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Tea in Norway

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    Report

  • 23 Pages
  • December 2025
  • Region: Norway
  • Euromonitor International
  • ID: 566909
In 2025, tea consumption in Norway remained relatively modest; however, retail value sales increased due to rising health and wellness trends. Consumers increasingly sought natural, functional, and organic options, particularly in fruit/herbal teas. This demand was bolstered by flavour innovations and new product launches from leading brands, including Twinings.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Health, innovation and premiumisation support value growth for tea in 2025
INDUSTRY PERFORMANCE
  • Health and wellness trends support stable tea consumption in Norway
  • Product launches and flavour innovations support growth of fruit/herbal tea
WHAT’S NEXT?
  • Rising demand and evolving trends are set to shape the future of tea in Norway
  • Innovation in flavours and packaging is set to drive competitiveness
  • Sustainability is set to be the focal point of packaging and innovation
COMPETITIVE LANDSCAPE
  • Haugen-Gruppen strengthens its leadership through Twinings and sustainable initiatives
  • Haugen-Gruppen records dynamic growth as Twinings gains share in various categories
CHANNELS
  • A wide network of stores and competitive prices allows discounters to lead distribution
  • Discounters and supermarkets record growth through broader assortments and promotional campaigns
CATEGORY DATA
  • Table 1 Retail Sales of Tea by Category: Volume 2020-2025
  • Table 2 Retail Sales of Tea by Category: Value 2020-2025
  • Table 3 Retail Sales of Tea by Category: % Volume Growth 2020-2025
  • Table 4 Retail Sales of Tea by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Tea: % Retail Value 2021-2025
  • Table 6 LBN Brand Shares of Tea: % Retail Value 2022-2025
  • Table 7 Forecast Retail Sales of Tea by Category: Volume 2025-2030
  • Table 8 Forecast Retail Sales of Tea by Category: Value 2025-2030
  • Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
  • Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERHOT DRINKS IN NORWAY
EXECUTIVE SUMMARY
  • Health, price rises and evolving consumer preferences shape hot drinks in Norway
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Shifting purchasing habits as rising costs reshape hot drinks in Norway
  • Health-led preferences drive rising demand for functional and ethically sourced hot drinks
  • A growing preference for ready-to-drink options intensifies competition for hot drinks
WHAT’S NEXT?
  • Price pressures will drive value growth as consumers shift towards more affordable hot drink options
  • Sustainability and transparency are set to become key drivers in hot drinks in Norway
  • Cold brewed drinks are expected to challenge sales of hot drinks across the forecast period
COMPETITIVE LANDSCAPE
  • Jacobs Douwe Egberts Norge AS maintains its leadership across hot drinks in Norway
  • Joh. Johannson Kaffe records dynamic growth through established coffee brands
CHANNELS
  • Discounters leads hot drinks distribution as price-conscious consumers drive growth
  • Retail e-commerce drives growth as consumers appreciate convenience and a wide assortment
  • Historic coffee prices reshape consumer behaviour across on-trade and off-trade channels
MARKET DATA
  • Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
  • Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
  • Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
  • Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
  • Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
  • Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
  • Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
  • Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
  • Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
  • Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
  • Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
  • Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
  • Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
  • Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
  • Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
  • Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources