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Direct-to-Consumer Testing Industry: Global Markets 2024-2029

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    Report

  • 81 Pages
  • May 2024
  • Region: Global
  • BCC Research
  • ID: 5237673

The global market for direct-to-consumer (DTC) testing is estimated to increase from $1.6 billion in 2023 to reach $3.2 billion by 2029, at a compound annual growth rate (CAGR) of 12.5% from 2024 through 2029.

Report Scope

The current report provides detailed information about the direct-to-consumer (DTC) testing market. The report provides market projections for 2029 and market share for key market players. It details the market size of DTC testing based on test types, applications and distribution channels. Based on the test type, the DTC testing market is segmented into genetic DTC tests, biomarker-based DTC tests and microbiome DTC tests. The report excludes at-home pregnancy tests, fertility tests and COVID-19 tests. Provider-dependent at-home tests also are not included in this report. The report is segmented into health and wellness testing, ancestry and genealogy testing, carrier screening, disease risk assessment, pharmacogenetic testing, whole genome sequence-based DTC testing and other DTC tests based on application. Based on the distribution channel, the market is categorized into online and retail.

Report Includes

  • 21 data tables and 42 additional tables
  • Analysis of the global market landscape of direct-to-consumer (DTC) testing industry
  • Analyses of the global market trends, with market revenue data for 2022, estimates for 2023, forecasts for 2024, and projected CAGRs through 2029
  • Estimate of the current market size and revenue prospects, along with a market share analysis by test type, application, distribution channel and region
  • Facts and figures pertaining to the market dynamics, current and emerging technologies, regulations, and the expected impact of macroeconomic factors
  • An analysis of patents related to DTC
  • Overview of sustainability trends and ESG developments in the industry, with a focus on consumer attitudes, companies’ ESG score rankings and their ESG practices
  • An analysis of the industry structure, including companies’ market shares, M&A activity, and venture funding
  • Company profiles of major players within the industry, including Ancestry, 23andMe Inc., Laboratory Corporation of America Holdings, Quest Diagnostics Inc., and MyHeritage Ltd.

Table of Contents

Chapter 1 Executive Summary
  • Market Outlook
  • Scope of Report
  • Market Summary
Chapter 2 Market Overview
  • Overview
  • PESTEL Analysis
  • Porter’s 5 Forces Analysis
  • Bargaining Power of Buyers
  • Bargaining Power of Suppliers
  • Potential of New Entrants
  • Threat of Substitutes
  • Competition in the Industry
  • Regulatory Landscape
  • U.S.
  • Europe
  • Asia-Pacific
  • Rest of the World
Chapter 3 Market Dynamics
  • Market Dynamics
  • Market Drivers
  • Rising Consumer and Physician Awareness
  • Decreasing Costs of Genetic Sequencing
  • Market Restraints
  • Lack of Regulatory Guidelines
  • Inaccuracy of Results
  • Market Opportunities
  • Emerging Economies
  • Market Challenges
  • Ethical and Data Privacy Issues
Chapter 4 Emerging Technologies and Developments
  • Emerging Technologies
  • Advances in Gene Sequencing
  • Digitalization
  • Artificial Intelligence
  • Patent Analysis
  • Patents, by Company
Chapter 5 Market Segmentation Analysis
  • Segmental Breakdown
  • Market Analysis, by Test Type
  • Genetic DTC Tests
  • Biomarker-based DTC Tests
  • Microbiome DTC Tests
  • Market Breakdown, by Application
  • Health and Wellness Testing
  • Ancestry and Genealogy Testing
  • Disease Risk Assessment
  • Carrier Screening
  • Pharmacogenetic Testing
  • Whole Genome Sequence-based DTC Testing
  • Other DTC Tests
  • Market Breakdown, by Distribution Channel
  • Online Channel
  • Retail Channels
  • Geographic Breakdown
  • Market Analysis, by Region
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
Chapter 6 Competitive Intelligence
  • Market Analysis
  • Top Players
  • Strategic Analysis
Chapter 7 Sustainability in Direct-to-Consumer Testing: ESG Perspective
  • Introduction to ESG
  • Sustainability in Direct-to-Consumer (DTC) Testing Industry: An ESG Perspective
  • Key ESG Issues
  • DTC Testing Industry ESG Performance Analysis
  • Concluding Remarks
Chapter 8 Appendix
  • Methodology
  • Sources
  • Acronyms
  • Company Profiles
  • 23Andme Inc.
  • Ancestry
  • Genetic Technologies Ltd.
  • Everlywell Inc.
  • Laboratory Corporation Of America Holdings
  • Mapmygenome
  • Microbiome Labs
  • MyHeritage Ltd.
  • Quest Diagnostics Inc.
  • Viome Life Sciences Inc.
List of Tables
Summary Table: Global Market for DTC Testing, by Test Type, Through 2029
Table 1: Comparison: DTC tests v/s Traditional Medical Tests
Table 2: FDA Regulation of DTC Tests
Table 3: DTC Genetic Tests: Ethical Issues
Table 4: Patents, by Top Companies, 2022-2024
Table 5: Global Market for DTC Testing, by Test Type, Through 2029
Table 6: Global Market for Genetic DTC Tests, by Region, Through 2029
Table 7: Global Market for Biomarker-based DTC Tests, by Region, Through 2029
Table 8: Global Market for Microbiome DTC Tests, by Region, Through 2029
Table 9: Global Market for DTC Testing, by Application, Through 2029
Table 10: List of DTC Tests for Health and Wellness
Table 11: Global Market for Health and Wellness DTC Testing, by Region, Through 2029
Table 12: DTC Ancestry and Genealogy Tests
Table 13: Global Market for Ancestry and Genealogy DTC Testing, by Region, Through 2029
Table 14: Global Market for Disease Risk Assessment in DTC Testing, by Region, Through 2029
Table 15: Global Market for Carrier Screening in DTC Testing, by Region, Through 2029
Table 16: Global Market for Pharmacogenetic DTC Testing, by Region, Through 2029
Table 17: List of WGS-based DTC Testing Companies, as of February 2022
Table 18: Global Market for Whole Genome Sequence-based DTC Testing, by Region, Through 2029
Table 19: Global Market for Other DTC Tests, by Region, Through 2029
Table 20: Global Market for DTC Testing, by Distribution Channel, Through 2029
Table 21: List of Some DTC Tests Available on Amazon
Table 22: Global Market for Online Channel for DTC Testing, by Region, Through 2029
Table 23: Global Market for Retail Channels for DTC Testing, by Region, Through 2029
Table 24: Global Market for DTC Testing, by Region, Through 2029
Table 25: DTC Testing: Market Player Share Analysis, 2023
Table 26: Direct-to-Consumer Testing: Recent Developments, 2024
Table 27: ESG Rankings for DTC Testing Companies, 2024*
Table 28: ESG: Environmental Overview
Table 29: ESG: Social Overview
Table 30: ESG: Governance Overview
Table 31: Report Sources
Table 32: Glossary of Terms Used in Direct-to-Consumer Testing Market
Table 33: 23andMe Inc.: Company Snapshot
Table 34: 23andMe Inc.: Financial Performance, FY 2022 and 2023
Table 35: 23andMe Inc.: Product Portfolio
Table 36: 23andMe Inc.: News/Key Developments, 2021-2023
Table 37: Ancestry: Company Snapshot
Table 38: Ancestry: Product Portfolio
Table 39: Ancestry: News/Key Developments, 2021-2023
Table 40: Genetic Technologies Ltd.: Company Snapshot
Table 41: Genetic Technologies Ltd.: Financial Performance, FY 2022 and 2023
Table 42: Genetic Technologies Ltd.: Product Portfolio
Table 43: Genetic Technologies Ltd.: News/Key Developments, 2021-2023
Table 44: Everlywell Inc.: Company Snapshot
Table 45: Everlywell Inc.: Product Portfolio
Table 46: Laboratory Corporation of America Holdings: Company Snapshot
Table 47: Laboratory Corporation of America Holdings: Financial Performance, FY 2022 and 2023
Table 48: Laboratory Corporation of America Holdings: Product Portfolio
Table 49: Laboratory Corporation of America Holdings: News/Key Developments, 2023
Table 50: MapmyGenome: Company Snapshot
Table 51: MapmyGenome: Product Portfolio
Table 52: Microbiome Labs: Company Snapshot
Table 53: Microbiome Labs: Product Portfolio
Table 54: MyHeritage Ltd.: Company Snapshot
Table 55: MyHeritage Ltd.: Product Portfolio
Table 56: Quest Diagnostics Inc.: Company Snapshot
Table 57: Quest Diagnostics Inc.: Financial Performance, FY 2022 and 2023
Table 58: Quest Diagnostics Inc.: Product Portfolio
Table 59: Quest Diagnostics Inc.: News/Key Developments, 2022-2023
Table 60: Viome Life Sciences Inc.: Company Snapshot
Table 61: Viome Life Sciences Inc.: Product Portfolio
Table 62: Viome Life Sciences Inc.: News/Key Developments, 2022

List of Figures
Summary Figure: Global Market for DTC Testing, by Test Type, 2021-2029
Figure 1: DTC Testing: Types
Figure 2: DTC Testing: Advantages and Disadvantages
Figure 3: DTC Testing: PESTEL Analysis
Figure 4: Market Dynamics of DTC Testing
Figure 5: Cost Per Genome, November 2017-May 2022
Figure 6: Emerging Trends/Technologies in the DTC Testing Market
Figure 7: Global Market Shares for DTC Testing, by Test Type, 2023
Figure 8: Global Market Shares for DTC Testing, by Application, 2023
Figure 9: Types of Genetic Ancestry Testing
Figure 10: Global Market Shares for DTC Testing, by Distribution Channel, 2023
Figure 11: Global Market Shares for DTC Testing, by Region, 2023
Figure 12: North American Market for DTC Testing, 2021-2029
Figure 13: European Market for DTC Testing, 2021-2029
Figure 14: Asia-Pacific Market for DTC Testing, 2021-2029
Figure 15: Rest of the World Market for DTC Testing, 2021-2029
Figure 16: DTC: Market Player Share Analysis, 2023
Figure 17: DTC Testing: Recent Developments, by Category, 2024
Figure 18: ESG Pillars
Figure 19: Advantages of ESG for Companies
Figure 20: ESG Penetration, DTC Testing Market, 2024
Figure 21: Methodology Used in Direct-to-Consumer Testing Market
Figure 22: 23andMe Inc.: Revenue Shares, by Business Unit, FY 2023
Figure 23: 23andMe Inc.: Revenue Shares, by Country/Region, FY 2023
Figure 24: Genetic Technologies Ltd.: Revenue Shares, by Business Unit, FY 2023
Figure 25: Genetic Technologies Ltd.: Revenue Shares, by Country/Region, FY 2023
Figure 26: Laboratory Corporation of America Holdings: Revenue Shares, by Business Unit, FY 2023
Figure 27: Quest Diagnostics Inc.: Revenue Shares, by Business Unit, FY 2023

Companies Mentioned

  • 23Andme Inc.
  • Ancestry
  • Everlywell Inc.
  • Genetic Technologies Ltd.
  • Laboratory Corporation of America Holdings
  • Mapmygenome
  • Microbiome Labs
  • MyHeritage Ltd.
  • Quest Diagnostics Inc.
  • Viome Life Sciences Inc.

Table Information