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Direct To Consumer Testing Market Report 2025

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    Report

  • 175 Pages
  • April 2025
  • Region: Global
  • The Business Research Company
  • ID: 6075257
This Direct to Consumer Testing market report delivers an in-depth analysis of the market’s key characteristics, including size, growth potential, and segmentation. It provides a detailed breakdown of the market across major regions and leading countries, highlighting historical data and future growth projections. The report also examines the competitive landscape, market share insights, emerging trends, and strategic developments shaping the market.

The direct to consumer testing market size has grown rapidly in recent years. It will grow from $1.96 billion in 2024 to $2.26 billion in 2025 at a compound annual growth rate (CAGR) of 15.6%. The growth during the historical period can be attributed to factors such as the prevalence of chronic diseases, an aging population, increasing internet penetration, the expansion of e-commerce platforms, and the global growth of telemedicine.

The direct to consumer testing market size is expected to see rapid growth in the next few years. It will grow to $3.98 billion in 2029 at a compound annual growth rate (CAGR) of 15.2%. The projected growth during the forecast period can be attributed to factors such as rising healthcare expenditure, expanding applications, a shift toward preventive healthcare, the affordability of testing kits, and enhanced convenience and accessibility. Key trends expected during this period include technological advancements, partnerships with healthcare providers, integration with digital health platforms, an emphasis on consumer education and awareness, and the continued growth of genetic and ancestry testing. The expansion of e-commerce platforms is expected to drive the growth of the direct-to-consumer testing market in the future. An e-commerce platform is a software solution that enables the online buying and selling of goods and services. The rise of e-commerce platforms is attributed to factors such as increased internet accessibility, consumers’ desire for convenience, the growth of mobile commerce, and a favorable regulatory environment. Direct-to-consumer testing allows e-commerce platforms to gather valuable insights into customer preferences, behaviors, and product performance. This enables real-time feedback and data-driven decisions, improving the user experience, optimizing product offerings, and boosting sales and customer satisfaction. For example, in October 2024, ECommerce Europe, a Belgium-based non-profit organization, reported that total business-to-consumer (B2C) e-commerce sales in Europe are projected to grow by 8% in 2024, reaching $992.8 billion (€958 billion), compared to $916.8 billion (€887 billion) in 2023. As a result, the growth of e-commerce platforms is a key factor driving the market.

Leading companies in the direct-to-consumer testing market are concentrating on developing technological advancements, such as advanced bioinformatics, to improve data analysis precision, deliver personalized insights, and enhance the overall consumer experience. Advanced bioinformatics uses advanced computational tools and algorithms to interpret complex biological data, such as genomic sequences or protein structures. For example, in November 2024, ProPhase Labs Inc., a U.S.-based diagnostic company, introduced DNA Complete, a direct-to-consumer genetic testing service. This service includes several key features designed to revolutionize the market for health, wellness, and ancestry insights. By leveraging advanced bioinformatics tools to analyze the extensive data generated from whole genome sequencing, DNA Complete allows for more detailed interpretations of genetic information, leading to better health insights and ancestry analysis. The service operates on a subscription model, maintaining ongoing customer engagement by offering regular updates and new insights.

In July 2022, Genetic Technologies Limited, an Australia-based genomic testing company, acquired AffinityDNA for an undisclosed amount. This acquisition strengthens Genetic Technologies' direct-to-consumer sales capabilities and is expected to aid in promoting its genotype Multi Risk test for serious diseases, leveraging AffinityDNA's established sales channels and expertise. AffinityDNA, based in the UK, provides direct-to-consumer (DTC) testing services.

Major players in the direct to consumer testing market are Laboratory Corporation of America Holdings, Quest Diagnostics Inc., Illumina Inc., Ancestry LLC, Myriad Genetics Inc., 23andMe Holding Co., GeneDx Holdings Corporation, Color Genomics Inc., Helix Inc., Everlywell Inc., LetsGetChecked Inc., MyHeritage Ltd., Viome Lifesciences Inc., GenePlanet, Nurx, Orig3n Inc, Genetic Technologies Limited, Genesis Healthcare Co, Mapmygenome India Limited, Family Tree DNA, Xcode Life Sciences Private Limited, Living DNA.

North America was the largest region in the direct to consumer testing market in 2024. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in direct to consumer testing report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the direct to consumer testing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The direct to consumer testing market includes revenues earned by entities through genetic ancestry testing, health and wellness genetic testing, carrier testing, diagnostic genetic testing and at home sample collection kits. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

Direct-to-consumer (DTC) testing refers to medical tests offered directly to consumers without requiring the involvement of healthcare professionals. These tests are typically purchased online, completed at home using kits provided by the service, and analyzed by specialized laboratories. The results are then delivered directly to the consumer, enabling individuals to gain insights into their health, ancestry, or genetic predispositions, and promoting proactive health management.

The primary types of DTC tests include genetic tests, biomarker-based tests, and microbiome tests. Genetic DTC tests focus on analyzing an individual's genetic information and are marketed directly to consumers without the need for a healthcare provider. These tests are distributed through channels such as online platforms and retail outlets. Applications of DTC testing span health and wellness assessments, ancestry and genealogy exploration, disease risk evaluation, carrier screening, pharmacogenetic testing, and whole-genome sequencing, among others.

The direct to consumer testing market research report is one of a series of new reports that provides direct to consumer testing market statistics, including direct to consumer testing industry global market size, regional shares, competitors with an direct to consumer testing market share, detailed direct to consumer testing market segments, market trends, and opportunities, and any further data you may need to thrive in the direct to consumer testing industry. This direct to consumer testing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.

Table of Contents

1. Executive Summary2. Direct To Consumer Testing Market Characteristics3. Direct To Consumer Testing Market Trends and Strategies4. Direct To Consumer Testing Market - Macro Economic Scenario Macro Economic Scenario Including the Impact of Interest Rates, Inflation, Geopolitics, and the Recovery from COVID-19 on the Market
5. Global Direct To Consumer Testing Growth Analysis and Strategic Analysis Framework
5.1. Global Direct To Consumer Testing PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis of End Use Industries
5.3. Global Direct To Consumer Testing Market Growth Rate Analysis
5.4. Global Direct To Consumer Testing Historic Market Size and Growth, 2019-2024, Value ($ Billion)
5.5. Global Direct To Consumer Testing Forecast Market Size and Growth, 2024-2029, 2034F, Value ($ Billion)
5.6. Global Direct To Consumer Testing Total Addressable Market (TAM)
6. Direct To Consumer Testing Market Segmentation
6.1. Global Direct To Consumer Testing Market, Segmentation by Test Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Genetic Direct To Consumer Tests
  • Biomarker-Based Direct To Consumer Tests
  • Microbiome Direct To Consumer Tests
6.2. Global Direct To Consumer Testing Market, Segmentation by Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Online Channel
  • Retail Channel
6.3. Global Direct To Consumer Testing Market, Segmentation by Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Health and Wellness Testing
  • Ancestry and Genealogy Testing
  • Disease Risk Assessment
  • Carrier Screening
  • Pharmacogenetic Testing
  • Whole Genome Sequence-Based Direct To Consumer Testing
  • Other Direct To Consumer Tests
6.4. Global Direct To Consumer Testing Market, Sub-Segmentation of Genetic Direct To Consumer Tests, by Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Ancestry Testing
  • Health Risk and Carrier Screening
  • DNA Paternity and Relationship Testing
6.5. Global Direct To Consumer Testing Market, Sub-Segmentation of Biomarker-Based Direct To Consumer Tests, by Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Hormonal Level Testing
  • Cardiovascular Risk Testing
  • Metabolic and Nutritional Testing
6.6. Global Direct To Consumer Testing Market, Sub-Segmentation of Microbiome Direct To Consumer Tests, by Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Gut Health and Digestive System Testing
  • Skin Microbiome Testing
  • Oral Microbiome Testing
7. Direct To Consumer Testing Market Regional and Country Analysis
7.1. Global Direct To Consumer Testing Market, Split by Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Direct To Consumer Testing Market, Split by Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8. Asia-Pacific Direct To Consumer Testing Market
8.1. Asia-Pacific Direct To Consumer Testing Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Direct To Consumer Testing Market, Segmentation by Test Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Direct To Consumer Testing Market, Segmentation by Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Direct To Consumer Testing Market, Segmentation by Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
9. China Direct To Consumer Testing Market
9.1. China Direct To Consumer Testing Market Overview
9.2. China Direct To Consumer Testing Market, Segmentation by Test Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Direct To Consumer Testing Market, Segmentation by Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Direct To Consumer Testing Market, Segmentation by Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
10. India Direct To Consumer Testing Market
10.1. India Direct To Consumer Testing Market, Segmentation by Test Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Direct To Consumer Testing Market, Segmentation by Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Direct To Consumer Testing Market, Segmentation by Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11. Japan Direct To Consumer Testing Market
11.1. Japan Direct To Consumer Testing Market Overview
11.2. Japan Direct To Consumer Testing Market, Segmentation by Test Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Direct To Consumer Testing Market, Segmentation by Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Direct To Consumer Testing Market, Segmentation by Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12. Australia Direct To Consumer Testing Market
12.1. Australia Direct To Consumer Testing Market, Segmentation by Test Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Direct To Consumer Testing Market, Segmentation by Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Direct To Consumer Testing Market, Segmentation by Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13. Indonesia Direct To Consumer Testing Market
13.1. Indonesia Direct To Consumer Testing Market, Segmentation by Test Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Direct To Consumer Testing Market, Segmentation by Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Direct To Consumer Testing Market, Segmentation by Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14. South Korea Direct To Consumer Testing Market
14.1. South Korea Direct To Consumer Testing Market Overview
14.2. South Korea Direct To Consumer Testing Market, Segmentation by Test Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Direct To Consumer Testing Market, Segmentation by Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Direct To Consumer Testing Market, Segmentation by Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15. Western Europe Direct To Consumer Testing Market
15.1. Western Europe Direct To Consumer Testing Market Overview
15.2. Western Europe Direct To Consumer Testing Market, Segmentation by Test Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Direct To Consumer Testing Market, Segmentation by Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Direct To Consumer Testing Market, Segmentation by Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16. UK Direct To Consumer Testing Market
16.1. UK Direct To Consumer Testing Market, Segmentation by Test Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Direct To Consumer Testing Market, Segmentation by Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Direct To Consumer Testing Market, Segmentation by Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17. Germany Direct To Consumer Testing Market
17.1. Germany Direct To Consumer Testing Market, Segmentation by Test Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Direct To Consumer Testing Market, Segmentation by Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Direct To Consumer Testing Market, Segmentation by Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18. France Direct To Consumer Testing Market
18.1. France Direct To Consumer Testing Market, Segmentation by Test Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Direct To Consumer Testing Market, Segmentation by Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Direct To Consumer Testing Market, Segmentation by Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19. Italy Direct To Consumer Testing Market
19.1. Italy Direct To Consumer Testing Market, Segmentation by Test Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Direct To Consumer Testing Market, Segmentation by Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Direct To Consumer Testing Market, Segmentation by Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20. Spain Direct To Consumer Testing Market
20.1. Spain Direct To Consumer Testing Market, Segmentation by Test Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Direct To Consumer Testing Market, Segmentation by Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Direct To Consumer Testing Market, Segmentation by Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21. Eastern Europe Direct To Consumer Testing Market
21.1. Eastern Europe Direct To Consumer Testing Market Overview
21.2. Eastern Europe Direct To Consumer Testing Market, Segmentation by Test Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Direct To Consumer Testing Market, Segmentation by Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Direct To Consumer Testing Market, Segmentation by Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22. Russia Direct To Consumer Testing Market
22.1. Russia Direct To Consumer Testing Market, Segmentation by Test Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Direct To Consumer Testing Market, Segmentation by Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Direct To Consumer Testing Market, Segmentation by Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23. North America Direct To Consumer Testing Market
23.1. North America Direct To Consumer Testing Market Overview
23.2. North America Direct To Consumer Testing Market, Segmentation by Test Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Direct To Consumer Testing Market, Segmentation by Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Direct To Consumer Testing Market, Segmentation by Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24. USA Direct To Consumer Testing Market
24.1. USA Direct To Consumer Testing Market Overview
24.2. USA Direct To Consumer Testing Market, Segmentation by Test Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Direct To Consumer Testing Market, Segmentation by Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Direct To Consumer Testing Market, Segmentation by Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25. Canada Direct To Consumer Testing Market
25.1. Canada Direct To Consumer Testing Market Overview
25.2. Canada Direct To Consumer Testing Market, Segmentation by Test Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Direct To Consumer Testing Market, Segmentation by Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Direct To Consumer Testing Market, Segmentation by Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26. South America Direct To Consumer Testing Market
26.1. South America Direct To Consumer Testing Market Overview
26.2. South America Direct To Consumer Testing Market, Segmentation by Test Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Direct To Consumer Testing Market, Segmentation by Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Direct To Consumer Testing Market, Segmentation by Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27. Brazil Direct To Consumer Testing Market
27.1. Brazil Direct To Consumer Testing Market, Segmentation by Test Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Direct To Consumer Testing Market, Segmentation by Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Direct To Consumer Testing Market, Segmentation by Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28. Middle East Direct To Consumer Testing Market
28.1. Middle East Direct To Consumer Testing Market Overview
28.2. Middle East Direct To Consumer Testing Market, Segmentation by Test Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Direct To Consumer Testing Market, Segmentation by Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Direct To Consumer Testing Market, Segmentation by Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29. Africa Direct To Consumer Testing Market
29.1. Africa Direct To Consumer Testing Market Overview
29.2. Africa Direct To Consumer Testing Market, Segmentation by Test Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Direct To Consumer Testing Market, Segmentation by Distribution Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Direct To Consumer Testing Market, Segmentation by Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
30. Direct To Consumer Testing Market Competitive Landscape and Company Profiles
30.1. Direct To Consumer Testing Market Competitive Landscape
30.2. Direct To Consumer Testing Market Company Profiles
30.2.1. Laboratory Corporation of America Holdings Overview, Products and Services, Strategy and Financial Analysis
30.2.2. Quest Diagnostics Inc. Overview, Products and Services, Strategy and Financial Analysis
30.2.3. Illumina Inc. Overview, Products and Services, Strategy and Financial Analysis
30.2.4. Ancestry LLC Overview, Products and Services, Strategy and Financial Analysis
30.2.5. Myriad Genetics Inc. Overview, Products and Services, Strategy and Financial Analysis
31. Direct To Consumer Testing Market Other Major and Innovative Companies
31.1. 23andMe Holding Co.
31.2. GeneDx Holdings Corporation
31.3. Color Genomics Inc.
31.4. Helix Inc.
31.5. Everlywell Inc.
31.6. LetsGetChecked Inc.
31.7. MyHeritage Ltd.
31.8. Viome Lifesciences Inc.
31.9. GenePlanet
31.10. Nurx
31.11. Orig3n Inc
31.12. Genetic Technologies Limited
31.13. Genesis Healthcare Co
31.14. Mapmygenome India Limited
31.15. Family Tree DNA
32. Global Direct To Consumer Testing Market Competitive Benchmarking and Dashboard33. Key Mergers and Acquisitions in the Direct To Consumer Testing Market34. Recent Developments in the Direct To Consumer Testing Market
35. Direct To Consumer Testing Market High Potential Countries, Segments and Strategies
35.1 Direct To Consumer Testing Market in 2029 - Countries Offering Most New Opportunities
35.2 Direct To Consumer Testing Market in 2029 - Segments Offering Most New Opportunities
35.3 Direct To Consumer Testing Market in 2029 - Growth Strategies
35.3.1 Market Trend-based Strategies
35.3.2 Competitor Strategies
36. Appendix
36.1. Abbreviations
36.2. Currencies
36.3. Historic and Forecast Inflation Rates
36.4. Research Inquiries
36.5. About the Analyst
36.6. Copyright and Disclaimer

Executive Summary

Direct to Consumer Testing Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on direct to consumer testing market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase:

  • Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
  • Assess the impact of key macro factors such as conflict, pandemic and recovery, inflation and interest rate environment and the 2nd Trump presidency.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you along with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.

Description

Where is the largest and fastest growing market for direct to consumer testing? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The direct to consumer testing market global report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

1) by Test Type: Genetic Direct to Consumer Tests, Biomarker-Based Direct to Consumer Tests, Microbiome Direct to Consumer Tests
2) by Distribution Channel: Online Channel, Retail Channel
3) by Application: Health and Wellness Testing, Ancestry and Genealogy Testing, Disease Risk Assessment, Carrier Screening, Pharmacogenetic Testing, Whole Genome Sequence-Based Direct to Consumer Testing, Other Direct to Consumer Tests

Subsegments:

1) by Genetic Direct to Consumer Tests: Ancestry Testing; Health Risk and Carrier Screening; DNA Paternity and Relationship Testing
2) by Biomarker-Based Direct to Consumer Tests: Hormonal Level Testing; Cardiovascular Risk Testing; Metabolic and Nutritional Testing
3) by Microbiome Direct to Consumer Tests: Gut Health and Digestive System Testing; Skin Microbiome Testing; Oral Microbiome Testing

Key Companies Profiled: Laboratory Corporation of America Holdings; Quest Diagnostics Inc.; Illumina Inc.; Ancestry LLC; Myriad Genetics Inc.

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time Series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.

Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Delivery Format: PDF, Word and Excel Data Dashboard.

Companies Mentioned

The companies featured in this Direct To Consumer Testing market report include:
  • Laboratory Corporation of America Holdings
  • Quest Diagnostics Inc.
  • Illumina Inc.
  • Ancestry LLC
  • Myriad Genetics Inc.
  • 23andMe Holding Co.
  • GeneDx Holdings Corporation
  • Color Genomics Inc.
  • Helix Inc.
  • Everlywell Inc.
  • LetsGetChecked Inc.
  • MyHeritage Ltd.
  • Viome Lifesciences Inc.
  • GenePlanet
  • Nurx
  • Orig3n Inc
  • Genetic Technologies Limited
  • Genesis Healthcare Co
  • Mapmygenome India Limited
  • Family Tree DNA
  • Xcode Life Sciences Private Limited
  • Living DNA

Table Information