The Latin America, Middle East and Africa Account-based Marketing Market is expected to witness market growth of 19.3% CAGR during the forecast period (2025-2032).
The Brazil market dominated the LAMEA Account-based Marketing Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of $104.6 million by 2032. The Argentina market is showcasing a CAGR of 20% during 2025-2032. Additionally, the UAE market would register a CAGR of 18.3% during 2025-2032.
ABM helps businesses identify and target key distributors, suppliers, and industrial partners in the manufacturing sector. Since B2B transactions in this industry often involve high-value deals and long decision-making cycles, ABM allows manufacturers to nurture leads more effectively. Manufacturers can improve engagement and accelerate sales by tailoring marketing messages to address specific challenges and needs within the industry.
The education industry, particularly the EdTech sector, has embraced ABM to engage prospective students, academic institutions, and corporate training partners. Online education platforms, universities, and professional training providers use ABM to target decision-makers within institutions, offering personalized learning solutions and academic programs.
Brazil’s AI industry experienced remarkable growth in 2023, with spending surpassing US$1 billion, representing a 33% year-over-year increase. Additionally, investments in Intelligent Process Automation (IPA) exceeded US$214 million, while spending on cloud infrastructure (IaaS and PaaS) grew by 41% to reach US$4.5 billion. These technological advancements drive significant changes in ABM, enabling businesses to enhance marketing automation and customer targeting. AI-powered tools are helping companies in Brazil optimize their ABM strategies by analyzing vast amounts of customer data and personalizing engagement in real-time. The UAE has established itself as a leader in the MENA fintech sector, reaching a record-high USD 2.5 billion in 2022. This rapid growth attracts major financial institutions to invest heavily in payments, capital markets, and cybersecurity. As fintech companies expand, the need for ABM strategies is becoming more evident, particularly in helping businesses build personalized engagement with high-value clients such as banks, investment firms, and regulatory authorities. Hence, the rapid growth of AI and automation in Brazil, fintech advancements in the UAE, and increased healthcare investment in Argentina collectively shape the market's future.
The Brazil market dominated the LAMEA Account-based Marketing Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of $104.6 million by 2032. The Argentina market is showcasing a CAGR of 20% during 2025-2032. Additionally, the UAE market would register a CAGR of 18.3% during 2025-2032.
ABM helps businesses identify and target key distributors, suppliers, and industrial partners in the manufacturing sector. Since B2B transactions in this industry often involve high-value deals and long decision-making cycles, ABM allows manufacturers to nurture leads more effectively. Manufacturers can improve engagement and accelerate sales by tailoring marketing messages to address specific challenges and needs within the industry.
The education industry, particularly the EdTech sector, has embraced ABM to engage prospective students, academic institutions, and corporate training partners. Online education platforms, universities, and professional training providers use ABM to target decision-makers within institutions, offering personalized learning solutions and academic programs.
Brazil’s AI industry experienced remarkable growth in 2023, with spending surpassing US$1 billion, representing a 33% year-over-year increase. Additionally, investments in Intelligent Process Automation (IPA) exceeded US$214 million, while spending on cloud infrastructure (IaaS and PaaS) grew by 41% to reach US$4.5 billion. These technological advancements drive significant changes in ABM, enabling businesses to enhance marketing automation and customer targeting. AI-powered tools are helping companies in Brazil optimize their ABM strategies by analyzing vast amounts of customer data and personalizing engagement in real-time. The UAE has established itself as a leader in the MENA fintech sector, reaching a record-high USD 2.5 billion in 2022. This rapid growth attracts major financial institutions to invest heavily in payments, capital markets, and cybersecurity. As fintech companies expand, the need for ABM strategies is becoming more evident, particularly in helping businesses build personalized engagement with high-value clients such as banks, investment firms, and regulatory authorities. Hence, the rapid growth of AI and automation in Brazil, fintech advancements in the UAE, and increased healthcare investment in Argentina collectively shape the market's future.
List of Key Companies Profiled
- Adobe, Inc.
- Demandbase, Inc.
- HubSpot, Inc.
- Oracle Corporation
- SAP SE
- Salesforce, Inc.
- 6sense
- Headley Media Ltd.
- Terminus Software, Inc.
- Fypion
Market Report Segmentation
By Organization Size
- Small and Medium-sized Enterprises (SMEs)
- Large Enterprises
By Account Type
- Strategic account-based Marketing
- Programmatic Account-based Marketing
- Account-based Marketing Lite
By End-use
- BFSI
- Media, Telecommunications, & IT
- Healthcare & Life Sciences
- Retail & E-commerce
- Government & Public Sector
- Automotive & Manufacturing
- Other End-use
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. LAMEA Account-based Marketing Market by Organization Size
Chapter 6. LAMEA Account-based Marketing Market by Account Type
Chapter 7. LAMEA Account-based Marketing Market by End-use
Chapter 8. LAMEA Account-based Marketing Market by Country
Chapter 9. Company Profiles
Companies Mentioned
- Adobe, Inc.
- Demandbase, Inc.
- HubSpot, Inc.
- Oracle Corporation
- SAP SE
- Salesforce, Inc.
- 6sense
- Headley Media Ltd.
- Terminus Software, Inc.
- Fypion
Methodology
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