Account Based Marketing (ABM) is a type of advertising and marketing strategy that focuses on targeting individual accounts rather than a broad audience. It is a personalized approach to marketing that is tailored to the needs of specific accounts. ABM is used to build relationships with key decision makers and influencers within an organization. It is a highly targeted approach that allows marketers to create customized campaigns that are tailored to the needs of each account. ABM is often used in combination with other marketing strategies such as content marketing, email marketing, and social media marketing. It is an effective way to reach potential customers and build relationships with them. Companies in the ABM market include Terminus, Engagio, Demandbase, and LeanData. Show Less Read more
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