Key Highlights
- The spirits market consists of the sale of whiskey, vodka, brandy, liqueurs, rum, gin & genever, and others. The scope of others includes tequila & mezcal, local spirits, and non - alcoholic spirits drinks.
- The German spirits market recorded revenues of $19.05 billion in 2024, representing a negative compound annual growth rate (CAGR) of 0.8% between 2019-24.
- Market consumption volume increased with a CAGR of 1.0% between 2019-24, reaching a total of 530.6 million liters in 2024.
- The contraction of the German spirits market during 2019-24, as alcohol consumption in Germany has been declining, with per-capita intake gradually falling as consumers become more health-conscious and younger generations increasingly moderate their drinking, leading to reduced demand for traditional spirits categories.
Report Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the spirits market in Germany
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the spirits market in Germany
- Leading company profiles reveal details of key spirits market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Germany spirits market with five year forecasts
Reasons to Buy
- What was the size of the Germany spirits market by value in 2024?
- What will be the size of the Germany spirits market in 2029?
- What factors are affecting the strength of competition in the Germany spirits market?
- How has the market performed over the last five years?
- What are the main segments that make up Germany's spirits market?
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Diageo Plc
- Henkell & Co Sektkellerei KG
- Davide Campari-Milano NV
- Pernod Ricard SA

