MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 22. FUNCTIONAL WATER MARKET SHARE, BY KEY PLAYER, 2023
FIGURE 23. FUNCTIONAL WATER MARKET, FPNV POSITIONING MATRIX, 2023
List of Tables
TABLE 1. FUNCTIONAL WATER MARKET SEGMENTATION & COVERAGE
TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
TABLE 3. GLOBAL FUNCTIONAL WATER MARKET SIZE, 2018-2030 (USD MILLION)
TABLE 4. GLOBAL FUNCTIONAL WATER MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
TABLE 5. GLOBAL FUNCTIONAL WATER MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 6. FUNCTIONAL WATER MARKET DYNAMICS
TABLE 7. GLOBAL FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 8. GLOBAL FUNCTIONAL WATER MARKET SIZE, BY FLAVORED FUNCTIONAL WATER, BY REGION, 2018-2030 (USD MILLION)
TABLE 9. GLOBAL FUNCTIONAL WATER MARKET SIZE, BY UNFLAVORED FUNCTIONAL WATER, BY REGION, 2018-2030 (USD MILLION)
TABLE 10. GLOBAL FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 11. GLOBAL FUNCTIONAL WATER MARKET SIZE, BY BOTANICALS, BY REGION, 2018-2030 (USD MILLION)
TABLE 12. GLOBAL FUNCTIONAL WATER MARKET SIZE, BY MINERALS, BY REGION, 2018-2030 (USD MILLION)
TABLE 13. GLOBAL FUNCTIONAL WATER MARKET SIZE, BY OXYGEN, BY REGION, 2018-2030 (USD MILLION)
TABLE 14. GLOBAL FUNCTIONAL WATER MARKET SIZE, BY PROTEINS, BY REGION, 2018-2030 (USD MILLION)
TABLE 15. GLOBAL FUNCTIONAL WATER MARKET SIZE, BY VITAMINS, BY REGION, 2018-2030 (USD MILLION)
TABLE 16. GLOBAL FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 17. GLOBAL FUNCTIONAL WATER MARKET SIZE, BY CAN, BY REGION, 2018-2030 (USD MILLION)
TABLE 18. GLOBAL FUNCTIONAL WATER MARKET SIZE, BY PET BOTTLES, BY REGION, 2018-2030 (USD MILLION)
TABLE 19. GLOBAL FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 20. GLOBAL FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
TABLE 21. GLOBAL FUNCTIONAL WATER MARKET SIZE, BY CONVENIENCE STORES, BY REGION, 2018-2030 (USD MILLION)
TABLE 22. GLOBAL FUNCTIONAL WATER MARKET SIZE, BY SPECIALTY STORES, BY REGION, 2018-2030 (USD MILLION)
TABLE 23. GLOBAL FUNCTIONAL WATER MARKET SIZE, BY SUPERMARKET/HYPERMARKET, BY REGION, 2018-2030 (USD MILLION)
TABLE 24. GLOBAL FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 25. GLOBAL FUNCTIONAL WATER MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
TABLE 26. AMERICAS FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 27. AMERICAS FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 28. AMERICAS FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 29. AMERICAS FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 30. AMERICAS FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 31. AMERICAS FUNCTIONAL WATER MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 32. ARGENTINA FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 33. ARGENTINA FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 34. ARGENTINA FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 35. ARGENTINA FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 36. ARGENTINA FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 37. BRAZIL FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 38. BRAZIL FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 39. BRAZIL FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 40. BRAZIL FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 41. BRAZIL FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 42. CANADA FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 43. CANADA FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 44. CANADA FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 45. CANADA FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 46. CANADA FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 47. MEXICO FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 48. MEXICO FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 49. MEXICO FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 50. MEXICO FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 51. MEXICO FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 52. UNITED STATES FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 53. UNITED STATES FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 54. UNITED STATES FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 55. UNITED STATES FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 56. UNITED STATES FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 57. UNITED STATES FUNCTIONAL WATER MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
TABLE 58. ASIA-PACIFIC FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 59. ASIA-PACIFIC FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 60. ASIA-PACIFIC FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 61. ASIA-PACIFIC FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 62. ASIA-PACIFIC FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 63. ASIA-PACIFIC FUNCTIONAL WATER MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 64. AUSTRALIA FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 65. AUSTRALIA FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 66. AUSTRALIA FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 67. AUSTRALIA FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 68. AUSTRALIA FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 69. CHINA FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 70. CHINA FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 71. CHINA FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 72. CHINA FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 73. CHINA FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 74. INDIA FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 75. INDIA FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 76. INDIA FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 77. INDIA FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 78. INDIA FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 79. INDONESIA FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 80. INDONESIA FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 81. INDONESIA FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 82. INDONESIA FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 83. INDONESIA FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 84. JAPAN FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 85. JAPAN FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 86. JAPAN FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 87. JAPAN FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 88. JAPAN FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 89. MALAYSIA FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 90. MALAYSIA FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 91. MALAYSIA FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 92. MALAYSIA FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 93. MALAYSIA FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 94. PHILIPPINES FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 95. PHILIPPINES FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 96. PHILIPPINES FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 97. PHILIPPINES FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 98. PHILIPPINES FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 99. SINGAPORE FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 100. SINGAPORE FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 101. SINGAPORE FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 102. SINGAPORE FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 103. SINGAPORE FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 104. SOUTH KOREA FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 105. SOUTH KOREA FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 106. SOUTH KOREA FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 107. SOUTH KOREA FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 108. SOUTH KOREA FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 109. TAIWAN FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 110. TAIWAN FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 111. TAIWAN FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 112. TAIWAN FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 113. TAIWAN FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 114. THAILAND FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 115. THAILAND FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 116. THAILAND FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 117. THAILAND FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 118. THAILAND FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 119. VIETNAM FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 120. VIETNAM FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 121. VIETNAM FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 122. VIETNAM FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 123. VIETNAM FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 124. EUROPE, MIDDLE EAST & AFRICA FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 125. EUROPE, MIDDLE EAST & AFRICA FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 126. EUROPE, MIDDLE EAST & AFRICA FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 127. EUROPE, MIDDLE EAST & AFRICA FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 128. EUROPE, MIDDLE EAST & AFRICA FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 129. EUROPE, MIDDLE EAST & AFRICA FUNCTIONAL WATER MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 130. DENMARK FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 131. DENMARK FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 132. DENMARK FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 133. DENMARK FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 134. DENMARK FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 135. EGYPT FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 136. EGYPT FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 137. EGYPT FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 138. EGYPT FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 139. EGYPT FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 140. FINLAND FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 141. FINLAND FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 142. FINLAND FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 143. FINLAND FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 144. FINLAND FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 145. FRANCE FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 146. FRANCE FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 147. FRANCE FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 148. FRANCE FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 149. FRANCE FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 150. GERMANY FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 151. GERMANY FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 152. GERMANY FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 153. GERMANY FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 154. GERMANY FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 155. ISRAEL FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 156. ISRAEL FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 157. ISRAEL FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 158. ISRAEL FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 159. ISRAEL FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 160. ITALY FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 161. ITALY FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 162. ITALY FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 163. ITALY FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 164. ITALY FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 165. NETHERLANDS FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 166. NETHERLANDS FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 167. NETHERLANDS FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 168. NETHERLANDS FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 169. NETHERLANDS FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 170. NIGERIA FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 171. NIGERIA FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 172. NIGERIA FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 173. NIGERIA FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 174. NIGERIA FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 175. NORWAY FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 176. NORWAY FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 177. NORWAY FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 178. NORWAY FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 179. NORWAY FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 180. POLAND FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 181. POLAND FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 182. POLAND FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 183. POLAND FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 184. POLAND FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 185. QATAR FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 186. QATAR FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 187. QATAR FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 188. QATAR FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 189. QATAR FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 190. RUSSIA FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 191. RUSSIA FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 192. RUSSIA FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 193. RUSSIA FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 194. RUSSIA FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 195. SAUDI ARABIA FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 196. SAUDI ARABIA FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 197. SAUDI ARABIA FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 198. SAUDI ARABIA FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 199. SAUDI ARABIA FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 200. SOUTH AFRICA FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 201. SOUTH AFRICA FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 202. SOUTH AFRICA FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 203. SOUTH AFRICA FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 204. SOUTH AFRICA FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 205. SPAIN FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 206. SPAIN FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 207. SPAIN FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 208. SPAIN FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 209. SPAIN FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 210. SWEDEN FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 211. SWEDEN FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 212. SWEDEN FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 213. SWEDEN FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 214. SWEDEN FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 215. SWITZERLAND FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 216. SWITZERLAND FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 217. SWITZERLAND FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 218. SWITZERLAND FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 219. SWITZERLAND FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 220. TURKEY FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 221. TURKEY FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 222. TURKEY FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 223. TURKEY FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 224. TURKEY FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 225. UNITED ARAB EMIRATES FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 226. UNITED ARAB EMIRATES FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 227. UNITED ARAB EMIRATES FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 228. UNITED ARAB EMIRATES FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 229. UNITED ARAB EMIRATES FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 230. UNITED KINGDOM FUNCTIONAL WATER MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
TABLE 231. UNITED KINGDOM FUNCTIONAL WATER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
TABLE 232. UNITED KINGDOM FUNCTIONAL WATER MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
TABLE 233. UNITED KINGDOM FUNCTIONAL WATER MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
TABLE 234. UNITED KINGDOM FUNCTIONAL WATER MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
TABLE 235. FUNCTIONAL WATER MARKET SHARE, BY KEY PLAYER, 2023
TABLE 236. FUNCTIONAL WATER MARKET, FPNV POSITIONING MATRIX, 2023

Samples

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Companies Mentioned

The companies profiled in this Functional Water market report include:
  • The Coca-Cola Company
  • PepsiCo, Inc.
  • Nestlé S.A.
  • Danone S.A.
  • Keurig Dr Pepper Inc.
  • Suntory Holdings Limited
  • Asahi Group Holdings, Ltd.
  • Nongfu Spring Co., Ltd.
  • Talking Rain Beverage Co.
  • Tingyi (Cayman Islands) Holding Corp.

Table Information

Report AttributeDetails
No. of Pages198
PublishedMay 2025
Forecast Period2025 - 2030
Estimated Market Value ( USD ) in 2025 $ 23.23 Billion
Forecasted Market Value ( USD ) by 2030 $ 39.95 Billion
Compound Annual Growth Rate11.5%
Regions CoveredGlobal
No. of Companies Mentioned11

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About the Functional Water Market

The Functional Water market is a subset of the Bottled Water industry, focusing on waters that are enhanced with additional ingredients such as vitamins, minerals, and other nutrients. These waters are marketed as providing health benefits, such as improved hydration, energy, and immunity. Functional Waters are typically packaged in single-serve bottles, and are often flavored with natural fruit juices or other ingredients. Functional Waters are becoming increasingly popular, as consumers seek out healthier alternatives to sugary drinks. They are often seen as a convenient way to get the benefits of vitamins and minerals, without having to take supplements. Some of the major companies in the Functional Water market include Nestle, PepsiCo, Coca-Cola, and Danone. Other smaller companies, such as Hint, Core, and Bai, are also gaining traction in the market. Show Less Read more

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