+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Homewares in Germany

  • PDF Icon

    Report

  • 25 Pages
  • May 2025
  • Region: Germany
  • Euromonitor International
  • ID: 2169105
Homewares in Germany experienced declining value sales in 2024, in a similar trend to other home and garden categories. To remain competitive and attractive to consumers, manufacturers focused on prioritising the use of eco-friendly materials in their products, increasingly embracing eco-conscious and sustainable practices in 2024.

The Homewares in Germany report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2029 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Dining, Kitchen.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Homewares market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sustainability and functionality drive innovation in local homewares in 2024
  • WMF and Zwilling drive growth through innovation, sustainability, and premium product expansion
  • Retailers prioritise affordability, exclusivity, and digital integration to sustain market relevance
PROSPECTS AND OPPORTUNITIES
  • Homewares faces decline as economic pressures curb discretionary spending
  • Material innovation and multifunctionality will drive homewares over forecast period
  • E-commerce in Germany will prioritise accessibility, AI-driven personalisation, and sustainability
CATEGORY DATA
  • Table 1 Sales of Homewares by Category: Value 2019-2024
  • Table 2 Sales of Homewares by Category: % Value Growth 2019-2024
  • Table 3 Sales of Homewares by Material: % Value 2019-2024
  • Table 4 NBO Company Shares of Homewares: % Value 2020-2024
  • Table 5 LBN Brand Shares of Homewares: % Value 2021-2024
  • Table 6 Distribution of Homewares by Format: % Value 2019-2024
  • Table 7 Forecast Sales of Homewares by Category: Value 2024-2029
  • Table 8 Forecast Sales of Homewares by Category: % Value Growth 2024-2029
HOME AND GARDEN IN GERMANY
EXECUTIVE SUMMARY
  • Home and garden in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for home and garden?
MARKET DATA
  • Table 9 Sales of Home and Garden by Category: Value 2019-2024
  • Table 10 Sales of Home and Garden by Category: % Value Growth 2019-2024
  • Table 11 NBO Company Shares of Home and Garden: % Value 2020-2024
  • Table 12 LBN Brand Shares of Home and Garden: % Value 2021-2024
  • Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2019-2024
  • Table 14 Distribution of Home and Garden by Format: % Value 2019-2024
  • Table 15 Distribution of Home and Garden by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Home and Garden by Category: Value 2024-2029
  • Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources