The Middle East & Africa meat snacks market is expected to grow from US$ 417.04 million in 2022 to US$ 624.33 million by 2028. It is estimated to grow at a CAGR of 7.0% from 2022 to 2028.
Clean-label trend is gaining popularity across the meat industry. Consumers are preferring all-natural and less-processed meat products that offer high nutritional benefits. Organic and clean-label meat snacks are made from organically raised beef, chicken, or pork. These snacks are free of synthetic additives, such as colors, anti-caking agents, stabilizers, and preservatives. The rising demand for clean-label and organic meat snacks is expected to provide lucrative growth opportunities in the Middle East & Africa meat snacks market during the forecast period.
Beef is widely consumed in countries of the Middle East & Africa. Beef-based meat products have been a staple of Middle Eastern cuisine. Moreover, with the growing consumer awareness regarding the consumption of high-nutrition food, the demand for protein-rich meat products is increasing across the region, thereby augmenting the meat snacks market growth. Also, traditional jerky, sausages, and meat sticks are rapidly gaining popularity owing to increasing awareness regarding health benefits associated with the consumption of protein-rich meat and changing snacking habits. In addition, the changing retail landscape and availability of premium brands of meat snacks at supermarkets, hypermarkets, and convenience stores across the region are expected to propel the growth of the meat snacks market during the forecast period.
Based on type, the Middle East & Africa meat snacks market is segmented into jerky, meat sticks, sausages, and others. The meat sticks segment registered the largest Middle East & Africa meat snacks market share in 2022.
Based on source, the Middle East & Africa meat snacks market is segmented into beef, chicken, pork, and others. The beef segment held the largest Middle East & Africa meat snacks market share in 2022.
Based on category, the Middle East & Africa meat snacks market is segmented into plain and flavored. The flavored segment held a larger Middle East & Africa meat snacks market share in 2022.
Based on distribution channel, the Middle East & Africa meat snacks market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hyper markets segment held the largest Middle East & Africa meat snacks market share in 2022.
Based on country, the Middle East & Africa meat snacks market has been categorized into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The Rest of Middle East & Africa dominated the Middle East & Africa meat snacks market in 2022.
General Mills Inc, Hormel Foods Corporation, Link Snacks Inc, and Tyson Foods Inc, are some of the leading companies operating in the meat snacks market in the region.
Rising Popularity of Clean-Label and Organic Meat Snacks Fuels Middle East & Africa Meat Snacks Market
People are getting highly concerned about the food they consume, paying more attention to product labels and ingredients used in processed food products. Organic products are becoming increasingly popular due to their perceived health benefits. They are free of pesticides, chemical fertilizers, and genetically modified organisms (GMOs) that increase their appeal and convince consumers to pay more. The rising concern over the use of synthetic or chemical additives, such as preservatives, flavor enhancers, and colors, increases the preference of clean-labeled products. Therefore, meat snacks producers are developing products with all natural and minimally processed ingredients.Clean-label trend is gaining popularity across the meat industry. Consumers are preferring all-natural and less-processed meat products that offer high nutritional benefits. Organic and clean-label meat snacks are made from organically raised beef, chicken, or pork. These snacks are free of synthetic additives, such as colors, anti-caking agents, stabilizers, and preservatives. The rising demand for clean-label and organic meat snacks is expected to provide lucrative growth opportunities in the Middle East & Africa meat snacks market during the forecast period.
Middle East & Africa Meat Snacks Market Overview
The Middle East & Africa meat snacks market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The majority of people in these countries are meat-eaters; hence, they consume poultry and livestock products on a large scale. The number of poultry farms has been growing in countries of the Middle East. In Saudi Arabia, poultry farms are supported by the government and receive financial assistance and government grants, to develop the poultry industry across the country.Beef is widely consumed in countries of the Middle East & Africa. Beef-based meat products have been a staple of Middle Eastern cuisine. Moreover, with the growing consumer awareness regarding the consumption of high-nutrition food, the demand for protein-rich meat products is increasing across the region, thereby augmenting the meat snacks market growth. Also, traditional jerky, sausages, and meat sticks are rapidly gaining popularity owing to increasing awareness regarding health benefits associated with the consumption of protein-rich meat and changing snacking habits. In addition, the changing retail landscape and availability of premium brands of meat snacks at supermarkets, hypermarkets, and convenience stores across the region are expected to propel the growth of the meat snacks market during the forecast period.
Middle East & Africa Meat Snacks Market Revenue and Forecast to 2028 (US$ Million)
Middle East & Africa Meat Snacks Market Segmentation
The Middle East & Africa meat snacks market is segmented into type, source, category, distribution channel, and country.Based on type, the Middle East & Africa meat snacks market is segmented into jerky, meat sticks, sausages, and others. The meat sticks segment registered the largest Middle East & Africa meat snacks market share in 2022.
Based on source, the Middle East & Africa meat snacks market is segmented into beef, chicken, pork, and others. The beef segment held the largest Middle East & Africa meat snacks market share in 2022.
Based on category, the Middle East & Africa meat snacks market is segmented into plain and flavored. The flavored segment held a larger Middle East & Africa meat snacks market share in 2022.
Based on distribution channel, the Middle East & Africa meat snacks market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hyper markets segment held the largest Middle East & Africa meat snacks market share in 2022.
Based on country, the Middle East & Africa meat snacks market has been categorized into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The Rest of Middle East & Africa dominated the Middle East & Africa meat snacks market in 2022.
General Mills Inc, Hormel Foods Corporation, Link Snacks Inc, and Tyson Foods Inc, are some of the leading companies operating in the meat snacks market in the region.
Table of Contents
1. Introduction
3. Research Methodology
4. Middle East & Africa Meat Snacks Market Overview
5. Middle East & Africa Meat Snacks Market - Key Market Dynamics
6. Meat Snacks - Middle East & Africa Market Analysis
7. Middle East & Africa Meat Snacks Market Analysis - By Type
8. Middle East & Africa Meat Snacks Market Analysis - By Source
9. Middle East & Africa Meat Snacks Market Analysis - By Category
10. Middle East & Africa Meat Snacks Market Analysis - By Distribution Channel
11. Middle East & Africa Meat Snacks Market - Country Analysis
12. Industry Landscape
13. Company Profiles
14. Appendix
List of Tables
List of Figures
Executive Summary
At 7.0% CAGR, the Middle East & Africa Meat Snacks Market is speculated to be worth US$ 624.33 million by 2028.According to this research, the Middle East & Africa meat snacks market was valued at US$ 417.04 million in 2022 and is expected to reach US$ 624.33 million by 2028, registering a CAGR of 7.0% from 2022 to 2028. Increasing demand for high-protein snacks, surging popularity of chicken-based meat snacks, and advent of lab-grown/cultured meat are among the critical factors attributed to the Middle East & Africa meat snacks market expansion.
Since the past few years, the awareness toward animal cruelty has been increasing, as they are heavily tortured and abused in slaughterhouses. Although veterinary standards and the meat industry prohibit several abusive practices in factory farming, there are cases of animal cruelty documented by the animal rights groups that need serious attention. Hence, people are rigorously seeking for products that do not support animal cruelty and are made of ethically sourced ingredients. However, some people cannot quit meat consumption easily and switch to meat analogs or plant-based meat products due to their distinguished organoleptic properties. Such alternatives and practices surge the demand for cell-cultured or lab-grown meat among consumers.
Cell-cultured meat is produced by vitro cultivation of animal cells and does not involve slaughtering. With the rising awareness, the cell-cultured or lab-grown meat is expected to witness tremendous growth in the coming years. A large number of companies are expanding their production infrastructure with technological assistance to develop lab-grown meat, a sustainable alternative to the conventional one. Mosa Meat offers lab-grown meat burgers made using beef produced from cow cells. Similarly, Aleph Farms produces beef steaks using cow cells. Thus, the demand for meat snacks made from cell-cultured meat is anticipated to surge tremendously during the forecast period.
On the contrary, increasing vegan population hurdles the growth of Middle East & Africa meat snacks market.
Based on type, the Middle East & Africa meat snacks market is segmented into jerky, meat sticks, sausages, and others. The meat sticks segment held 37.3% share of Middle East & Africa meat snacks market in 2022, amassing US$ 155.59 million. It is projected to garner US$ 238.47 million by 2028 to expand at 7.4% CAGR during 2022-2028.
Based on source, the Middle East & Africa meat snacks market is segmented into beef, chicken, pork, and others. The beef segment held 66.6% share of Middle East & Africa meat snacks market in 2022, amassing US$ 277.74 million. It is projected to garner US$ 414.78 million by 2028 to expand at 6.9% CAGR during 2022-2028.
Based on category, the Middle East & Africa meat snacks market is segmented into plain and flavored. The flavored segment held 85.4% share of Middle East & Africa meat snacks market in 2022, amassing US$ 356.16 million. It is projected to garner US$ 547.85 million by 2028 to expand at 7.4% CAGR during 2022-2028.
Based on distribution channel, the Middle East & Africa meat snacks market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hyper markets segment held 60.6% share of Middle East & Africa meat snacks market in 2022, amassing US$ 252.75 million. It is projected to garner US$ 375.67 million by 2028 to expand at 6.8% CAGR during 2022-2028.
Based on country, the Middle East & Africa meat snacks market has been categorized into Saudi Arabia, South Africa, The UAE, and the Rest of Middle East & Africa. Our regional analysis states that the Rest of Middle East & Africa captured 49.5% share of Middle East & Africa meat snacks market in 2022. It was assessed at US$ 206.56 million in 2022 and is likely to hit US$ 300.08 million by 2028, exhibiting a CAGR of 6.0% during 2022-2028.
Key players operating in the Middle East & Africa meat snacks market are General Mills Inc, Hormel Foods Corporation, Link Snacks Inc, and Tyson Foods Inc, among others.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- General Mills Inc.
- Hormel Foods Corporation
- Link Snacks Inc.
- Tyson Foods Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 102 |
| Published | December 2023 |
| Forecast Period | 2022 - 2028 |
| Estimated Market Value in 2022 | 417.04 Million |
| Forecasted Market Value by 2028 | 624.33 Million |
| Compound Annual Growth Rate | 7.0% |
| Regions Covered | Africa, Middle East |
