Latin America Protein Supplement Market Report and Forecast 2025-2034

The market size for the protein supplements in Latin America reached a value of more than USD 1.42 Billion in 2024. The Latin America protein supplement market is expected to grow at a CAGR of 7.80% between 2025 and 2034, reaching a value of USD 3.01 Billion by 2034.

Key Trends in the Market

Protein supplements are macronutrients that provide proteins in concentrated form. Commonly available in powder and liquid form, consumption of protein supplements can help in building muscle, synthesise hormones and enzymes, repair tissue, and aid in weight loss and toning of muscles. Protein supplements in the form of shakes are absorbed easily by the body and contains more fibre, increasing their popularity in the Latin America protein supplement market.

• Prevalence of chronic diseases such as diabetes, hypertension, and metabolic diseases in Latin America have increased the demand for protein supplements. Particularly in people with low immunity levels such as geriatric and disabled populations.
• Increase in popularity of consumption of nutritional supplements to boost immunity levels, including protein supplements, are bolstering the market growth. Social media is acting as a key trend in the market, encouraging more people to experiment with protein supplements.
• Sports protein supplements widely consumed by athletes, weight trainers, and body builders to enhance stamina, performance, and overall health.
• The availability of protein supplements in various flavours is a key market trend, improving the likability of the product among a wider range of consumers.

Latin America Protein Supplement Market Segmentation

The report titled “Latin America Protein Supplement Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type:

• Animal Based
• Plant Based

Market Breakup by Form:

• Powder
• Bars
• Ready to Drink

Market Breakup by Application:

• Sport Nutrition
• Functional Food

Market Breakup by Distribution Channels:

• Supermarkets and Hypermarkets
• Pharmacy
• Nutrition Store
• Online

Market Breakup by Region:

• Brazil
• Argentina
• Mexico
• Others

Latin America Protein Supplement Market Share by Type

Animal proteins are considered complete proteins, comprising of all the vital amino acids. As animal based protein supplements contain more nutrients than plant based proteins, they are healthier, and hold a significant share in the Latin America protein-based market. Plant based protein supplements, in comparison, are suited for people prone to digestive issues, as they are less harsh on the stomach. The demand for plant based protein supplements is also higher in vegetarian and vegan populations.

Latin America Protein Supplement Market Share by Country

Brazil has a leading share among other countries in Latin America protein supplement market. It has been taking steps to increase the demand and market share overall, encouraging awareness of the benefits of protein supplements for healthy living.

In the overall Latin America region, growing awareness regarding health is driving more people to consume nutritional supplements to meet dietary requirements. Improved standard of living in Argentina is subjected to register a substantial growth in market for protein supplements in the Latin America region in the forecast period.

Competitive Landscape

Glanbia Plc

Glanbia Plc is an Irish nutrition company. It was established in 1997 and is headquartered in Kilkenny, Ireland. They provide the world with nutrition products such as cheese, vitamins, sports nutrition, minerals, dairy and non-dairy products in order to help people globally live a healthier, more active, and happier life.

Abbott Nutrition

Abbott Nutrition founded in 1888 is headquartered in Illinois, Unite States. It is an American medical device and healthcare company that manufactures and supplies nutrition products, diagnostics, branded generic pharmaceuticals, and medical device to create a world with healthy people.

AMCO Proteins

AMCO Proteins was founded in 1956 and has its headquarter in New Jersey, United States. It is a dairy product and plant protein manufacturing company that provides their customers with hydrolysed proteins, custom protein blends, and prototype development.

Other market players include Nestlé Health Science, Nutrition & Biosciences, Iovate Health Sciences International Inc., and ADS Laboratorio Nutricional Ltda, among others.