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Spirits in Germany

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    Report

  • 40 Pages
  • December 2025
  • Region: Germany
  • MarketLine
  • ID: 6029042
Spirits in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The spirits market consists of the sale of whiskey, vodka, brandy, liqueurs, rum, gin & genever, and others. The scope of others includes tequila & mezcal, local spirits, and non - alcoholic spirits drinks.
  • The German spirits market recorded revenues of $19.05 billion in 2024, representing a negative compound annual growth rate (CAGR) of 0.8% between 2019-24.
  • Market consumption volume increased with a CAGR of 1.0% between 2019-24, reaching a total of 530.6 million liters in 2024.
  • The contraction of the German spirits market during 2019-24, as alcohol consumption in Germany has been declining, with per-capita intake gradually falling as consumers become more health-conscious and younger generations increasingly moderate their drinking, leading to reduced demand for traditional spirits categories.

Report Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the spirits market in Germany
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the spirits market in Germany
  • Leading company profiles reveal details of key spirits market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Germany spirits market with five year forecasts

Reasons to Buy

  • What was the size of the Germany spirits market by value in 2024?
  • What will be the size of the Germany spirits market in 2029?
  • What factors are affecting the strength of competition in the Germany spirits market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Germany's spirits market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the German spirits market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered during 2019-24?
7.5. What are the most popular brands in the German spirits market?
8 Company Profiles
8.1. Diageo Plc
8.2. Henkell & Co Sektkellerei KG
8.3. Davide Campari-Milano NV
8.4. Pernod Ricard SA
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher
List of Tables
Table 1: Germany spirits market value: $ million, 2019-24
Table 2: Germany spirits market volume: million liters, 2019-24
Table 3: Germany spirits market category segmentation: % share, by value, 2019-24
Table 4: Germany spirits market category segmentation: $ million, 2019-24
Table 5: Germany spirits market geography segmentation: $ million, 2024
Table 6: Germany spirits market distribution: % share, by volume, 2024
Table 7: Germany spirits market value forecast: $ million, 2024-29
Table 8: Germany spirits market volume forecast: million liters, 2024-29
Table 9: Germany spirits market share: % share, by volume, 2024
Table 10: Diageo Plc: Key Facts
Table 11: Diageo Plc: Annual Financial Ratios
Table 12: Diageo Plc: Key Employees
Table 13: Henkell & Co Sektkellerei KG: Key Facts
Table 14: Henkell & Co Sektkellerei KG: Key Employees
Table 15: Davide Campari-Milano NV: Key Facts
Table 16: Davide Campari-Milano NV: Annual Financial Ratios
Table 17: Davide Campari-Milano NV: Key Employees
Table 18: Pernod Ricard SA: Key Facts
Table 19: Pernod Ricard SA: Annual Financial Ratios
Table 20: Pernod Ricard SA: Key Employees
Table 21: Germany Size of Population (Million), 2020-24
Table 22: Germany Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 23: Germany GDP (Current Prices, $ Billion), 2020-24
Table 24: Germany Inflation, 2020-24
Table 25: Germany Consumer Price Index (Absolute), 2020-24
Table 26: Germany Exchange Rate, 2019-24
List of Figures
Figure 1: Germany spirits market value: $ million, 2019-24
Figure 2: Germany spirits market volume: million liters, 2019-24
Figure 3: Germany spirits market category segmentation: $ million, 2019-24
Figure 4: Germany spirits market geography segmentation: % share, by value, 2024
Figure 5: Germany spirits market distribution: % share, by volume, 2024
Figure 6: Germany spirits market value forecast: $ million, 2024-29
Figure 7: Germany spirits market volume forecast: million liters, 2024-29
Figure 8: Forces driving competition in the spirits market in Germany, 2024
Figure 9: Drivers of buyer power in the spirits market in Germany, 2024
Figure 10: Drivers of supplier power in the spirits market in Germany, 2024
Figure 11: Factors influencing the likelihood of new entrants in the spirits market in Germany, 2024
Figure 12: Factors influencing the threat of substitutes in the spirits market in Germany, 2024
Figure 13: Drivers of degree of rivalry in the spirits market in Germany, 2024
Figure 14: Germany spirits market share: % share, by volume, 2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Diageo Plc
  • Henkell & Co Sektkellerei KG
  • Davide Campari-Milano NV
  • Pernod Ricard SA