Strawberries Market Report 2026

The strawberries market size has grown steadily in recent years. It will grow from $16.61 billion in 2025 to $17.38 billion in 2026 at a compound annual growth rate (CAGR) of 4.6%. The growth in the historic period can be attributed to rising global fruit consumption, expansion of commercial strawberry farming, early adoption of improved cultivars, growing use of strawberries in processed foods, increased awareness of nutritional benefits.

The strawberries market size is expected to see steady growth in the next few years. It will grow to $20.2 billion in 2030 at a compound annual growth rate (CAGR) of 3.8%. The growth in the forecast period can be attributed to rising demand for organic fruit products, growing applications in cosmetics and skincare, expansion of indoor and vertical strawberry farming, increasing consumer preference for healthy snacks, rising investment in high-yield strawberry varieties. Major trends in the forecast period include increasing demand for organic strawberry cultivation, rising consumption of strawberries in functional foods, expansion of controlled environment strawberry farming, growing preference for high-yielding and disease-resistant varieties, increasing usage of strawberries in premium cosmetic products.

The increasing shift of consumers toward plant-based foods is expected to drive the growth of the strawberries market in the coming years. Plant-based foods are products made entirely from plants, excluding any animal-derived ingredients, and serve as alternatives to conventional animal-based foods. A key factor fueling this consumer shift is the rising awareness of personal health and environmental sustainability, as people increasingly understand that plant-focused diets can reduce environmental impact while supporting long-term well-being through balanced nutrition. Strawberries are commonly incorporated into plant-based diets as a flavorful addition to smoothies, salads, and plant-based desserts, offering natural sweetness, vibrant color, and nutritional benefits. For example, in May 2025, the Plant Based Foods Association, a US-based non-profit, reported retail growth in 2024 across plant-based protein powders and liquids (up 11% in dollars and 13% in units to $450 million), baked goods (up 13% in both dollars and units to $111 million), and tofu and tempeh (up 7% in dollars and 6% in units to $221 million). Thus, the growing shift of consumers toward plant-based foods is driving the strawberries market.

Leading companies in the strawberries market are focusing on innovations such as premium large-sized strawberry varieties to increase product appeal and meet the rising demand for high-quality, locally sourced fresh produce. Premium large-sized strawberry varieties are selectively cultivated fruits known for their superior size, flavor, and freshness, achieved through advanced breeding and optimized cultivation methods. For instance, in May 2025, Waitrose, a UK-based supermarket chain, introduced British King Strawberries. These handpicked strawberries are nearly twice the size of standard varieties and are chosen for their exceptional sweetness, color, and ripeness. This innovation demonstrates advancements in precision cultivation and supply chain efficiency, ensuring farm-to-store delivery within 24 hours to maintain optimal freshness and taste.

In December 2023, Surexport Cia. Agricola S.L., a Spain-based producer and distributor of fruits and vegetables, acquired a majority stake in Jong Fruit B.V. for an undisclosed sum. This acquisition is intended to expand Surexport’s strawberry production capabilities into Northern Europe, particularly Northwest Europe, bolstering its year-round production capacity. Jong Fruit B.V., based in the Netherlands, specializes in year-round strawberry cultivation.

Major companies operating in the strawberries market are Dole PLC, J.M. Smucker Company, Del Monte Pacific Limited, Seneca Foods Corporation, Hero AG, Keelings Ltd, Welch Foods Inc, Monin Inc, Driscoll’s Inc, Andros Groupe, R. Torre and Company Inc, Mirak Group Inc, Berry Gardens Ltd, Stonewall Kitchen LLC, Wilkin and Sons Ltd, Naturipe Farms LLC, BelOrta cvba, Goknur Gida Sanayi ve Ticaret A.S., Mrs. Miller's Homemade Jams LLC, St. Dalfour International Incorporated.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs influence the strawberry market by increasing the cost of imported fresh strawberries, planting materials, and agricultural inputs, particularly affecting regions dependent on cross-border supply such as North America, Europe, and Asia-Pacific. These costs impact segments including supermarkets, online retailers, and food and beverage processors by tightening margins and reducing trade competitiveness. However, tariffs may also promote domestic strawberry production, encourage investment in controlled environment agriculture, and strengthen local value chains, offering long-term market benefits.

The strawberries market research report is one of a series of new reports that provides strawberries market statistics, including strawberries industry global market size, regional shares, competitors with a strawberries market share, detailed strawberries market segments, market trends and opportunities, and any further data you may need to thrive in the strawberries industry. This strawberries market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Strawberries, small, sweet, red fruits that flourish on low, creeping plants of the Fragaria genus, are distinguished by their vibrant red hue, juicy flesh, and sweet taste. Packed with vitamin C, fiber, and antioxidants, strawberries are both popular and nutritious. Typically harvested in spring and summer, they are extensively cultivated across the globe.

The primary types of strawberries include June-bearing strawberries, everbearing strawberries, and day-neutral strawberries. June-bearing strawberries yield a single large crop during a concentrated period, usually in late spring or early summer, often in June. Strawberries are further categorized as organic or conventional and are distributed through various channels such as supermarkets, convenience stores, independent retailers, and online platforms. They find applications in food and beverage, as well as cosmetics and personal care products.Asia-Pacific was the largest region in the strawberries market in 2025. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the strawberries market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the strawberries market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The strawberries market consists of sales of frozen strawberries, strawberry sauce, syrup, jams, and juice. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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