Key Highlights
- The functional drinks market includes retail sales of sports drinks and energy drinks. Sports drinks are defined as drinks with performance-enhancing properties, described as 'isotonic', 'hypertonic', or 'hypotonic'. Energy drinks are defined as those with energy-enhancing properties; mainly carbonated and containing stimulants such as caffeine, taurine, guarana, glucuronolactone, yerba mate, along with glucose syrup (corn syrup) and maltodextrin. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
- The Italian functional drinks market recorded revenues of $843.2 million in 2024, representing a compound annual growth rate (CAGR) of 10.5% between 2019-24.
- Market consumption volume increased with a CAGR of 5.5% between 2019-24, reaching a total of 169.6 million liters in 2024.
- The Italian functional drinks market registered strong growth during 2019-24, primarily driven by rising health consciousness, product innovation, and widening distribution.
Report Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the functional drinks market in Italy
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the functional drinks market in Italy
- Leading company profiles reveal details of key functional drinks market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Italy functional drinks market with five year forecasts by both value and volume
Reasons to Buy
- What was the size of the Italy functional drinks market by value in 2024?
- What will be the size of the Italy functional drinks market in 2029?
- What factors are affecting the strength of competition in the Italy functional drinks market?
- How has the market performed over the last five years?
- Who are the top competitors in Italy's functional drinks market?
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Red Bull GmbH
- Monster Beverage Corp
- Suntory Holdings Ltd
- The Coca-Cola Co

