Paediatric Consumer Health in Italy

In 2025, paediatric consumer health in Italy recorded strong growth, driven mainly by the impact of a particularly intense and long-lasting flu season. Influenza had a direct effect not only on demand for specific products for the prevention and treatment of symptoms but also generated a significant boost in related categories such as paediatric antipyretics and cough suppressants, which benefited from an increase in self-medication by parents.

The Paediatric Consumer Health in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Paediatric Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.