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Italy Automotive OEM Coatings Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023-2028)

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  • 80 Pages
  • April 2023
  • Region: Italy
  • Mordor Intelligence
  • ID: 5764721
The Italian automotive OEM coatings market was valued at USD 100 million by the end of this year. The market is projected to register a CAGR of over 3.5% during the forecast period.

The market was negatively impacted by COVID-19 in 2020. However, the market has now been estimated to have reached pre-pandemic levels and is expected to grow steadily in the future.

Key Highlights

  • The government's involvement in introducing tax benefits, initiatives, policies, and incentives and the increasing consumer preference is driving the Italy automotive OEM market.
  • With supply chain disruptions post-COVID-19, the shortage of semiconductors has created a hindrance in automotive OEM production, thus becoming a restraint for the automotive OEM coatings market.
  • As the government is focussing on reducing dependency on fossil-based energy and stricter fuel-efficiency rules, the demand for hybrid and electric vehicles is expected to increase, thus creating opportunities for automotive OEM coatings in the forecast period.

Italy Automotive OEM Coatings Market Trends

Government Involvement to Boost Market Growth

  • The automobile sector is facing an upstream downstream in the market, and supply chains across Italy have a significant impact. While semiconductor shortages are improving slightly, the negative growth is to have an impact till the latter half of 2022 and is expected to recover by 2023.
  • Italy Automotive OEM passenger vehicles production volume declined by around 2% to 4,42,432 units as compared to 4,51,826 units produced in 2020. To strengthen the industry, the government is taking several initiatives to support the recovery. Several investments have been made to support the automotive OEM sector in Italy.
  • With a significant focus on sustainable solutions, including electric and hybrid vehicles, a positive shift toward EV production is increasing. With a focus on automobile standards, the government is implementing various policies and initiatives, launching incentives and funding programs to reduce dependency on petrol and diesel vehicles in the region.
  • For instance, in 2022, Italy witnessed significant growth in electric vehicle registrations. This is because of the support offered by the government in the name of commercial grants, which are given to EV owners who purchased their vehicles between January 1, 2021, and December 31, 2021. The tax benefits included exemption from paying ownership tax for five years and a 75% reduction in tax afterward.
  • Moreover, in 2022, the Italian government has planned to offer around EUR 6000 subsidy to consumers planning new electric car purchases. This is in line with achieving zero-emission mobility in the country.
  • Moreover, to reduce semiconductor shortage, in 2022, Italy is in agreement to sign a deal of around USD 5 billion with Intel to build an advanced semiconductor packaging and assembly plant in the country, thus, catering to the demand for semiconductor shortage in the country.
  • Therefore owing to the above-mentioned incentives and investments, the automotive OEM market in Italy is likely to grow in the forecast period.

Lower VOC Coatings on the Rise

  • Although solvent-borne technology accounts for most of the market, it is predicted to slowly reduce over the forecast period.
  • Regulations governing VOC emissions from hazardous air pollutants contained in solvent-borne automotive OEM coatings such as toluene, xylene, ethylbenzene, and methyl ethyl ketone are one of the major factors limiting the expansion of solvent-borne automotive OEM coatings.
  • Water-based automotive OEM coatings are becoming increasingly popular due to their environmental friendliness, durability, and performance efficiency. Water-borne automotive OEM coatings are those in which water is used as the diluent or vehicle for the film-forming resins. Water-borne coatings have low volatile organic compounds (VOC) and high solid levels. They offer good durability, chemical resistance, and color retention.
  • For instance, mild co-solvent reducers and additives are being developed to improve water-based coatings' performance and drying times.
  • Moreover, water-borne acrylic alkyd hybrids provide good clean-up and low VOC levels, along with good leveling and durability. The trend is to reduce the content of coalescing and process solvents more, often targeting close to zero VOC to meet regulatory demands in the critical OEM market, which includes passenger vehicles, heavy trucks, and light commercial vehicles, among others.
  • The increasing adoption of waterborne automotive coatings is due to their physical and chemical qualities, such as high chemical resistance, low processing temperature, and solvent-free formulations.
  • Owing to the above-mentioned factors, waterborne technology is expected to grow significantly during the forecast period.

Italy Automotive OEM Coatings Market Competitor Analysis

The Italian automotive OEM coatings market is consolidated in nature. Some of the major players in the market (not in any particular order) include RPM International Inc., AkzoNobel NV, Axalta Coatings Systems, BASF SE, and PPG Industries Inc., among others.

Additional benefits of purchasing the report:

  • The market estimate (ME) sheet in Excel format
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Table of Contents

1.1 Study Assumptions
1.2 Scope of the Study



4.1 Market Overview
4.2 Market Drivers
4.2.1 Increasing Consumer Preferences
4.2.2 Government Involvement Boosting Market Growth
4.2.3 Other Drivers
4.3 Market Restraints
4.3.1 Shortage of semiconductors
4.3.2 Price Hikes of Raw Materials
4.3.3 Other Restraints
4.4 Value Chain / Supply Chain Analysis
4.5 Porters 5 Force Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION (Market Size in Value)
5.1 Application
5.1.1 Passenger Cars
5.1.2 Commercial Vehicles
5.1.3 ACE
5.2 Technology
5.2.1 Waterborne
5.2.2 Solvent-borne
5.2.3 Other Technologies
5.3 Resin
5.3.1 Acrylic
5.3.2 Epoxy
5.3.3 Alkyd
5.3.4 Polyurethane
5.3.5 Polyester
5.3.6 Other Resins

6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements
6.2 Market Share (%) **/Ranking Analysis
6.3 Strategies Adopted by Leading Players
6.4 Company Profiles
6.4.1 AkzoNobel NV
6.4.2 ANGUS
6.4.3 Armorthane
6.4.4 Axalta Coatings Systems
6.4.5 BASF SE
6.4.6 Beckers Group
6.4.7 Mader
6.4.8 Mankiewicz
6.4.9 Merck Group
6.4.10 Nippon Paint Holdings Co. Ltd.
6.4.11 PPG Industries Inc.
6.4.12 RPM International Inc.
6.4.13 Specialty Coating Systems Inc.
6.4.14 The Sherwin Williams Company

7.1 Increasing Demand for EVs
7.2 Bio-Based Coatings for Sustainable Solutions

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • AkzoNobel NV
  • Armorthane
  • Axalta Coatings Systems
  • Beckers Group
  • Mader
  • Mankiewicz
  • Merck Group
  • Nippon Paint Holdings Co., Ltd.
  • PPG Industries Inc.
  • RPM International Inc.
  • Specialty Coating Systems Inc.
  • The Sherwin Williams Company