Strawberry Powder Market Growth Analysis - Market Size, Share, Forecast Trends and Outlook Report (2025-2034)

The global strawberry powder market reached a volume of 10.12 MMT in 2024. The market is projected to grow at a CAGR of 4.00% between 2025 and 2034 to reach nearly a volume of 14.98 MMT by 2034.

Food and Beverage Segment Leading the Market for Strawberry Powder, Bolstered by Extensive Application

The food and beverage sector holds the largest share in the global strawberry powder industry, owing to its extensive application in a range of products, namely, milkshakes, ice creams, chocolates, pies, preserves, and juice, among others.

Strawberry powder enriches these products with a distinct taste and fragrance of strawberry. The growing demand for the aforementioned items is bolstering the demand for strawberry powder; this, in turn, is enhancing the strawberry powder industry growth.

The strawberry powder industry is expected to increase, facilitated by the expanding organic type segment. The rising awareness associated with the health benefits of organic products is leading the consumers into consciously buying organic variants. Further, these products are produced without the use of synthetic (human-made) pesticides, fertilizers, and herbicides and are GMO-free. These factors are contributing to the market growth of organically produced strawberry powder products. This segment is expected to witness an accelerated demand in the forecast period as well.

Strawberry Powder: Market Segmentation

Strawberry powder is the dried form of strawberries, which are turned into powder, manually or at a large scale, through factory machines. Strawberry powder constitutes all the health benefits of strawberries and is used in an extensive range of products to give the strawberry essence to the products, including products from food and beverage, cosmetics, pharmaceutical sectors, and others.

On the basis of type, the market is bifurcated into:

• Organic
• Conventional

Based on application, the industry can be segmented into:

• Cosmetics
• Food and Beverages
• Pharmaceuticals
• Nutraceuticals
• Others

By distribution channel, the market is segmented into:

• Direct
• Indirect

The regional markets for the product include:

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa

The Rising Awareness of Health Benefits to Aid the Market Growth of Strawberry Powder

The market for strawberry powder is being driven by the high demand for the product in the preparation of several foods and beverages, such as chocolates, juices, pies, ice creams, milkshakes, and baked products like strawberry biscuits, and various desserts. Strawberry powder also finds use in the production of cereal bars and to enrich muesli and cornflakes. Furthermore, the rising awareness regarding many health benefits of the consumption of strawberry powder, including a boost to the immune system, and the ability to increase bone health, among others, will contribute significantly to the market growth in the forecast period. In addition to this, factors such as the changing lifestyles of consumers and the growing inclination towards ready-to-eat food products are projected to invigorate the market growth in the coming years.

Key Industry Players in the Global Strawberry Powder Market

The report gives a detailed analysis of the following key players in the global strawberry powder market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• Saipro Biotech Private Limited
• LYO Food Sp. z.o.o.
• Aarkay Food Products Ltd
• Sunspray Food Ingredients (Pty) Ltd
• Others

The comprehensive report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.