Plant-Based Protein Supplements Global Market Report 2025

The plant-based protein supplements market size is expected to see rapid growth in the next few years. It will grow to $5.56 billion in 2029 at a compound annual growth rate (CAGR) of 11.1%. Factors fueling this future expansion include enhanced R&D investments in plant-based nutrition, a surge in demand from the fitness and sports nutrition industries, growing interest in personalized nutrition, greater market penetration across emerging economies, and intensified promotional efforts including celebrity endorsements. Notable trends projected for the period include improved plant protein extraction methods, use of artificial intelligence in developing formulations, traceability and clean-label sourcing through digital technologies, innovations in protein blend formulations, and better techniques for enhancing taste and texture.

The growing vegan population is expected to drive the expansion of the plant-based protein supplements market. This population consists of individuals within a specific region, country, or globally who follow a vegan diet and lifestyle. The increase in the vegan population is largely attributed to rising environmental awareness, as more people choose vegan diets to lower their carbon footprint and reduce the environmental impact of animal agriculture. Plant-based protein supplements offer a convenient and high-quality source of essential nutrients and protein, which are vital for muscle growth, recovery, and overall health, all while supporting a vegan lifestyle free from animal products. For example, in January 2025, Finder UK, a financial comparison website, reported that as of early 2024, around 2.5 million adults in the UK, or 4.7% of the population, followed a vegan diet, representing a notable increase of 1.1 million people compared to the previous year. As a result, the growing vegan population is fueling the demand for plant-based protein supplements.

Leading companies in the plant-based protein supplements market are prioritizing product innovation, particularly in developing plant-based protein powders, to strengthen their market presence and cater to changing consumer preferences. These protein powders are dietary supplements derived entirely from plant sources and provide a concentrated form of protein for those seeking alternatives to animal-based products. For instance, in January 2025, Zyra Protein, a wellness and fitness company based in Columbia, introduced a plant-based protein powder known for its simplicity and purity. It contains only four natural, allergen-free ingredients and excludes artificial sweeteners such as monk fruit, stevia, or sucralose. The product is gluten-free, soy-free, and vegan, making it accessible to consumers with diverse dietary requirements.

In January 2023, Marico Ltd., a consumer goods company based in India, acquired a 58% stake in Satiya Nutraceuticals Pvt. Ltd. for $44.5 million (Rs 300 crore). This acquisition is aimed at strengthening Marico's position in the rapidly growing health and wellness sector, with a specific focus on plant-based nutrition. Satiya Nutraceuticals Pvt. Ltd. is an Indian company that specializes in plant protein powders and operates within the plant-based protein supplements market.

Major players in the plant-based protein supplements market are Abbott Laboratories, Glanbia plc, NOW Foods Inc., Garden of Life LLC, Myprotein, Huel Ltd, Ghost Lifestyle LLC, Bulk Ltd, Ritual Inc., Pure Power Nutrition Ltd, Nutiva Inc., Sunwarrior LLC, TB12 Sports Inc., Nutrabay Online Services Pvt. Ltd., ProMix Nutrition Inc., Naked Nutrition, Ka’Chava Inc., MuscleBlaze, Plantigo Nutritional Supplements Pvt Ltd, Ora Organic Inc., Vega, Genetic Nutrition Pvt Ltd, and Resync Nutrition LLC.

North America was the largest region in the plant-based protein supplements market in 2024. The regions covered in plant-based protein supplements report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the plant-based protein supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The plant-based protein supplements market consists of sales of products including almond protein supplements, pumpkin seed protein supplements, capsules, and tablets. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

Plant-based protein supplements are dietary products derived from plant sources that deliver protein, a vital macronutrient necessary for muscle repair, growth, and overall bodily functions. These supplements are particularly beneficial for individuals aiming to meet their daily protein needs - especially those who are vegetarian, vegan, reducing animal protein consumption, or seeking convenient sources for muscle development and recovery.

Key categories of plant-based protein supplements include soy protein, wheat protein, pea protein, and others. Soy protein, sourced from soybeans, is known for its complete amino acid profile and is frequently incorporated into food items and supplements. These products come in various formats such as protein powders, protein bars, ready-to-drink beverages, and other forms. Distribution channels include mass merchandisers, pharmacies or drugstores, specialty retail outlets, online platforms, and more. Applications range from sports nutrition to functional foods and other uses.

The plant-based protein supplements market size has grown rapidly in recent years. It will grow from $3.27 billion in 2024 to $3.65 billion in 2025 at a compound annual growth rate (CAGR) of 11.4%. Growth during the historical period was driven by increasing health and wellness consciousness, the rise in vegan and vegetarian lifestyles, growing incidences of lactose intolerance and dairy allergies, heightened ethical and environmental concerns, and broader accessibility of plant-based options.

The market value is defined as the revenues that enterprises gain from the sale of goods and services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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