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Premium and Luxury Cars in Germany

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    Report

  • 19 Pages
  • March 2025
  • Region: Germany
  • Euromonitor International
  • ID: 4990898
Premium and luxury cars in Germany continued to record positive retail volume and value growth in 2024. Despite another challenging year, the inflation rate slowed, thereby improving confidence among premium and luxury car consumers. Nevertheless, overall demand remained below pre-pandemic levels in 2024.

The Premium and Luxury Cars in Germany report offers a comprehensive guide to the size and shape of the Premium and Luxury Cars market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Premium and Luxury Cars retailing along with the development of consumers’ shopping patterns. Forecasts to 2029 illustrate how the market is set to change

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Premium and Luxury Cars market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Despite challenges, sales of premium and luxury cars in Germany improves
  • Digitalisation supports online sales and AI development in the category
  • Local car manufacturers continue to drive category sales
PROSPECTS AND OPPORTUNITIES
  • Positive outlook with sustainability top of mind for consumers and manufacturers
  • Further development of autonomous vehicles likely to emerge in luxury segment
  • Despite consumers’ reservations and removal of incentives, premium and luxury electric vehicles offer growth potential
CATEGORY DATA
  • Table 1 Sales of Premium and Luxury Cars: Value 2019-2024
  • Table 2 Sales of Premium and Luxury Cars: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Premium and Luxury Cars: % Value 2019-2023
  • Table 4 LBN Brand Shares of Premium and Luxury Cars: % Value 2020-2023
  • Table 5 Forecast Sales of Premium and Luxury Cars: Value 2024-2029
  • Table 6 Forecast Sales of Premium and Luxury Cars: % Value Growth 2024-2029
LUXURY GOODS IN GERMANY
EXECUTIVE SUMMARY
  • Luxury goods in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for luxury goods?
MARKET DATA
  • Table 7 Sales of Luxury Goods by Category: Value 2019-2024
  • Table 8 Sales of Luxury Goods by Category: % Value Growth 2019-2024
  • Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2019-2024
  • Table 10 NBO Company Shares of Luxury Goods: % Value 2019-2023
  • Table 11 LBN Brand Shares of Luxury Goods: % Value 2020-2023
  • Table 12 Distribution of Luxury Goods by Format and Category: % Value 2024
  • Table 13 Forecast Sales of Luxury Goods by Category: Value 2024-2029
  • Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources