Hair Preparations Market Report 2026

The hair preparations market size has grown strongly in recent years. It will grow from $135.61 billion in 2025 to $147.97 billion in 2026 at a compound annual growth rate (CAGR) of 9.1%. The growth in the historic period can be attributed to growth of daily grooming routines, increasing consumer awareness of hair health, expansion of retail beauty outlets, availability of diverse hair preparation formats, influence of celebrity-endorsed brands.

The hair preparations market size is expected to see rapid growth in the next few years. It will grow to $218.7 billion in 2030 at a compound annual growth rate (CAGR) of 10.3%. The growth in the forecast period can be attributed to increasing preference for clean beauty formulations, rising demand for premium hair care products, expansion of online beauty sales platforms, growing adoption of gender-neutral products, increasing innovation in functional hair treatments. Major trends in the forecast period include increasing demand for organic and natural hair care products, rising focus on scalp health solutions, growing adoption of multi-functional hair care products, expansion of direct-to-consumer distribution channels, enhanced product customization and personalization.

The increasing prevalence of hair-related concerns is expected to support the growth of the hair preparations market. Hair-related concerns include issues such as hair loss, thinning, dandruff, dryness, frizz, and breakage, which impact an individual’s hair health and appearance. As individuals look to improve the condition and look of their hair, the demand for hair care products such as shampoos, conditioners, and styling items continues to rise, thereby fueling market growth. For instance, in April 2025, according to The National Council on Aging (NCOA), a US-based non-profit organization, nearly 13 million Americans used hair growth products in 2024. In China, sales of hair loss shampoos also surged, increasing by nearly 400% over the reported period. Therefore, the rising hair-related concerns are driving the growth of the hair preparations market.

Major companies operating in the hair preparations market are innovating new products for hair regrowth to gain a competitive edge in the market. Hair regrowth refers to the process of new hair strands growing and replacing lost or damaged hair. It typically involves the revival of hair follicles that were previously dormant or inactive. For instance, in May 2023, CurrentBody, a UK-based beauty devices company launched LED Hair Regrowth Helmet. It is an FDA-approved hair care device designed to combat hair loss and thinning. It features an array of LED diodes that stimulate scalp blood flow for hair growth. The helmet includes Bluetooth headphones for entertainment during 10-minute sessions, and users can expect visible results after 16 weeks of daily use. This user-friendly, at-home solution offers hope for those seeking to address hair loss concerns effectively.

In February 2025, Bajaj Consumer Care Ltd., an India-based personal care company, acquired Vishal Personal Care for an undisclosed amount. Through this acquisition, Bajaj Consumer Care aims to strengthen its product portfolio, extend its market presence in the personal care space, enhance brand visibility, and support long-term growth across key categories. Vishal Personal Care is an India-based company that specializes in haircare and personal hygiene products.

Major companies operating in the hair preparations market are L’Oréal S.A., The Procter & Gamble Company, Unilever Plc, Henkel AG & Co. KGaA, Natura & Co, Johnson & Johnson, The Estée Lauder Companies Inc., Revlon Inc., Kao Corporation, Dabur Ltd., Amway Corporation, Church & Dwight Co. Inc., Avon Products, Inc., Combe Inc., Shiseido Group, Mandom Corp, Amorepacific Corporation, LG Household & Health Care Ltd., Beiersdorf AG, Coty Inc, Grupo Boticário, Amka Products Pty Ltd.

Asia-Pacific was the largest region in the hair preparations market in 2025. Western Europe was the second-largest region in the global hair preparations market. The regions covered in the hair preparations market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the hair preparations market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The hair preparations market consists of the sales of hair serums, dry shampoos, hair wax, hair mousse, heat protectant spray, and sea salt spray. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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