The Latin America, Middle East and Africa Customer Intelligence Platform Market should witness market growth of 31.3% CAGR during the forecast period (2022-2028).
The most critical customer KPIs will rise temporarily and permanently due to higher customer happiness, loyalty, spending, and retention. There is no better approach to understanding clients and how to interact with them precisely and comprehensively.
The complete insight it provides users into how their marketing efforts are succeeding - as a whole, per marketing channel, per campaign/offer, per lifecycle stage, per customer profile, and so forth - is another component of customer intelligence done well. If users successfully enhance and optimize their consumer marketing activities, there is no replacement for this degree of measurement and intelligence. Marketers may utilize their CI system to identify and define specific client segments with comparable behavioral traits and provide highly targeted communications and incentives that cater to these consumer groups' known preferences and/or purchasing patterns.
Due to the rise in the number of people with middle-class incomes and changes in consumer lifestyles, the LAMEA travel retail sector is expanding. The UAE leads the Gulf Cooperation Council (GCC) in eCommerce sales, with a record nearly $4 billion in sales in 2020, accounting for 10% of all retail sales. The market in the UAE grew by more than 50% in 2020. A COVID digital changeover mainly caused it. By 2025, the Dubai Chamber of Commerce and Industry projects that online sales will reach $8 billion in the UAE, where almost all of the population has an internet and mobile devices. The expansion of the regional market is anticipated to be supported by the expanding e-commerce sector.
The Brazil market dominated the LAMEA Customer Intelligence Platform Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $161.8 million by 2028. The Argentina market is experiencing a CAGR of 32% during (2022-2028). Additionally, The UAE market would showcase a CAGR of 30.9% during (2022-2028).
Based on Data Channel, the market is segmented into Web & Email, Social Media, Mobile, Call Centers, In Store, and Others. Based on Vertical, the market is segmented into BFSI, Telecom, Travel & Hospitality, Retail & eCommerce, Healthcare & Life Sciences, Manufacturing, Energy & Utilities, Media & Entertainment, and Others. Based on Deployment Mode, the market is segmented into Cloud and On-premise. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Component, the market is segmented into Platform (without Services) and Services. Based on Application, the market is segmented into Customer Data Collection & Management, Customer Behaviour Analytics, Customer Segmentation & Targeting, Customer Experience Management & Personalized Recommendation, Customer Retention & Engagement, and Omnichannel Marketing & Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, Salesforce.com, Inc., Microsoft Corporation, Google LLC (Alphabet, Inc.), Oracle Corporation, Accenture PLC, SAP SE, Informatica, LLC, Adobe, Inc., and SAS Institute, Inc.
The most critical customer KPIs will rise temporarily and permanently due to higher customer happiness, loyalty, spending, and retention. There is no better approach to understanding clients and how to interact with them precisely and comprehensively.
The complete insight it provides users into how their marketing efforts are succeeding - as a whole, per marketing channel, per campaign/offer, per lifecycle stage, per customer profile, and so forth - is another component of customer intelligence done well. If users successfully enhance and optimize their consumer marketing activities, there is no replacement for this degree of measurement and intelligence. Marketers may utilize their CI system to identify and define specific client segments with comparable behavioral traits and provide highly targeted communications and incentives that cater to these consumer groups' known preferences and/or purchasing patterns.
Due to the rise in the number of people with middle-class incomes and changes in consumer lifestyles, the LAMEA travel retail sector is expanding. The UAE leads the Gulf Cooperation Council (GCC) in eCommerce sales, with a record nearly $4 billion in sales in 2020, accounting for 10% of all retail sales. The market in the UAE grew by more than 50% in 2020. A COVID digital changeover mainly caused it. By 2025, the Dubai Chamber of Commerce and Industry projects that online sales will reach $8 billion in the UAE, where almost all of the population has an internet and mobile devices. The expansion of the regional market is anticipated to be supported by the expanding e-commerce sector.
The Brazil market dominated the LAMEA Customer Intelligence Platform Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $161.8 million by 2028. The Argentina market is experiencing a CAGR of 32% during (2022-2028). Additionally, The UAE market would showcase a CAGR of 30.9% during (2022-2028).
Based on Data Channel, the market is segmented into Web & Email, Social Media, Mobile, Call Centers, In Store, and Others. Based on Vertical, the market is segmented into BFSI, Telecom, Travel & Hospitality, Retail & eCommerce, Healthcare & Life Sciences, Manufacturing, Energy & Utilities, Media & Entertainment, and Others. Based on Deployment Mode, the market is segmented into Cloud and On-premise. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Component, the market is segmented into Platform (without Services) and Services. Based on Application, the market is segmented into Customer Data Collection & Management, Customer Behaviour Analytics, Customer Segmentation & Targeting, Customer Experience Management & Personalized Recommendation, Customer Retention & Engagement, and Omnichannel Marketing & Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, Salesforce.com, Inc., Microsoft Corporation, Google LLC (Alphabet, Inc.), Oracle Corporation, Accenture PLC, SAP SE, Informatica, LLC, Adobe, Inc., and SAS Institute, Inc.
Scope of the Study
By Data Channel
- Web & Email
- Social Media
- Mobile
- Call Centers
- In Store
- Others
By Vertical
- BFSI
- Telecom
- Travel & Hospitality
- Retail & eCommerce
- Healthcare & Life Sciences
- Manufacturing
- Energy & Utilities
- Media & Entertainment
- Others
By Deployment Mode
- Cloud
- On-premise
By Organization Size
- Large Enterprises
- Small & Medium Enterprises
By Component
- Platform (without Services)
- Services
By Application
- Customer Data Collection & Management
- Customer Behaviour Analytics
- Customer Segmentation & Targeting
- Customer Experience Management & Personalized Recommendation
- Customer Retention & Engagement
- Omnichannel Marketing & Others
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- IBM Corporation
- Salesforce.com, Inc.
- Microsoft Corporation
- Google LLC (Alphabet, Inc.)
- Oracle Corporation
- Accenture PLC
- SAP SE
- Informatica, LLC
- Adobe, Inc.
- SAS Institute, Inc.
Unique Offerings
- Exhaustive coverage
- The highest number of market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Customer Intelligence Platform Market, by Data Channel
1.4.2 LAMEA Customer Intelligence Platform Market, by Vertical
1.4.3 LAMEA Customer Intelligence Platform Market, by Deployment Mode
1.4.4 LAMEA Customer Intelligence Platform Market, by Organization Size
1.4.5 LAMEA Customer Intelligence Platform Market, by Component
1.4.6 LAMEA Customer Intelligence Platform Market, by Application
1.4.7 LAMEA Customer Intelligence Platform Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 Analyst's Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Market Share Analysis, 2021
3.4 Top Winning Strategies
3.4.1 Key Leading Strategies: Percentage Distribution (2018-2022)
3.4.2 Key Strategic Move: (Acquisition and Mergers : 2018, Jul - 2022, Dec) Leading Players
Chapter 4. LAMEA Customer Intelligence Platform Market by Data Channel
4.1 LAMEA Web & Email Market by Country
4.2 LAMEA Social Media Market by Country
4.3 LAMEA Mobile Market by Country
4.4 LAMEA Call Centers Market by Country
4.5 LAMEA In Store Market by Country
4.6 LAMEA Others Market by Country
Chapter 5. LAMEA Customer Intelligence Platform Market by Vertical
5.1 LAMEA BFSI Market by Country
5.2 LAMEA Telecom Market by Country
5.3 LAMEA Travel & Hospitality Market by Country
5.4 LAMEA Retail & eCommerce Market by Country
5.5 LAMEA Healthcare & Life Sciences Market by Country
5.6 LAMEA Manufacturing Market by Country
5.7 LAMEA Energy & Utilities Market by Country
5.8 LAMEA Media & Entertainment Market by Country
5.9 LAMEA Other Vertical Market by Country
Chapter 6. LAMEA Customer Intelligence Platform Market by Deployment Mode
6.1 LAMEA Cloud Market by Country
6.2 LAMEA On-premise Market by Country
Chapter 7. LAMEA Customer Intelligence Platform Market by Organization Size
7.1 LAMEA Large Enterprises Market by Country
7.2 LAMEA Small & Medium Enterprises Market by Country
Chapter 8. LAMEA Customer Intelligence Platform Market by Component
8.1 LAMEA Platform (without Services) Market by Country
8.2 LAMEA Services Market by Country
Chapter 9. LAMEA Customer Intelligence Platform Market by Application
9.1 LAMEA Customer Data Collection & Management Market by Country
9.2 LAMEA Customer Behaviour Analytics Market by Country
9.3 LAMEA Customer Segmentation & Targeting Market by Country
9.4 LAMEA Customer Experience Management & Personalized Recommendation Market by Country
9.5 LAMEA Customer Retention & Engagement Market by Country
9.6 LAMEA Omnichannel Marketing & Others Market by Country
Chapter 10. LAMEA Customer Intelligence Platform Market by Country
10.1 Brazil Customer Intelligence Platform Market
10.1.1 Brazil Customer Intelligence Platform Market by Data Channel
10.1.2 Brazil Customer Intelligence Platform Market by Vertical
10.1.3 Brazil Customer Intelligence Platform Market by Deployment Mode
10.1.4 Brazil Customer Intelligence Platform Market by Organization Size
10.1.5 Brazil Customer Intelligence Platform Market by Component
10.1.6 Brazil Customer Intelligence Platform Market by Application
10.2 Argentina Customer Intelligence Platform Market
10.2.1 Argentina Customer Intelligence Platform Market by Data Channel
10.2.2 Argentina Customer Intelligence Platform Market by Vertical
10.2.3 Argentina Customer Intelligence Platform Market by Deployment Mode
10.2.4 Argentina Customer Intelligence Platform Market by Organization Size
10.2.5 Argentina Customer Intelligence Platform Market by Component
10.2.6 Argentina Customer Intelligence Platform Market by Application
10.3 UAE Customer Intelligence Platform Market
10.3.1 UAE Customer Intelligence Platform Market by Data Channel
10.3.2 UAE Customer Intelligence Platform Market by Vertical
10.3.3 UAE Customer Intelligence Platform Market by Deployment Mode
10.3.4 UAE Customer Intelligence Platform Market by Organization Size
10.3.5 UAE Customer Intelligence Platform Market by Component
10.3.6 UAE Customer Intelligence Platform Market by Application
10.4 Saudi Arabia Customer Intelligence Platform Market
10.4.1 Saudi Arabia Customer Intelligence Platform Market by Data Channel
10.4.2 Saudi Arabia Customer Intelligence Platform Market by Vertical
10.4.3 Saudi Arabia Customer Intelligence Platform Market by Deployment Mode
10.4.4 Saudi Arabia Customer Intelligence Platform Market by Organization Size
10.4.5 Saudi Arabia Customer Intelligence Platform Market by Component
10.4.5.1.1 Saudi Arabia Customer Intelligence Platform Market by Application
10.5 South Africa Customer Intelligence Platform Market
10.5.1 South Africa Customer Intelligence Platform Market by Data Channel
10.5.2 South Africa Customer Intelligence Platform Market by Vertical
10.5.3 South Africa Customer Intelligence Platform Market by Deployment Mode
10.5.4 South Africa Customer Intelligence Platform Market by Organization Size
10.5.5 South Africa Customer Intelligence Platform Market by Component
10.5.6 South Africa Customer Intelligence Platform Market by Application
10.6 Nigeria Customer Intelligence Platform Market
10.6.1 Nigeria Customer Intelligence Platform Market by Data Channel
10.6.2 Nigeria Customer Intelligence Platform Market by Vertical
10.6.3 Nigeria Customer Intelligence Platform Market by Deployment Mode
10.6.4 Nigeria Customer Intelligence Platform Market by Organization Size
10.6.5 Nigeria Customer Intelligence Platform Market by Component
10.6.6 Nigeria Customer Intelligence Platform Market by Application
10.7 Rest of LAMEA Customer Intelligence Platform Market
10.7.1 Rest of LAMEA Customer Intelligence Platform Market by Data Channel
10.7.2 Rest of LAMEA Customer Intelligence Platform Market by Vertical
10.7.3 Rest of LAMEA Customer Intelligence Platform Market by Deployment Mode
10.7.4 Rest of LAMEA Customer Intelligence Platform Market by Organization Size
10.7.5 Rest of LAMEA Customer Intelligence Platform Market by Component
10.7.6 Rest of LAMEA Customer Intelligence Platform Market by Application
Chapter 11. Company Profiles
11.1 IBM Corporation
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Regional & Segmental Analysis
11.1.4 Research & Development Expenses
11.1.5 Recent strategies and developments:
11.1.5.1 Partnerships, Collaborations, and Agreements:
11.1.5.2 Product Launches and Product Expansions:
11.1.5.3 Acquisition and Mergers:
11.1.6 SWOT Analysis
11.2 Salesforce.com, Inc.
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Regional Analysis
11.2.4 Research & Development Expense
11.2.5 Recent strategies and developments:
11.2.5.1 Partnerships, Collaborations, and Agreements:
11.2.5.2 Acquisition and Mergers:
11.2.6 SWOT Analysis
11.3 Microsoft Corporation
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Segmental and Regional Analysis
11.3.4 Research & Development Expenses
11.3.5 Recent strategies and developments:
11.3.5.1 Partnerships, Collaborations, and Agreements:
11.3.5.2 Acquisition and Mergers:
11.3.6 SWOT Analysis
11.4 Google LLC (Alphabet, Inc.)
11.4.1 Company Overview
11.4.2 Financial Analysis
11.4.3 Segmental and Regional Analysis
11.4.4 Research & Development Expense
11.4.5 Recent strategies and developments:
11.4.5.1 Partnerships, Collaborations, and Agreements:
11.4.5.2 Product Launches and Product Expansions:
11.4.5.3 Acquisition and Mergers:
11.4.6 SWOT Analysis
11.5 Oracle Corporation
11.5.1 Company Overview
11.5.2 Financial Analysis
11.5.3 Segmental and Regional Analysis
11.5.4 Research & Development Expense
11.5.5 Recent strategies and developments:
11.5.5.1 Product Launches and Product Expansions:
11.5.6 SWOT Analysis
11.6 Accenture PLC
11.6.1 Company Overview
11.6.2 Financial Analysis
11.6.3 Segmental and Regional Analysis
11.6.4 Research & Development Expenses
11.6.5 Recent strategies and developments:
11.6.5.1 Partnerships, Collaborations, and Agreements:
11.6.5.2 Acquisition and Mergers:
11.6.6 SWOT Analysis
11.7 SAP SE
11.7.1 Company Overview
11.7.2 Financial Analysis
11.7.3 Segmental and Regional Analysis
11.7.4 Research & Development Expense
11.7.5 Recent strategies and developments:
11.7.5.1 Acquisition and Mergers:
11.7.6 SWOT Analysis
11.8 Informatica, LLC
11.8.1 Company Overview
11.8.2 Financial Analysis
11.8.3 Regional Analysis
11.8.4 Research & Development Expenses
11.8.5 Recent strategies and developments:
11.8.5.1 Partnerships, Collaborations, and Agreements:
11.8.5.2 Product Launches and Product Expansions:
11.8.5.3 Acquisition and Mergers:
11.9 Adobe, Inc.
11.9.1 Company Overview
11.9.2 Financial Analysis
11.9.3 Segmental and Regional Analysis
11.9.4 Research & Development Expense
11.9.5 Recent strategies and developments:
11.9.5.1 Product Launches and Product Expansions:
11.10. SAS Institute, Inc.
11.10.1 Company Overview
11.10.2 Recent strategies and developments:
11.10.2.1 Acquisition and Mergers:
11.10.2.2 Geographical Expansions:
Companies Mentioned
- IBM Corporation
- Salesforce.com, Inc.
- Microsoft Corporation
- Google LLC (Alphabet, Inc.)
- Oracle Corporation
- Accenture PLC
- SAP SE
- Informatica, LLC
- Adobe, Inc.
- SAS Institute, Inc.
Methodology
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