Tea in Italy

Tea remained a small category in Italy’s hot drinks market due to the strong coffee culture, yet retail value sales grew due to rising unit prices and wellness demand. Fruit/herbal tea led growth, valued for its health benefits, pleasant taste, and caffeine-free appeal. Green tea also performed well, boosted by marketing from Twinings and its perceived health advantages. Instant tea, especially functional chamomile, gained popularity for relaxation.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.