Marketing Analytics Market Report 2026

The marketing analytics market size has grown rapidly in recent years. It will grow from $6.2 billion in 2025 to $7.24 billion in 2026 at a compound annual growth rate (CAGR) of 16.7%. The growth in the historic period can be attributed to increasing popularity of japanese culture, rise of manga cafes and reading lounges, expansion of printed manga volumes, international licensing agreements, growth of anime adaptations.

The marketing analytics market size is expected to see rapid growth in the next few years. It will grow to $13.47 billion in 2030 at a compound annual growth rate (CAGR) of 16.8%. The growth in the forecast period can be attributed to growth of digital and webtoon platforms, integration with mobile apps, rise of interactive and gamified manga experiences, expansion in emerging markets (asia pacific, latin america), collaboration with global publishers and streaming platforms. Major trends in the forecast period include growth of digital manga platforms, rise of mobile app-based manga consumption, increasing popularity of collectible and limited editions, expansion of genre diversity (romance, horror, fantasy), community-driven interactive experiences.

The marketing analytics market is anticipated to experience growth, driven by the expanding landscape of e-commerce and online retailing. E-commerce and online retailing involve the buying and selling of goods and services over the Internet, fueled by increased internet penetration, convenience, and evolving consumer shopping preferences. Leveraging marketing analytics, e-commerce and online retailing entities analyze consumer behavior, optimize digital advertising strategies, and enhance personalized customer experiences for more effective targeting and engagement. According to the United States Census Bureau, total e-commerce sales reached $1.11 trillion in 2023, marking a 7.6% increase from 2022. Therefore, the growth of e-commerce and online retailing is a key driver behind the expansion of the marketing analytics market.

Leading companies in the marketing analytics market are actively developing advanced solutions to boost data-driven decision-making and optimize marketing strategies. Analytic Edge, a Singapore-based marketing analytics solution provider, introduced Analytic Edge Qube in January 2024. This Software as a Service (SaaS) platform integrates various solutions, including demand drivers for continuous marketing mix modeling (MMM), SynTest for AI-driven test and learn, PriceSense for pricing and promotion analytics, and PowerView for visualization of analytics. Analytic Edge Qube equips marketers with scalable and accessible tools for streamlined data analysis, enhancing marketing analytics efficiency and insights. The platform's highly automated, user-friendly, and no-code interfaces allow companies and brands to internalize marketing analytics without the need for in-house data scientists or statistics experts.

In September 2023, Spaulding Ridge, a US-based cloud advisory and implementation company, successfully acquired Solistic Decision Sciences for an undisclosed amount. This strategic acquisition has strengthened Spaulding Ridge's capabilities in utilizing top-of-the-funnel marketing intelligence to drive customer insights and actions, particularly in salesforce data cloud and marketing cloud offerings. Solistic Decision Sciences, the acquired company, is a US-based marketing analytics and data cloud specialist, focusing on data-informed marketing intelligence.

Major companies operating in the marketing analytics market are Alphabet Inc., Microsoft Corporation, International Business Machines Corporation (IBM), Oracle Corporation, SAP SE, Salesforce Inc., Adobe Inc., Nielsen Holdings plc, SAS Institute Inc., Teradata Corporation, HubSpot Inc., Pegasystems Inc., Neustar Inc., Mailchimp, Zoho Corporation, Hootsuite Inc., SEMrush Inc., Sprout Social Inc., Brandwatch, Iterable Inc., GoodData, CallRail, Acoustic, Mixpanel Inc., CleverTap.

North America was the largest region in the marketing analytics market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing analytics market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the marketing analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The marketing analytics market includes revenues earned by entities by providing services such as data collection services, reporting and visualization services, managed analytics services, and data integration services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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